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	<title><![CDATA[brand equity Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/brand+equity.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to brand equity]]></description>
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		<title><![CDATA[Most powerful brands: Sure Google is No. 1, but Apple shines as does tech overall]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=8551]]></link>
		<description><![CDATA[Millward Brown is out with its annual ranking of most powerful brands and Google is the top dog, but let's not forget the broader technology story here: Six out of the top 10 brands are technology companies. Apple and Blackberry brands are surging and folks even like their wireless carriers...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 21 Apr 2008 07:08:34 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+equity.html"><![CDATA[Brand Equity]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/millward+brown.html"><![CDATA[Millward Brown]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
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		<title><![CDATA[Evolving Email, Web and IM Threats and How to Manage Them]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=303282]]></link>
		<description><![CDATA[Email, web and Instant Messaging IM lie at the heart of today's business environment. The threats are very real - and so is their potential impact. When a virus brings the network down, for instance, one picks up the tab in terms of lost time and damage to business efficiency....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 26 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/im.html"><![CDATA[IM]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+equity.html"><![CDATA[Brand Equity]]></category>
		<category domain="http://updates.zdnet.com/tags/messagelabs+ltd..html"><![CDATA[MessageLabs Ltd.]]></category>
		<category domain="http://updates.zdnet.com/tags/im+threat.html"><![CDATA[IM Threat]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://updates.zdnet.com/tags/instant+messaging.html"><![CDATA[Instant Messaging]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
	</item>
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		<title><![CDATA[Collaborative Online/Offline Sales & Marketing: Enhancing Brand Equity, Decreasing Customer Defection, Diminishing Channel Conflict]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=158677]]></link>
		<description><![CDATA[As a marketer, the brands you represent depend on you for strategies that protect and enhance them. eCommerce can present peril or prodigy to brand equity & positioning. Brand control is at great risk in this Internet age where the lines of distribution sometimes blur. Managing distribution channels while selling...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+equity.html"><![CDATA[Brand Equity]]></category>
		<category domain="http://updates.zdnet.com/tags/reshare.html"><![CDATA[Reshare]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
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