brand equity

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Most powerful brands: Sure Google is No. 1, but Apple shines as does tech overall

Millward Brown is out with its annual ranking of most powerful brands and Google is the top dog, but let's not forget the broader technology story here: Six out of the top 10 brands are technology companies. Apple and Blackberry brands are surging and folks even like their wireless carriers...

Tags: Google Inc., Brand, Brand Equity, Apple Inc., Millward Brown, Branding, Marketing, Larry Dignan

Blog posts 2008-04-21

Evolving Email, Web and IM Threats and How to Manage Them

Email, web and Instant Messaging IM lie at the heart of today's business environment. The threats are very real - and so is their potential impact. When a virus brings the network down, for instance, one picks up the tab in terms of lost time and damage to business efficiency....

Tags: Web, IM, Brand Equity, MessageLabs Ltd., IM Threat, Branding, E-mail, Instant Messaging, Marketing, Online Communications, Internet

White papers 2007-02-26

Collaborative Online/Offline Sales & Marketing: Enhancing Brand Equity, Decreasing Customer Defection, Diminishing Channel Conflict

As a marketer, the brands you represent depend on you for strategies that protect and enhance them. eCommerce can present peril or prodigy to brand equity & positioning. Brand control is at great risk in this Internet age where the lines of distribution sometimes blur. Managing distribution channels while selling...

Tags: Brand, Brand Equity, Reshare, Branding, Marketing

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Additional Resources

What's a brick?

Shortly after I posted my blog on CalStar making building materials from coal ash, I heard from the American Brick Industry Association BIA. They feel CalStar is ripping off centuries of brick brand equity. Here is the email with BIA's side of the brick business: "I...

Tags: Brick, CalStar, ASTM STANDARDS Here, Branding, Blogging, Manufacturing, Marketing, Internet, Harry Fuller

Blog posts 2009-10-20

The troubling thoughts re: outsourcing

Watch this space for future problems! There’s a lot going on in the outsourcing world lately. Things like: - Perot Data Systems being acquired by Dell - ACS getting bought by Xerox Add to these deals,...

Tags: Solution, BPO, Outsourcing Company, Customer, BPO Deal, Business Process Outsourcing (BPO), Outsourcing, It Services, Managed Hosting, It Operations, Business Operations, Outsourcing & Subcontracting, Brian Sommer

Blog posts 2009-10-05

Xerox buys ACS; Makes its big services bet

Updated: Xerox said Monday it will buy Affiliated Computer Services in a cash and stock deal valued at $6.4 billion. The move is a big bet to transform Xerox into a services company that does everything from collecting tolls and installing government systems to retooling business processes and information technology...

Tags: Xerox Corp., ACS, Chances, Document Management, Operational Planning, Managerial Accounting, Operational Accounting, Managed Hosting, Groupware, Enterprise Software, Software, Finance, Business Operations, Larry Dignan

Blog posts 2009-09-28

Intel's name game: Switching to good-better-best to reduce complexity

What's in a name? If you're Intel, there's plenty of brand equity in names like Atom, Centrino, Core and Pentium. But there's also a fair share of confusion, too, among consumers and IT buyers. And so, Intel is planning on revamping its portfolio of brand names, an...

Tags: Game, Brand, Intel Core Microarchitecture, Intel Corp., Sam Diaz

Blog posts 2009-06-18

The marketing myth of "free" social media

Marketers and PR people are all over Twitter, FaceBook, etc. They love "social media" because they can get past the "gate keepers" in traditional media. And there have been several instances where they've managed to promote their clients at seemingly little or no cost. ...

Tags: Marketing, Social Media, Tom Foremski

Blog posts 2009-06-13

Survey: Journalism is still important, even on the Internet

The changing landscape of news delivery has sparked some wars between traditional publications and online news outlets, especially those who aggregate stories written by the traditional guys and republish them online. Newspapers have taken a beating - layoffs have gone beyond widespread, papers have shut down completely...

Tags: Journalism, Survey, Internet, Branding, Corporate Communications, Corporate Governance, Marketing, Business Operations, Corporate Law, Sam Diaz

Blog posts 2009-04-29

Systemax: Where bankrupt electronics retailers are resuscitated

Systemax already has CompUSA in its stable and now it may add Circuit City too. You could call Systemax a collector of defunct retailers. And why not? It is acquiring some brand equity on the cheap. Systemax makes and sells electronics and acquired the CompUSA brand last...

Tags: Circuit City Stores Inc., CompUSA Inc., Systemax, Branding, Retail, Marketing, Larry Dignan

Blog posts 2009-04-13

Psystar's at it again!

Psystar's at it again!RE: Psystar's at it again!Well, since the judge hasn't stopped them yet... I'd say they still have a business to run.The only thing that bothers me about the new computer is that the high end of the GPU options, isn't that great.This sounds like their version of...

Tags: Apple Mac OS X, Operating systems, Branding, Psystar, Apple Inc.

Discussion threads 2009-03-18

What recession? Paying millions for a 30-second Super Bowl spot

It would be un-American to have a Super Bowl without a Budweiser commercial, without a Coca-Cola commercial, without a Chevy tru... - oh, wait, financially-strapped GM won't be airing any ads during this year's granddaddy of all advertising events. The sluggish economy is a very real thing...

Tags: Super Bowl, Advertisement, Recession, Sam Diaz

Blog posts 2009-01-27

Netflix bucks trends, beats for Q4

Netflix, considered by some on Wall Street to be recession proof, beat analysts estimates for its fourth quarter, reporting an adjusted net income of $22.7 million, or 38 cents per share, on revenue of $359.6 million. Analysts had been expecting income of 34 cents on revenue of $354 million. Revenue...

Tags: Revenue, NetFlix Inc., Recession, Net Income, Analyst, Vudu, GAAP, Operational Accounting, DVD, Consumer Electronics, Financial Accounting, Finance, Personal Technology, Home Entertainment, Sam Diaz

Blog posts 2009-01-26

Google can't save newspapers; smart to dump print-ad project

A couple of days ago, I posted a link on my Facebook page to an article titled "Ten things every journalist should know in 2009." Almost immediately, several newspaper types in my Facebook network started to post comments about the list. But it was one e-mail from a former colleague...

Tags: Google Inc., Newspaper, Branding, Blogging, Marketing, Internet, Sam Diaz

Blog posts 2009-01-20

Carbonetworks intros new portal software for emissions info management

Earlier this month I wrote about the need for companies to get a handle on the impact of their carbon footprint and about the fact that IT departments are getting new options for doing this on a regular basis. Now, one of the better-known players in this category,...

Tags: Software, Portal Software, Portals, Web Technology, Internet, Heather Clancy

Blog posts 2009-01-17

Palm scores a $100 million lifeline to keep up the fight

The cavalry has arrived for Palm - in the form of a $100 million injection from Elevation Partners announced today.  The company, which has been burning through cash, will now be able to afford some promotion for Nova, the new Palm OS expected to be announced at CES, as well...

Tags: Palm Inc., Cavalry, Smart Phones, Handhelds, Cellular Phones, Strategy, Consumer Electronics, Personal Technology, Hardware, Management, Sam Diaz

Blog posts 2008-12-22

YouTube teams with iTunes, Amazon to offer e-commerce feature

It's Business 101: Don't wait for your customers to come to you. Go to the places where they are. That's why you've seen the launches of music streaming services within MySpace and Google's AdSense program extended into Web-based video games. Now, YouTube has partnered with Amazon and...

Tags: Team, YouTube Inc., Amazon.com Inc., Video, Apple iTunes, E-business, Corporate Communications, Web Technology, Marketing, Sam Diaz

Blog posts 2008-10-08

Google goes investing

The news that Google is close to launching its own venture capital fund may raise a lot of hopes, but the history of corporate investment isn't fantastic and comes with a heavy price for portfolio companies that win a corporate sweepstakes. It also tells a lot about Google's own sense...

Tags: Google Inc., Investor, Investment, Finance, Mitch Ratcliffe

Blog posts 2008-07-31

Making the Case for Endpoint Encryption

From compliance fines to loss of intellectual property, brand equity, and customer confidence, the consequences of failing to protect sensitive or legally protected data on endpoints can reverberate through the enterprise. Organizations need to reduce or eliminate the risks associated with data breaches by securing information no matter where it...

Tags: Symantec Corp., Access Control, Endpoint, Encryption, Security

White papers 2008-06-10

Is Apple selling off its professional software titles?

The slimmest hint of a rumor can gain steam when cycled around the Internet. It seems to be happening with rumor that Apple is pitching its professional applications such as Final Cut Pro. The rumor was buried below the fold in the Friday Pulpit posting by Robert...

Tags: Software, Adobe Systems Inc., Apple Inc., Video, Final Cut Pro, Corporate Communications, Marketing, David Morgenstern

Blog posts 2008-05-05