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- Most powerful brands: Sure Google is No. 1, but Apple shines as does tech overall
- Millward Brown is out with its annual ranking of most powerful brands and Google is the top dog, but let's not forget the broader technology story here: Six out of the top 10 brands are technology companies. Apple and Blackberry brands are surging and folks even like their wireless carriers...
- Tags: Google Inc., Brand, Brand Equity, Apple Inc., Millward Brown, Branding, Marketing, Larry Dignan
- Blog posts 2008-04-21
- Evolving Email, Web and IM Threats and How to Manage Them
- Email, web and Instant Messaging IM lie at the heart of today's business environment. The threats are very real - and so is their potential impact. When a virus brings the network down, for instance, one picks up the tab in terms of lost time and damage to business efficiency....
- Tags: Web, IM, Brand Equity, MessageLabs Ltd., IM Threat, Branding, E-mail, Instant Messaging, Marketing, Online Communications, Internet
- White papers 2007-02-26
- Collaborative Online/Offline Sales & Marketing: Enhancing Brand Equity, Decreasing Customer Defection, Diminishing Channel Conflict
- As a marketer, the brands you represent depend on you for strategies that protect and enhance them. eCommerce can present peril or prodigy to brand equity & positioning. Brand control is at great risk in this Internet age where the lines of distribution sometimes blur. Managing distribution channels while selling...
- Tags: Brand, Brand Equity, Branding, Marketing
- Webcasts
Additional Resources
- Twelve best practices for online customer communities
- One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of product and services come together and interact online. Far from the cynical marketing ploy that it...
- Tags: Community, Best Practice, Customer Community, Deloitte, Community Management, Marketing Research, Social Networking, Marketing, Online Communications, Advertising & Promotion, Dion Hinchcliffe
- Blog posts 2008-07-25
- Scientific calculator (10 essential gadgets for students)
- Scientific calculator (10 essential gadgets for students)nice, but interesting choice of brand names.Not iPod, not Blackberry... however the wandering alarm clock is brilliant. I have the Kensington wi-fi finder and it never worked. A digital camera is missing from the list and would make a far superior book scanner than...
- Tags: Wireless LANs, Branding, Wi-Fi, WIRELESS, Scientific Calculator
- Discussion threads 2008-07-25
- Scrabble-Scrabulous standoff spells L-A-W-S-U-I-T
- Hasbro said it has filed suit in the Southern District of New York against Rajat Agarwalla, Jayant Agarwalla, and RJ Softwares, better known as the creators of the popular Facebook application Scrabulous. It was only a matter of time before the Scrabble-Scrabulous feud came to a head, and that...
- Tags: Facebook, Hasbro Inc., Games, Intellectual Property, Personal Technology, Research & Development, Business Operations, lawsuit, Scrabulous, Hasbro, Tom Magrino, GameSpot
- News items 2008-07-25
- Is open source hurt by piracy?
- Is open source hurt by piracy?Only hurts Open Source if proprietary is seen as "better"Sounds like what you are saying is for example, that the competition in the office suite space is Open Office Vs MS Office Vs pirated MS Office. Those willing to pirate see both Open Office...
- Tags: Operating systems, open source, piracy, OpenOffice, Microsoft Office, Microsoft Corp., Linux, software
- Discussion threads 2008-07-24
- Students: the broadband troubleshooter
- Student? Moved out of halls? Ready to move into your new student digs? Heads up. Following on from my series of harrowing entries regarding my broadband trouble, it's about time I sat you down and explained a few things about ISP's, phone lines, telecoms...
- Tags: Tenant, Phone, Broadband, Phone Line, Internet Service Provider, Tag, Internet Service Providers (ISPs), Telecom & Utilities, Telecommunications, Internet, Zack Whittaker
- Blog posts 2008-07-24
- Gateway FX4710 desktop computer
- Gateway's last $1,000-ish desktop came out earlier this year with an aggressive 4GB of RAM and 64-bit Windows Vista. The resulting performance impressed us greatly. Perhaps working under the assumption that more is always better, Gateway's new $1,150 FX4170 comes with 64-bit Vista and 6GB of RAM. Surprisingly, we saw...
- Tags: 64-bit, Desktops, Memory, Network technology, Flash memory, desktop computer, desktop, computer, Gateway Inc., Gateway FX4710
- Product reviews 2008-07-23
- Can Ubuntu win the OS beauty pageant?
- Can Ubuntu win the OS beauty pageant?Sure it canIf you are using gnome (Ubuntu's default desktop envrionment) just go to gnomelook.org and look at the screen shots people have posted. There are a lot of creative folks out there. It's pretty easy to make gnome look and act like auqa....
- Tags: Apple Mac OS, Operating systems, OPEN SOURCE, Desktops, Compiz-fusion, Even Linux, Ubuntu, operating system
- Discussion threads 2008-07-23
- Microsoft gives a new Xbox 360 experience
- Despite having what is regarded as one of the best user interfaces of all the major consoles, Microsoft is reinventing the Xbox 360's look. Despite ostensibly having what is regarded as one of the best user interfaces of all the major consoles, Microsoft is reinventing the Xbox 360's look....
- Tags: NetFlix Inc., Microsoft Xbox Live, Video, Microsoft Corp., Microsoft Xbox 360, Microsoft Xbox, LiveParty, Spotlight Channel, Xbox Experience, Games, Game Players, Corporate Communications, Personal Technology, Consumer Electronics, Marketing, Xbox 360, Microsoft, user-generated, video games, Xbox Live, Sarju Shah, Gamespot
- News items 2008-07-23
- Have insurers tied their fate to Newt Gingrich?
- Did the health insurance industry just fail to research its own campaign brand or are they, in fact, acting as a Newt Gingrich front? They're certainly using Gingrich's tactics. If they're not connected, Newt, I'd sue. by Dana Blankenhorn
- Tags: Health Insurance, Health Care, Benefits, Healthcare, Insurance, Vertical Industries, Payroll Solutions, Human Resources, Business Operations, Corporate Insurance, Enterprise Software, Software, Dana Blankenhorn
- Blog posts 2008-07-22
- Vulnerability disclosure gone awry: Understanding the DNS debacle
- On July 7, the day before the release of the patch for the now infamous DNS design flaw, hacker Dan Kaminsky with the help of Black Hat conference organizers invited reporters to a press conference to "discuss the massive multivendor patch being released this Tuesday." "A synchronized...
- Tags: Black Hat, DNS, Conference, Dan Kaminsky, Thomas Ptacek, Domain Names, Patches, Security, Networking, Internet, Ryan Naraine
- Blog posts 2008-07-22
- Apple hints at lower prices as iPod, notebook refresh on tap
- Apple hints at lower prices as iPod, notebook refresh on tapWinner if they don't sacrifice qualityThis move would be a winner as long as Apple doesn't sacrifice quality. If they lower prices by making lower quality products, game over. If they just shave off price overhead, that's great. If they...
- Tags: Notebooks, Desktops, Apple Inc., Apple Macintosh, Apple iPod, notebook
- Discussion threads 2008-07-22
- Investors give Apple the cold shoulder
- Investors give Apple the cold shoulderProfit taking...Record quarters are hard to follow-up.RE: Investors give Apple the cold shoulderApple's stock price is dependent on the belief that it will deliver exponential growth. Unfortunately the reality is that Apple appears to be close to or hitting a ceiling in terms of sales...
- Tags: Sales strategy, Investment, Financial accounting, Apple Inc., cold shoulder, shoulder, stock
- Discussion threads 2008-07-22
- HP Compaq CQ50-115NR
- Note: This review is part of our Back-to-School 2008 roundup, covering specific configurations of popular laptops that can be found in retail stores.We were excited when HP announced the revival of the Compaq Presario brand earlier this year. Here was the promise of a family of basic, entertainment-oriented laptops at...
- Tags: Desktops, Compaq Presario, Compaq Computer Corp., Hewlett-Packard Co.
- Product reviews 2008-07-21
- Does Apple need to announce a post Steve Jobs plan?
- Does Apple need to announce a post Steve Jobs plan?The perception is ...... Apple can't be great without Steve Jobs. I personally don't feel this is necessarily the case even though when Jobs was ousted proved to be a disastrous decision for Apple.Apple is in a strong growth period and...
- Tags: Quality, Desktops, Digital media, Steve J, Apple Inc., Steve Jobs
- Discussion threads 2008-07-21
- 600 Starbucks to close. Good Riddens!
- 600 Starbucks to close. Good Riddens!Good RiddanceGood riddanceZD Can't SpellIt's "riddance" not "riddens". If "riddens" was supposed to be a play on words or a joke or a reference to something having to do with coffee, I don't get it.Otherwise, since you guys write about tech, maybe use that there...
- Tags: Starbucks Corp., bean, Riddens
- Discussion threads 2008-07-21
- Could a desktop Ubuntu bundle earn share?
- Could a desktop Ubuntu bundle earn share?FYI[url=http://www.channelregister.co.uk/2008/07/18/dell_adds_ubuntu_systems_updates_hardy_heron/]FYI[/url]Just curious Dana, are you running Linux? If so, why and which Distro?If not, why?Thanks for another 'good read'.P.S.[url=http://blogs.zdnet.com/open-source/?p=2660]This article[/url] isn't clear about what O/S you use.RE: Could a desktop Ubuntu bundle earn share?The simple answer is a reassuring NO! Put simply,...
- Tags: UNIX, Desktops, Operating systems, Notebooks, Ubuntu, Linux, desktop
- Discussion threads 2008-07-21
- iCrash: Buggy apps tarnish iPhone 2.0 appeal
- iCrash: Buggy apps tarnish iPhone 2.0 appealBut stability is supposed to be iPhone's strong suit?Hmm, guess not! A big "I told you so" to all those who made fun of WM's theoretical lack of stability even though mine have all worked flawlessly.[i]If you don’t have an Apple account you have...
- Tags: Sales channel, Digital music, Apple iPhone, iPhone 2.0 appeal, iCrash, Buggy app, iPhone 2.0, Apple Inc.
- Discussion threads 2008-07-21
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