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	<title><![CDATA[borrell associates Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to borrell associates]]></description>
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		<title><![CDATA[AOL sees future in local; announces two acquisitions]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=19603]]></link>
		<description><![CDATA[AOL said today that it will acquire two companies that focus on local: Patch Media Corp. and Going Inc. Patch is a news and information platform that's targets individual towns and communities. Going is also a platform that offers people a place to share and find new information about a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 11 Jun 2009 11:10:31 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/acquisition.html"><![CDATA[Acquisition]]></category>
		<category domain="http://updates.zdnet.com/tags/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/going+inc..html"><![CDATA[Going Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/borrell+associates.html"><![CDATA[Borrell Associates]]></category>
		<category domain="http://updates.zdnet.com/tags/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://updates.zdnet.com/tags/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
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		<title><![CDATA[36% of all ads sold on Google and Yahoo! search pages are local ads]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=10363]]></link>
		<description><![CDATA[From $25 mln in Atlanta to $220,000 in tiny Zanesville, Ohio, local advertisers have begun to spend larger amounts on paid search advertising, according to Borrell Associates. Smaller local businesses are doubling their expenditures in 2006, up from $420 mln in 2005. Local advertisers were buying 36% of all text...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 09 Mar 2006 14:10:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/borrell+associates.html"><![CDATA[Borrell Associates]]></category>
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		<title><![CDATA[Top digital devices US families own: satellite TV, DVD burner, portable DVD player]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=7834]]></link>
		<description><![CDATA[Borrell Associates published it estimates of digital device ownership among US families in April 2005.  					US population digital device 		ownership				Satellite TV 		25% 				Computer DVD recorder 		21% 				Portable DVD player 		19% 				Stand-alone DVD recorder 		16% 				High-definition TV HDTV 		10% 				Video on Demand 		10% 				MP3 audio player other than iPod 		8%...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 29 May 2005 03:03:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/digital.html"><![CDATA[digitaL]]></category>
		<category domain="http://updates.zdnet.com/tags/borrell+associates.html"><![CDATA[Borrell Associates]]></category>
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		<title><![CDATA[Local online advertising to reach $3.9 bln in 2005]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=422]]></link>
		<description><![CDATA[Borrell Associates predicts that businesses will spend $3.9 bln in local online advertising in 2005 (an increase of 49% from the $2.7 bln spent in local online ads in 2004). Overall Internet ad spending will increase by 33%.  Paid search will represent only $329.5 mln (around 8% of the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 09 Feb 2005 13:32:24 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/online+advertising.html"><![CDATA[online advertising]]></category>
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	<item>
		<title><![CDATA[Local online advertising to reach $3.9 bln in 2005]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=7069]]></link>
		<description><![CDATA[Borrell Associates predicts that businesses will spend $3.9 bln in local online advertising in 2005 (an increase of 49% from the $2.7 bln spent in local online ads in 2004). Overall Internet ad spending will increase by 33%.  Paid search will represent only $329.5 mln (around 8% of the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 09 Feb 2005 11:40:07 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/borrell+associates.html"><![CDATA[Borrell Associates]]></category>
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