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- AOL sees future in local; announces two acquisitions
- AOL said today that it will acquire two companies that focus on local: Patch Media Corp. and Going Inc. Patch is a news and information platform that's targets individual towns and communities. Going is also a platform that offers people a place to share and find new information about a...
- Tags: Acquisition, America Online Inc., Going Inc., Borrell Associates, Mergers & Acquisitions, Corporate Law, Investment, Finance, Business Operations, Sam Diaz
- Blog posts 2009-06-11
- 36% of all ads sold on Google and Yahoo! search pages are local ads
- From $25 mln in Atlanta to $220,000 in tiny Zanesville, Ohio, local advertisers have begun to spend larger amounts on paid search advertising, according to Borrell Associates. Smaller local businesses are doubling their expenditures in 2006, up from $420 mln in 2005. Local advertisers were buying 36% of all text...
- Tags: advertisement, Borrell Associates
- Blog posts 2006-03-09
- Top digital devices US families own: satellite TV, DVD burner, portable DVD player
- Borrell Associates published it estimates of digital device ownership among US families in April 2005. US population digital device ownership Satellite TV 25% Computer DVD recorder 21% Portable DVD player 19% Stand-alone DVD recorder 16% High-definition TV HDTV 10% Video on Demand 10% MP3 audio player other than iPod 8%...
- Tags: digitaL, Borrell Associates
- Blog posts 2005-05-29
- Local online advertising to reach $3.9 bln in 2005
- Borrell Associates predicts that businesses will spend $3.9 bln in local online advertising in 2005 (an increase of 49% from the $2.7 bln spent in local online ads in 2004). Overall Internet ad spending will increase by 33%. Paid search will represent only $329.5 mln (around 8% of the...
- Tags: online advertising
- Blog posts 2005-02-09
- Local online advertising to reach $3.9 bln in 2005
- Borrell Associates predicts that businesses will spend $3.9 bln in local online advertising in 2005 (an increase of 49% from the $2.7 bln spent in local online ads in 2004). Overall Internet ad spending will increase by 33%. Paid search will represent only $329.5 mln (around 8% of the...
- Tags: SEARCH, online advertising, advertisement, Borrell Associates
- Blog posts 2005-02-09
Additional Resources
- YouTube = AdTube. Why Not?
- View Yellow Book ads here You probably don't go to YouTube at this point to amuse yourself with video clips from Rita's Roofing on Long Island or the Living Sea Aquarium in Park Ridge, Ill. But they're coming. YouTube earlier this...
- Tags: Advertisement, YouTube Inc., Video, Corporate Communications, Marketing, Tom Steinert-Threlkeld
- Blog posts 2008-11-07
- In 2009 online real estate ads will surpass newspaper real estate ads
- According to the Borrell Associates, at any given time 1% of the adult population is actively seeking a home that they will purchase within the next 12 months. In April 2005, nearly 20% of the US population had visited a real estate site. $11.4 bln will be spent on real...
- Tags: real estate, advertisement
- Blog posts 2005-09-03
- Online real estate advertising to grow 55% to $1.8 bln in 2005
- While overall real estate advertising flattens, the online portion will grow 55% in 2005, Borrell Associates says. Online is poised to overtake newspapers by 2009. By the end of 2005, online spending will hit $1.8 bln, garnering a 15.7% share of the $11.4 bln real estate advertising market. Lead generation...
- Tags: real estate, advertisement
- Blog posts 2005-08-07
- $1.8 bln of 2005 online ad spending to go to real estate ads
- Online real estate-related spending will surge to an estimated $1.8 bln in 2005, a 55% increase from 2004 $1.16 bln, according to Borrell Associates. Total ad spending on real estate will increase to just $11.3 bln in 2005, from $11.2 bln in 2004. Online share of real estate ads will...
- Tags: real estate, advertisement
- Blog posts 2005-06-13
- Advertising on Web sites of local radio stations up 94% in 2004
- Local advertising spend on online radio Web sites increased 94% from 2003 to 2004, according to Borrell Associates. Radio stations' Web sites grew ad revenue from $17 mln in 2003 to around $33 mln in 2004.
- Tags: radio, WEB SITES
- Blog posts 2005-04-13
- Advertising on Web sites of local radio stations up 94% in 2004
- Local advertising spend on online radio Web sites increased 94% from 2003 to 2004, according to Borrell Associates. Radio stations' Web sites grew ad revenue from $17 mln in 2003 to around $33 mln in 2004.
- Tags: WEB SITES, radio
- Blog posts 2005-04-13
- 11% bought their cars online, 9% through newspaper ads
- Car shoppers are now empowered by the Internet. Most of the estimated 61 mln consumers who bought a new or used car last year began their search on the Internet. In 2004, Web sites generated 22% of all new-car sales. Over the past decade, person-to-person auto sales have increased by...
- Tags: Internet, sales
- Blog posts 2005-04-11
- 11% bought their cars online, 9% through newspaper ads
- Car shoppers are now empowered by the Internet. Most of the estimated 61 mln consumers who bought a new or used car last year began their search on the Internet. In 2004, Web sites generated 22% of all new-car sales. Over the past decade, person-to-person auto sales have increased by...
- Tags: Internet, sales
- Blog posts 2005-04-11
- 61 mln Americans bought a car in 2004, most of them searched the Internet first
- Borrell Associates study reports that most of the estimated 61 mln consumers who bought a new or used car last year began their search on the Internet. The Internet category will grow to nearly $2 bln by 2006, accounting for 6.4% of all dollars spent on auto sales advertising. The...
- Tags: broadcast-TV, Internet
- Blog posts 2005-03-23
- 61 mln Americans bought a car in 2004, most of them searched the Internet first
- Borrell Associates study reports that most of the estimated 61 mln consumers who bought a new or used car last year began their search on the Internet. The Internet category will grow to nearly $2 bln by 2006, accounting for 6.4% of all dollars spent on auto sales advertising. The...
- Tags: broadcast-TV, Internet
- Blog posts 2005-03-23
- Local search advertising grew 27% in 2003
- Newspaper and TV station Web sites both became beneficiaries of an online spending increase of 27% by local advertisers between 2002 to 2003, according to Borrell Associates. Fully 58% of the newspaper and TV station sites surveyed report online profitability for 2003, and the percentage was even higher for newspapers...
- Tags: SEARCH, local search, advertisement
- Blog posts 2004-05-20
- Local online ads to generate $2.7 bln
- Companies will spend an estimated $2.7 billion in online advertising this year, according to a research report by Borrell Associates. The market research firm said local advertisers in 210 direct marketing areas spent $2.1 billion in 2003.
- Tags: online advertising
- Blog posts 2004-04-01
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