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GreenTree Tradeshow Contact Tool (exe)

The program allows you to capture contact information for potential customers who visit your booth at a trade-show. Very helpful for times when there are more visitors at your booth than you can handle. They type the info, so you aren't guessing at how to spell their name, or mis-hearing...

Tags: Booth, Tool, GreenTree Software, Sales Strategy, E-mail, Sales Force Management, Sales, Online Communications

Software downloads 2008-01-24

Eight mistakes trade show exhibitors and their p.r. people REPEATEDLY make that drive me batty

I go to lots and lots of trade shows. Currently in San Francisco at one such event. Next week I will be at another in Boston. For longer than you want to know, I've been working this beat for ZDNet and other publications.  I come because I...

Tags: Booth, Aisle, Trade Show, Agency, Ziff-Davis Inc., E-mail, Advertising & Promotion, Marketing Research, Online Communications, Marketing, Russell Shaw

Blog posts 2007-10-24

Photos: 'Booth babes' then and now

Not all companies showing at E3 have compensated for the new booth babe rules requiring women to cover their midsections.

Tags: women, booth

Image galleries 2006-07-20

Photos: 'Booth babes' then and now

Not all companies showing at E3 have compensated for the new booth babe rules requiring women to cover their midsections.

Tags: women, booth

Image galleries 2006-05-11

Photos: 'Booth babes' then and now

Not all companies showing at E3 have compensated for the new booth babe rules requiring women to cover their midsections.

Tags: women, booth

Image galleries 2006-05-11

Photo: Fire alarm at LinuxWorld

Smoke at a Unisys booth sparked a visit from a fire truck at the Boston conference.

Tags: truck, Unisys Corp., booth, LinuxWorld, Boston, photograph, conference

Image galleries 2006-04-04

Photo: Fire alarm at LinuxWorld

Smoke at a Unisys booth sparked a visit from a fire truck at the Boston conference.

Tags: truck, Unisys Corp., booth, LinuxWorld, Boston, photograph, conference

Image galleries 2006-04-04

Photos: Macworld, shrouded in secrecy

A day before Steve Jobs' keynote, banners around the show floor, as well as the Apple booth, remained covered.

Tags: banner, booth, Macworld, Steve Jobs, Apple Computer Inc.

Image galleries 2006-01-09

Wireless Is the Featured Attraction at Cologne Trade Fairs

Trade shows in general, and the Cologne fairgrounds in particular present a uniquely challenging environment for providing highly reliable WLAN services. At trade shows, booths are often finished the night before the event opens. The soaring booths reduce the RF transmission power of the APs, especially if the booth material...

Tags: Trapeze Networks, Booth, Trade Show, Wireless LANs, LANs, Roi/Tco, Wi-Fi, Wireless, Networking, Finance, Managerial Accounting

Case studies

Additional Resources

The (un)Biased Parties Explain Online Ad Biz to Capitol Hill

Just so we understand each other, the Internet is like a series of tubes, kind of like tunnels. And large amounts of data get moved through those tunnels, like in the back of a truck, you see. And inside those tunnels, there are advertisements - sort of like the billboards...

Tags: Google Inc., Internet Search Advertising, Yahoo! Inc., Microsoft Corp., Online Advertising, Search, Internet, Sam Diaz

Blog posts 2008-07-15

Conferences as conversation starters

Ten years ago Comdex - the gigantic Las Vegas hi tech conference and show - was reaching its high point. In that pre broadband internet era of CD ROM's, beige boxes and Windows 95, tens of thousands would converge on Vegas, stay in massively marked up hotel rooms and walk...

Tags: Web, Industry, Conference, Web 2.0 Movement, Corporate Communications, Channel Management, Web 2.0, Strategy, Marketing, Internet, Management, Oliver Marks

Blog posts 2008-06-30

Tonium Pacemaker

Photo gallery:Tonium PacemakerThe Tonium Pacemaker ($800) squeezes the performance and functionality of a full digital DJ rig into a single pocket-size device. Fitting a DJ booth into a product the size of a Sony PSP requires some compromises in design and features, but the end result is a new breed...

Tags: Digital music, Digital media, Tonium Pacemaker

Product reviews 2008-06-20

9th Circuit: Employees' text messages are private

In a major case marking out the boundaries of the Fourth Amendment in the electronic age, a three-judge panel of the Ninth Circuit held that employers can't read employees' text messages if they're sent through an outside service. They can't even read email unless it's stored on the employers' servers....

Tags: Electronic Communication, Arch Wireless, Online Communications, E-mail, Richard Koman

Blog posts 2008-06-20

Netbook roundup from Computex

When Asus first unveiled its Eee PC at Computex in 2007, the industry viewed it as curiosity. One year later, Asus says it has sold more than a million Eee PCs and a new category, the ultra low-cost PC, is suddenly one of the biggest trends at this year's tradeshow....

Tags: ASUS, Hard Drive, PC, Microsoft Windows XP, Memory, Eee PC 901, Eee PC 1000, Linux, Flash Memory, Operating Systems, Software, John Morris

Blog posts 2008-06-06

Mainsoft integrates SharePoint with IBM tools

Mainsoft says it can demonstrate full integration between IBM's Lotus and Rational tools with Microsoft SharePoint. The demonstration is scheduled for the Rational Software Developer Conference in Orlando, at the Mainsoft booth. CEO Yaacov Cohen told ZDNet the main beneficiaries will be development teams which...

Tags: Microsoft SharePoint, Mainsoft, Tool, IBM Corp., Integration, Groupware, Enterprise Software, Software, Dana Blankenhorn

Blog posts 2008-06-02

Photos: Furnishings with a future

The International Contemporary Furniture Fair, a showcase for modern design, attracted its fair share of tech-oriented, futuristic, and energy-saving devices.The International Contemporary Furniture Fair, which took place last week in New York, is a showcase for modern design. More than 600 exhibitors displayed contemporary furniture, flooring, lighting, and wall coverings....

Tags: Light-emitting Diode, Showcase, Lamp, Photograph, Seat, LED Light, That', Engineering, Construction, CNET News.com

Image galleries 2008-05-27

Malware shipped with Firefox 2 language pack

Malware shipped with Firefox 2 language packif "language pack" is open source? Why they didn't catch it? :-)if "language pack" is open source? Why they didn't catch it? :-)if "language pack" is open source, why they didn't catch it?if "language pack" is open source, why they didn't catch it?if "language...

Tags: Cyberthreats, Spyware, adware & malware, Viruses and worms, SECURITY, Mozilla Firefox 2.0, Mozilla Firefox, language pack, open source, malware

Discussion threads 2008-05-08

RIA-related talks and companies at Web 2.0 Expo

I'm going to be heading down to Web 2.0 Expo tomorrow and in looking at the schedule I'm really excited about the presence and sponsorships of several important RIA companies. I'll first start with the talks you should be keeping an eye on and then go down the list of...

Tags: Web, Rich Internet Application, Web 2.0, Internet, Ryan Stewart

Blog posts 2008-04-21

Why are reformers destroying Veterans' health computer system?

Why are reformers destroying Veterans' health computer system?...And people wonder why I hate corporations so much! Here is a perfectly functioning system of which I am a member of as a disabled veteran and now because of greed, we have to have our services jeopardized?!This is total bullsh!t and exactly...

Tags: Microsoft Windows Vista (Longhorn), HEALTHCARE, Microsoft Windows Vista, Maduro, Cerner Corp., health care

Discussion threads 2008-04-18

Mac clones to rise again? (updated 3x)

I remember fondly the heady days of the Mac clones. Cloner Power Computing promoted their 225MHz PowerPC tower at Macworld Expo in Boston by offering free bungee jumps off a 225 foot crane tower outside the Hynes Convention Center. I took the leap over the Boston bay...

Tags: Apple Macintosh, Power Computing Corp., PC, Apple Inc., OpenMac, Psystar Web Site, Leopard, Desktops, Hardware, Jason D. O\'Grady

Blog posts 2008-04-14