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Yahoo bolsters ad arsenal with BlueLithium: Yahoo picked up BlueLithium, a fast growing behavioral marketing firm, for $300 million and rounded out what it hopes will be a stronger ad arsenal. In a statement, Yahoo noted that: The addition of BlueLithium is the logical next step in creating the largest...; Tags: Advertisement, Network, Yahoo! Inc., Right Media Inc., BlueLithium, Ad Network, Larry Dignan; Blog posts 2007-09-05
Can social networks help sell beer?: I recently met with Gurbaksh Chahal, the CEO of BlueLithium advertising network and top brand management executives from Anheuser Busch, to discuss plans to use online social networks to sell beer.The research group of BlueLithium, the second largest US online advertising network, last year came up with the idea for...; Tags: Trend watch; Blog posts 2007-03-03

Yahoo-AOL: An integration nightmare on deck: The Yahoo and AOL merger talks are proceeding at pace and now the bigwigs are conducting due diligence. In other words, a deal is quite possible, but the integration work is going to be ugly. Boomtown's Kara Swisher reports: Now, sources tell me, the circle of...; Tags: America Online Inc., Yahoo! Inc., Boomtown, Mergers & Acquisitions, Investment, Finance, Larry Dignan; Blog posts 2008-10-08
TechCrunch 40: Revenue models and analytics: Five companies presented beta software in the category of revenue models and analytics at TechCrunch 40. Among the five GotStatus was the only product with an IT focus. Spott, Clickable and Pubmatic were ad-centric, and ZocDoc finds open appointments on doctor and dentist schedules. GotStatus is a...; Tags: Software, Revenue, TechCrunch, Advertisement, Analytics, Service, GotStatus, Spottt, Dan Farber; Blog posts 2007-09-18
News to know: Foleo nixed; Yahoo; OOXML spin; iPod day: Notable headlines: Larry Dignan: Palm cancels Foleo. Ed Colligan: A Message to Palm Customers, Partners and Developers. David Berlind: Stillborn: Palm's Foleo. Yahoo acquires behavioral ad firm for $300 million. Statement: Yahoo buys BlueLithium. Techmeme. Larry Dignan: Should Yahoo outsource search to...; Tags: David Berlind, Larry Dignan, Apple iPod, Yahoo! Inc., Microsoft Corp.; Blog posts 2007-09-05

Beer fuels social networking: MingleNow 'Clinks' Anheuser-Busch: Blue Lithium ad serving company touts it is “reinventing the ad network.” Starting now, it also seeks to reenergize the social network, in collaboration with Anheuser-Busch. Blue Lithium Labs spearheaded the launch of MingleNow, an online/offline social network “dedicated to connecting users to their favorite clubs and bars and...; Tags: Social Software, ROI, Social Networking, ecommerce, Self-Promotion, Marketing, Social Web, MySpace, User-Generated Content, Culture, Search, Advertising, Local, Web 2.0; Blog posts 2007-03-01
Is Google vulnerable? Four CEOs say so: Tomorrow Google reports its 4th quarter 2006 earnings to Wall Street. According to analyst checks by Bambi Francisco, MarketWatch, another blow-out earnings call is on tap. Francisco began the panel “Are there chinks in Google’s armor?” at AlwaysOn OnMedia conference today in New York City with a reference to...; Tags: Asset management, Google Inc., online advertising, Blue Lithium, advertiser, network, marketing, advertisement; Blog posts 2007-01-30