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- 4.7% of telecom purchases by US Hispanics affected by blogs
- BIGResearch conducted a survey of how various types of media affect purchasing decisions among African Americans, Hispanics and Whites. Media affecting purchases Afro-Americans Hispanics Whites Home Improvement Purchases Picture Phone 2.6% 4.2% 1.4% Instant Messaging 3.3% 5.1% 1.5% Blogging 2.4% 3.8% 1.5% Grocery Purchases Picture Phone 3.7% 4.7% 1.5% Instant Messaging 3.5% 6.1% 2.4% Blogging 3.6% 4.4% 1.8% Telecom Purchases Picture Phone 5.4% 5.2% 2.4% Instant Messaging 5.2% 5.6% 2.4% Blogging 4.6% 4.7% 2.0% Apparel/Clothing Purchases Picture Phone 3.4% 4.5% 1.3% Instant Messaging 4.2% 5.2% 1.8% Blogging 3.5% 4.1% 1.7% Source: BIGresearch
- Tags: Hispanics, blogging, BIGResearch
- Blog posts 2005-10-04
- 79.8% of 18-24-year-olds use instant messaging, 29.6% read blogs
- BIGresearch conducted a survey of new media usage among various age groups. Instant messaging and text messaging proved to be the most popular activities among young adults, while the older group of 55 and above admitted to using instant messaging and listening to Web radio among various communications channels. New media...
- Tags: BIGResearch, IM
- Blog posts 2005-07-22
- 10.8% of users rely on Internet when buying cars or trucks
- BIGresearch conducted a survey where they asked the respondents of different age groups regarding several new media products (Internet, e-mail, picture phones, instant messages and blogs) and their impact on purchasing decisions in several product categories. Among interesting findings - 19.8% of all age groups rely on e-mail messages when...
- Tags: BIGResearch
- Blog posts 2005-07-21
- People mainly multitask when online and listening to the radio
- The 25-34 year olds are most likely to engage in multi-tasking, says BIGResearch, when using electronic media (TV, Radio, Internet) with almost 70% saying they do so regularly or occasionally. The 55+ age group multitasks the least but like the 25-34 year olds are most likely to do so when...
- Tags: BIGResearch, 25-34-year-old, radio
- Blog posts 2005-07-16
- 35% of all electronics purchases happen after word of mouth recommendation
- BIGResearch interviewed 14,000 consumers, measuring their consumption of 28 different media, which was aligned with their retail store shopping behavior, product consumption and media influence. Channels affecting buying decisions Channel Electronics Apparel Grocery Home Improvement Word Of Mouth 35.0% 26.1% 30.8% 26.4% FSI 26.4% 27.6% 40.2% 21.7% Broadcast TV 23.6% 19.7% 22.9% 19.0% Internet 19.0% 11.4% 8.9% 7.9% Email 16.7% 12.7% 8.7% 6.8% Coupon 14.1% 16.7% 52.2% 11.2% Source: BIGResearch
- Tags: BIGResearch
- Blog posts 2005-01-24
- 35% of all electronics purchases happen after word of mouth recommendation
- BIGResearch interviewed 14,000 consumers, measuring their consumption of 28 different media, which was aligned with their retail store shopping behavior, product consumption and media influence. Channels affecting buying decisions Channel Electronics Apparel Grocery Home Improvement Word Of Mouth 35.0% 26.1% 30.8% 26.4% FSI 26.4% 27.6% 40.2% 21.7% Broadcast TV 23.6% 19.7% 22.9% 19.0% Internet 19.0% 11.4% 8.9% 7.9% Email 16.7% 12.7% 8.7% 6.8% Coupon 14.1% 16.7% 52.2% 11.2% Source: BIGResearch
- Tags: BIGResearch
- Blog posts 2005-01-24
- $12.8 bln will be spent on Valentine Day gifts
- The National Retail Federation NRF and BIGresearch report $12.79 billion will be spent on gifts for the 2004 Valentine's Day holiday in the US, with the average consumer spending $99.24 - up from $80.44 in 2003. BIGresearch surveyed over 8,000 US consumers in January to determine most (73.3%) will buy...
- Tags: BIGResearch, Valentine Day
- Blog posts 2004-02-12
Additional Resources
- 57.6% of Libertarians spend more time watching cable stations than broadcast networks
- Potential voters spend more time watching Cable than Broadcast TV, according to BIGresearch. 45.8% of Republicans, 45.6% of Democrats, 57.6% of Libertarians and 46% of Independents say they spend more time watching cable stations than traditional broadcast networks. Conversely, 36.7% of Republicans, 34.2% of Democrats, 37.5% of Libertarians and 34%...
- Tags: NB
- Blog posts 2008-04-03
- Average Easter apparel spending to reach $23.82 a person
- For 2008 Easter consumers will spend an average of $23.82 for apparel, $21.42 for gifts, $18.12 on candy, $9.11 on flowers and $7.21 on decorations, according to BIGresearch. In total, 25-34-year-olds will spend the most this Easter ($151.41). Discount stores will be the venue with the most Easter traffic this...
- Tags: Apparel, Store, NB
- Blog posts 2008-04-02
- 37.6% of Libertarians and 26.9% of Democrats blog
- Members of all US political parties are using new media in large numbers, according to BIGresearch. The top three new media used most among Democrats, Republicans and Independents are cell phones, videogames and instant messaging. Libertarians, for whom IM is not in the top 3, nevertheless have higher-than-average use of...
- Tags: Democrat, IM, Media, Blog, Republican, Advertising & Promotion, Instant Messaging, Blogging, Marketing, Internet, Online Communications, NB
- Blog posts 2008-04-01
- Americans spend $14.44 bln on Easter in 2008
- US consumers expect to spend $14.44 bln on Easter in 2008 - or, on average, $135.03 each (vs. $135.07 in 2007), according to BIGresearch. 79% of consumers say they will shop for Easter this year. Of those celebrating, the majority will spend the most on Easter meals ($41.09 on average)....
- Tags: Consumer, NB
- Blog posts 2008-04-01
- 37.6% of Libertarians regularly/occasionally blog
- Political blogs are becoming increasingly common, especially in an election year, according to BIGresearch. 24.6% of registered voters say they regularly or occasionally blog. 37.6% of Libertarians regularly/occasionally blog, followed by Democrats (26.9%), Independents (25.7%) and Republicans (22.9%). by NB
- Tags: Blog, Blogging, Internet, NB
- Blog posts 2008-03-05
- 26% of adults say they regularly or occasionally blog
- 26% of all adults say they regularly or occasionally blog, according to BIGresearch. Of those, 53.7% are male and almost half (44.7%) are married. 28.4% hold a professional or managerial position, while only one in 10 (10.4%) are students. by NB
- Tags: Blog, Adult, Blogging, Internet, NB
- Blog posts 2008-03-04
- 70% of bloggers are white
- Bloggers tend to be younger, averaging 37.6 years old, compared to 44.8 for adults 18+, according to BIGresearch. Bloggers tend to be younger, averaging 37.6 years old, compared to 44.8 for adults 18+. Ethnically, 69.7% of Bloggers are White/Caucasian (vs. 76.1%), 12.2% are African American/Black (vs. 11.4%) and 3.7% are...
- Tags: Adult, Blogger, Blogging, Internet, NB
- Blog posts 2008-02-28
- For eating out online users head to Yahoo! and MSN
- Online shoppers looking for eating out opportunities start their searches with Yahoo! and MSN, BIGResearch says. Google and AOL tie up for the third place, while Ask is fifth among the top search engine choices.
- Tags: MSN, Yahoo! Inc.
- Blog posts 2006-02-21
- Online medicine shoppers start their searches at Yahoo! and Ask
- Online shoppers looking for drugs start at Yahoo! and Ask, BIGResearch found, followed by AOL, MSN and Google.
- Tags: Online, Ask
- Blog posts 2006-02-20
- Telecom services shoppers prefer Google
- Telecom services shoppers prefer Google, followed by MSN and Yahoo! who tied up for the second place, BIGResearch says. They are followed by AOL and Ask.
- Tags: Telecom Service, Telecom Services
- Blog posts 2006-02-20
- Grocery shoppers use AOL and Yahoo!
- Those who shop for groceries online choose AOL and Yahoo! as their primary search engines, according to BIGResearch. The list of preferred search engines includes Ask, MSN and Google.
- Tags: SEARCH, America Online Inc., Yahoo! Inc.
- Blog posts 2006-02-20
- Home improvement shoppers start their searches with Yahoo! and MSN
- Consumers shopping for home improvement products head out to Yahoo! and MSN first, followsed by Ask, Google and AOL, BIGResearch says.
- Tags: home improvement, MSN, Yahoo! Inc.
- Blog posts 2006-02-17
- Car shoppers visit MSN and Yahoo!
- Consumers, shopping for car and/or truck, visit MSN and Yahoo! first, followed by Google, Ask and AOL, BigResearch reports.
- Tags: MSN, Yahoo! Inc.
- Blog posts 2006-02-17
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