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ZDNet Resources
- Bid4Spots vs. Google Audio Ads? EXCLUSIVE 'Real Deal' CEO interview on radio battle
- Bid4Spots is an online marketplace for unsold commercial radio advertising inventory based on the premise that when ”radio stations have unsold airtime close to the week of broadcast, many would rather sell it at a substantially discounted rate, than not sell it at all.”Bid4Spots runs weekly reverse auctions where radio...
- Tags: Bid4Spots, ROI, Radio, Google Software Applications, The Real Deal, Marketing, Google, Search, Advertising, Media, Local, Business Models
- Blog posts 2006-12-10
Additional Resources
- Google Radio: Will Audio Ads make money?
- January 17 will mark the one-year anniversary of Google’s acquisition of dMarc Broadcasting.I have been "counting-down" Googles impending launch of its radio advertising product with exculsive, in-depth information and insider interviews, since I heard Google CEO Eric Schmidt talk of his vision for location-based delivery of highly targeted and...
- Tags: Advertising, Search, Google, Google Software Applications, Radio, ROI, Metrics, Google Inc.
- Blog posts 2007-01-13
- Advertising innovation: Who needs PPC links?
- Advertising innovation online--beyond pay per click--took center stage early last evening at the Kelsey Local Interactive Media conference in Philadelphia: Session 20 in a marathon day that began at 8am!Advertising entrepreneurs explored “next generation ad and product models” while paying homage to “game changer” PPC links for paving the way...
- Tags: Media, Advertising, Search, Google, Marketing, ROI, Business Models, Local, radio, advertisement
- Blog posts 2006-12-01
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White Papers and Webcasts
In this Super Techies interview, larger-than-life techie Marc Canter talks with ZDNet's Editor in Chief Dan Farber about his career as a multimedia pioneer.
Designed specifically to address the concerns of senior IT managers at organizations with more than 100 employees, the Intel Premier IT Professional Program provides best practices via local and e-Seminars and a members-only Web site.
