behavioral targeting

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Consumer Watchdog blasts Google over privacy

Consumer Watchdog got their hands on a "secret presentation" in which Google defends its behavioral targeting methods. Reading through the documentpdf, it certainly doesn't seem that scary to me, but they seem to have their own take on it. I personally don't have any problems with...

Tags: Google Inc., Privacy, Behavioral Targeting, Consumer Watchdog, Garett Rogers

Blog posts 2009-07-11

Senate, Web ad titans joust over behavioral targeting

Senate, Web ad titans joust over behavioral targetingCongress is blackmailing...these companies. As soon as lobbyists and involved parties pad the pockets of the various senators all will be OK and they will be allowed to rape the consumers privacy as originally planned.Lawmakers have learned it can be very lucrative to...

Tags: ad titan, Senate Web, behavioral targeting, U.S. Senate, advertisement, Web

Discussion threads 2008-07-09

Senate, Web ad titans joust over behavioral targeting

A U.S. Senate panel on Wednesday picked apart behavioral Web advertising as executives from the likes of Google, NebuAd and Facebook touted their privacy controls and even went as far as noting that ads are good for you. The hearing before the Senate Committee on Senate Committee...

Tags: Google Inc., Web, Advertisement, Privacy, Internet Service Provider, Behavioral Targeting, Service Provider, U.S. Senate, Online Advertising, Internet Service, NebuAd, Privacy Law, Tom, Internet Service Providers (ISPs), Internet, Larry Dignan

Blog posts 2008-07-09

Ad targeting technology violate privacy, groups say

NebuAd's "consumer-centric behavioral targeting network" is nothing less than malware, Public Knowledge and FreePress charge in a new report PDF. The ad insertion technology violates “several fundamental expectations of Internet privacy, security and standards-based interoperability," the report says. Stacey Higginbotham reports at GigaOm...

Tags: Advertisement, Privacy, Behavioral Targeting, NebuAd, Ad Insertion Technology, Internet, Richard Koman

Blog posts 2008-06-19

Just how valuable are those cookie files?

The run on Internet advertising firms may be explained by the cache of cookies sitting in your browser. As we all know online advertising consolidation is rampant--Google bought DoubleClick; Microsoft grabbed aQuantive; WPP takes out 24/7 Real Media and Yahoo acquired Right Media. These moves have been attributed to everything...

Tags: General, Google, Microsoft, Web Technology, Yahoo

Blog posts 2007-05-23

Behavioral targeting ads to increase 65% in 2006

Behavioral targeting advertising is projected to increase by 65% in 2006, as reported by attendees of May iMedia Agency Summit. Nearly 20.8% of all media purchases in 2006 are expected to be behavioral targeting purchases.

Tags: Behavioral Targeting

Blog posts 2005-07-06

Additional Resources

Privacy groups want Congressional action on behavioral ads

Who's tracking users on ZDNet?Here's an example of the kind of enhanced disclosure that will help consumers be more comfortable with behavioral targeting: at this page you can see the network privacy profile for zdnet.com, including which networks are present, excerpts from their privacy policies and links to opt-out. http://www.privacychoice.net/zdnet.comThese...

Tags: Cyberthreats, Regulations, advertisement, spam, self-regulation, network

Discussion threads 2009-09-02

News to know: IBM; SAP; Microsoft; Sarbanes-Oxley; EMC

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily.  For continuous updates see BNET’s around-the-Web tech coverage. Larry Dignan: IBM rolls out the 'Smart Cube' with app market: Think enterprise iPod-iTunes combo Joe McKendrick: Goodbye, SOX? AP: Supreme Court to...

Tags: Facebook, Larry Dignan, Craigslist, Sarbanes-Oxley Act, Microsoft Windows 7, SAP AG, Microsoft Corp., EMC Corp., Netbook, IBM Corp., Netbooks, Nettops & MIDs, Storage, Microsoft Windows, Hardware, Operating Systems, Software

Blog posts 2009-05-19

Twitter: A fine 'pre-business' but un-monetizable and a deadly acquisition target

Dear Google, Yahoo and any other potential buyer of Twitter. Bernstein analyst Jeffrey Lindsay says it's a bad idea. A really bad idea. In a research note, Lindsay delivers an interesting history lesson of Internet "pre-businesses." You know the ones: The companies with large user bases, a...

Tags: Monetization, Google Inc., Acquisition, Network, Twitter, Social Networking, Web 2.0, Online Communications, Marketing, Advertising & Promotion, Internet, Larry Dignan

Blog posts 2009-03-16

Google ads go behavorial; Is it more 'interesting'?

Google said Wednesday that it will show ads to people based on their habits. This behavioral targeting is designed to make ads more "interesting" according to Google. In a blog post, Google said Techmeme: Google has worked hard to create technology that makes the advertising on...

Tags: Google Inc., Advertisement, Larry Dignan

Blog posts 2009-03-11

OIN: Microsoft lawsuit won't slow Linux's lead in mobile market

Microsoft's lawsuit against TomTom is aimed at Linux but it won't deter the open source operating system's success in the mobile device market, said Open Invention Network's CEO. Open Invention Network CEO Keith Bergelt doesn't buy Microsoft's contention that the lawsuit, filed last week, is not targeting...

Tags: Lawsuit, Mobile, Microsoft Corp., Linux, Open Source, UNIX, Operating Systems, Software, Paula Rooney

Blog posts 2009-03-02

The Terminator scenario: Perhaps not so fictional after all

Sometime in the future--Military robots have joined forces and are targeting humans using Google Latitude. Tribes of robots have banded together in various metropolitan areas. Early reports indicate a programming malfunction.   Sounds like Terminator doesn't it? It could be real life some day if we don't...

Tags: Programming, Robots, Emerging Technologies, Larry Dignan

Blog posts 2009-02-20

In search of...new ad revenue models

Is there something beyond the usual media revenue models--also known as banners, keywords, subscriptions, streaming video and tradeshows? If there were they were missing in action at PaidContent's Future of Business Media conference in New York. I wasn't expecting something huge--if it were that big of a...

Tags: CNBC, Advertisement, Elephant, Conference, Web Site Development, Internet, Larry Dignan

Blog posts 2008-10-28

AT&T, Verizon dare Google to adopt opt-in tracking policy

Privacy is now officially the front lines in the battle between the telco ISPs and Google and to a lesser extent other Internet companies, as AT&T and Verizon stood up at a Senate hearing and committed to opt-in-only tracking. AT&T made it very clear the move was...

Tags: Google Inc., Advertisement, Verizon Communications Inc., AT&T Corp., Internet, Richard Koman

Blog posts 2008-09-26

Oracle: CRM software demand bubbly; Social networking meets enterprise data

Oracle's Anthony Lye, senior vice president of the company's customer relationship management software unit, said demand is growing at a rate he hasn't "seen since the bubble times." Lye also argued that social networking is rapidly becoming another dataset for enterprise applications to analyze. When coupled with business analytics from...

Tags: Oracle Corp., Network, CRM Software, CRM, Social Networking, Customer Relationship Management (CRM), Advertising & Promotion, Sales Strategy, Enterprise Software, Online Communications, Marketing, Software, Sales, Larry Dignan

Blog posts 2008-09-23

Web 2.0: Don't forget the business risks

Web 2.0--or its business cousin Enterprise 2.0--sounds great on the surface. Who doesn't like lightweight applications, users who become de facto developers and content creators and authentic market intelligence? Businesses would be silly to not jump head first into these newfangled technologies right? Not so fast. There are big risks...

Tags: Web, Web 2.0, Channel Management, Internet, Marketing, Larry Dignan

Blog posts 2008-09-18

nugg.ad Selects NeuStar's UltraDNS Services

nugg.ad is a German company based in Berlin that provides an Application Service Provider ASP solution for predictive behavioral targeting. With their ever-increasing traffic figures and presence at several major Internet sites throughout Europe, it is imperative that their infrastructure be robust and highly scalable, and that they are able...

Tags: UltraDNS, NeuStar Inc., Nugg.ad, Application Service Providers (ASPs), Web Hosting, Managed Hosting, Business Services, Domain Names, It Services, Internet

Case studies 2008-08-26

Google tells Congress about DoubleClick cookie

Google is implementing a DoubleClick ad-serving cookie across its content network that will give advertisers new powers to target advertising. The cookie also gives users the ability to opt-out, the company told the House Energy and Commerce Committee in a letter released yesterday. in...

Tags: Google Inc., Advertisement, Network, U.S. Congress, DoubleClick Inc., Cookie, Richard Koman

Blog posts 2008-08-12

NebuAd: Galileo or pariah?

NebuAd: Galileo or pariah?Double Pariah!!NebuAd is not only a Pariah but a double Pariah! And evoking the spirit of Galileo won't solve the shameless acts they have been doing to innocent consumers. I hope congress get very tough with them: Privacy Breach: Behavioral Targeting Needs Closer Look (http://www.internetevolution.com/author.asp?section_id=544&doc_id=153592&F_src=flftwo)RE: NebuAd: Galileo...

Tags: NebuAd, Galileo

Discussion threads 2008-07-18

NebuAd: Galileo or pariah?

So, it would seem we have found the outer limits of user tracking and ad-serving. At a House hearing yesterday, NebuAd ran into universal condemnation for its plans to monitor broadband customers' web visits and deliver targeting advertising, reports News.com's Declan McCullagh. Contemptible. Goes against everything...

Tags: Web, Advertisement, Cable Company, Internet Service Provider, Notice, NebuAd, Internet Service Providers (ISPs), Cable, Channel Management, Network Technology, Internet, Telecommunications, Personal Technology, Marketing, Networking, Richard Koman

Blog posts 2008-07-18