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Facebook to backtrack on Beacon?

BusinessWeek is reporting that Facebook executives have been contemplating a backtrack on the social networking site's new advertising play, Project Beacon. The system automatically publish interactions users make on any of the 44 participating sites (from Blockbuster, Joost, to Overstock.com) onto their Facebook mini-feed, so that Facebook "friends" are able...

Tags: Facebook, Advertisement, BusinessWeek, Beakon, Social Networking, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear

Blog posts 2007-11-29