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BBM Canada Improves Forecasting Accuracy, Saves Costs With SAS: BBM Canada, founded in 1944 as the not-for-profit Bureau of Broadcast Measurement, conducts audience research across the country to provide this information to its members, who include television and radio stations and networks, advertising agencies and advertisers. The challenge was to provide accurate audience data on millions of Canadian households...; Tags: Radio, SAS Institute, TV, Forecasting, BBM Canada, Sales Force Management, Sales; Case studies 2009-06-01

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