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		<title><![CDATA[Pepsico Saved from Suicide Campaign by Twitter?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=129]]></link>
		<description><![CDATA[It's not easy to push consumer products these days as discretionary spendÂ dries upÂ and advertising channels become ever fragmented. Understandable thenÂ when corporationsÂ are seduced into more edgier terrain by their creative agencies. And yet where trust and sustainability is at a premium, itsÂ hard toÂ figure how BBDO convinced Pepsico to cross the line...]]></description>
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		<pubDate>Thu, 04 Dec 2008 20:39:00 -0800</pubDate>
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