bbdo Resources

Sponsored White Papers, Webcasts, and Downloads

Pepsico Saved from Suicide Campaign by Twitter?: It's not easy to push consumer products these days as discretionary spendÂ dries upÂ and advertising channels become ever fragmented. Understandable thenÂ when corporationsÂ are seduced into more edgier terrain by their creative agencies. And yet where trust and sustainability is at a premium, itsÂ hard toÂ figure how BBDO convinced Pepsico to cross the line...; Tags: Advertisement, PepsiCo, Suicide, Twitter, BBDO, Christine Lu, TBWA, James Farrar; Blog posts 2008-12-04

Designers build portfolios, maybe land jobs at 99 Designs: Culture of cheap cr@p...at least one designer landed a few bucks for his work and 3) other designers have another design for the portfolio.It's exploitation as far as I'm concerned. Graphic design ... at least good graphic design ... is not a hobby some kid does when he runs out...; Tags: Desktop publishing, Branding, job; Discussion threads 2009-08-17
Assessing the Value of DAM Systems for Advertising Agencies: This white paper outlines how advertising agencies calculate a Return on Investment, both a Tactical ROI and a Strategic ROI, for adopting a Digital Asset Management system. Ad agencies such as Ogilvy & Mather, McCann Erickson, Deutsch, Inc., Young & Rubicam, TBWA Paris, Grey Global, BBDO New York, Euro...; Tags: Advertising Agency, Advertisement, Agency, Digital Asset Management, Xinet, Operational Planning, Advertising & Promotion, Business Operations, Marketing; White papers 2006-03-28