barry schwartz

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PC Forum: The paradox of choice

PC Forum kicked off this afternoon with Esther's introduction of the "users in charge" theme. It's a new culture of catering to users--not big banks, advertisers and others who have wielded power in the past, Esther said. The first speaker, Barry Schwartz, the author of The Paradox of...

Tags: Barry Schwartz

Blog posts 2006-03-12

Additional Resources

Google frets about the insider threat

Google is hiring an "investigator/threat analyst" in what could be an indicator that it is worried about insider threats. The job posting, pointed out by Barry Schwartz at SearchEngineLand, outlines the following role: Working with the Director of Corporate Safety & Security, the Investigator/Threat Analyst will...

Tags: Google Inc., Insider Threat, Asset Management, Policies And Procedures, Recruitment & Selection, Security, Operational Planning, Business Operations, Human Resources, Workforce Management, Larry Dignan

Blog posts 2008-01-10

Google will soon support "Unavailable After" META tag

Barry Schwartz found an interesting article from highrankings.com that gives us some juicy details about what it takes to get a good rank on Google and what tools we can look for soon. Dan Crow, director of crawl systems at Google, attended the annual SEMNE (Search Engine Marketing New...

Tags: Google Webmasters

Blog posts 2007-07-14

Google calls Microsoft on antitrust

The antitrust complaint from Google with regards to Desktop Search on Windows Vista is "heating up" as Barry Schwartz puts it. According to Google, Microsoft has an unfair advantage over the competition when it comes to their Google Desktop product.Google complained to federal and state prosecutors that consumers who...

Tags: Microsoft, Google

Blog posts 2007-06-11

Google Audio Ads given to more users

The "Audio Ads" program was launched a while ago to a limited set of beta testers, but according to Barry Schwartz of Search Engine Roundtable, it's beginning to show up in most AdWords accounts. Check out Barry's blog for a step by step screenshot gallery.The service looks very easy...

Tags: Google, Google AdWords

Blog posts 2007-05-15

AdWords Editor 2.5 released

Google today released version 2.5 of their AdWords Editor as Barry Schwartz of Search Engine Roundtable tells us. The software has lots of potential and could become the preferred way for businesses to manage their AdWords account. For many companies, web-based solutions still havent replaced windows based applications....

Tags: AdWords Editor, Google AdWords

Blog posts 2006-12-05

Shop.org: NYC goes shopping, online

High concept Advertising Week was the talk of the Big Apple two weeks ago. Today, Shop.org hits town touting the less sexy, but lucrative, world of ecommerce.I joined in the kick-off reception at the Shop.org exhibit hall this evening. Sightings of note: Google Checkout rolling checkout cart with laptop demo...

Tags: Shop.org

Blog posts 2006-10-10

Don't like ads? Stop clicking them

Do you click on advertisements in search engine result pages? If no, you might begin seeing less ads than you normally would. Barry Schwartz talks about a post on WebmasterWorld forum that explains how Google begun removing "top of the page" ads for users who don't click them.In...

Tags: advertisement

Blog posts 2006-09-16

A quick tour of marketing magic

A client of CNET’s recently asked me to do a presentation on “important events in marketing,” and I got to thinking about it in the pool this morning. Good marketing sings; it resonates with something that’s already in the recipient’s mind. And that’s why I love it: A...

Tags: advertisement, Federal Express, marketing

Blog posts 2006-09-12

Has Google maxed out?

An interesting post from Barry Schwartz in response to an article on Webmaster World got me thinking today -- has Google maxed out? If these numbers are accurate, it wouldn't surprise me to see a slow but steady decline in Google's search engine traffic.According to Brett Tabke, this "1%...

Tags: Google Inc.

Blog posts 2006-08-21

Report from Foo Camp -- goodness!

I spent the weekend at Science Foo Camp, cosponsored by O'Reilly and Google. Apart from the excellent food (of course!), there was also some excellent discussion in this mostly user-generated event. I personally generated a session on ethics; the users generating the content included Stewart Brand, Sol Katz,...

Tags: morality, ethics

Blog posts 2006-08-15

Google Audio: Google dMarc radio ad product coming soon

Last month, I presented a first look at Google CEO Eric Schmidt's vision for how a a GPS location-based, highly targeted and personalized in-car radio ad might be delivered digitally within one to two years, in "Google targets GPS-based in-car personalized advertising."Eric Schmidt, Google CEO, believes that when he is...

Tags: advertisement, radio

Blog posts 2006-07-11

'D' wrap up, Al Gore, Sun layoffs, Java, OneCare and more...

This week on The Dan & David Show, we cover my visit to the D conference, hobnobbing not really with the likes of Al Gore, Bill Gates, Terry Semel and Bob Iger. D will be remembered as the conference where Bill Gates came up with a new concept--reality acquisition...

Tags: podcast

Blog posts 2006-06-02

Google Health next week?

In March, we noticed that Adam Bosworth had a new title: "Architect, Google Health". This led me to speculate about a service that might be in the works. If the article found by Barry Schwartz on the USAToday blog is accurate, we could be seeing this service next...

Tags: Google Health, Google Inc., Health

Blog posts 2006-05-03

Google annual report notes vulnerabilities

Yesterday, Barry Schwartz reported that Google filed their annual report which covers quite a lot of information. One part of this document I found interesting to read was the risk factors -- it shows us that Google knows they are still vulnerable to many things despite their success to...

Tags: advertiser

Blog posts 2006-03-17

Google Base for sellers

Google has announced they have selected a few sellers to try accepting payment for their Google Base items. The same payment system makes selling videos on Google Video, licenses for Google Earth, and items in the Google Store possible. Once available to all sellers, it could potentially be...

Tags: Google Inc.

Blog posts 2006-02-24

HP continues as Schwartz's uncontested whipping boy

So full of spit and vinegar is the latest blog entry about HP from Sun president and COO Jonathan Schwartz, that you have to wonder what is going on at the headquarters of the two companies. Crying foul, HP made the cardinal error of legally bluffing Sun with a cease-and-desist...

Tags: Hewlett-Packard Co., Jonathan Schwartz

Blog posts 2004-12-07