backfence

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Hyperlocal content: Local news or community gossip?

If “all politics is local,” is all news local?” Such is the theory behind citizen media site Backfence, touting “Do-It-Yourself-Local-News”:Find out whats going on in the world closest and most important to you: Your neighborhood.What is the most important "news" in people’s “worlds”? Backfence suggests:Who won the T-ball championship? Have...

Tags: Web 2.0, Local, Media, Culture, User-Generated Content, Amateur Content, Social Media, Metrics, Backfence

Blog posts 2007-01-06

Additional Resources

Google Local Search: $31 billion risky business

Last month I underscored the local advertising opportunity is currently wide open, putting forth “Google: $31 billion local dilemma”: High-profile, venture capital backed, locally-focused, online start-ups that launched with much fanfare and support are in critical condition—Judy’s Book, Backfence, InsiderPages—, unable to gain sufficient traction within local communities or...

Tags: Search Advertising, Metrics, ROI, Google Software Applications, ecommerce, Amateur Content, Venture Capital, VC, Google, Yellow Pages, Search, Local

Blog posts 2007-02-23

News to know: Cisco sues Apple; Firefox 3 features; Google Earth 4 images

Notable headlines:The iPhone saga just wont end. And Apple isnt sounding all that diplomatic.Heres the recap see Techmeme discussion:Cisco Sues Apple for Trademark Infringement. Cisco update. Apple response:"We think Ciscos trademark suit is silly...We believe their trademark registration is tenuous at best," said Natalie Kerris, an Apple spokeswoman."There are already...

Tags: General, Apple Computer Inc., Cisco Systems Inc., Apple iPhone

Blog posts 2007-01-11

Hyperlocal content: Local news or community gossip?

Hyperlocal content: Local news or community gossip?As the say, "talk is cheap" - why not start with local conversations?If revenue, much less profit, remains elusive in local online efforts like Backfence.com, let's not give up on the idea of connecting people online based on local geography.At E-Democracy.Org, we've been hosting...

Tags: Hyperlocal

Discussion threads 2007-01-09

Google: $31 billion local dilemma

Google: $31 billion local dilemmaDiscoverOurTown.com is working the local marketEvery article I read relates a story about how JudysBook CEO Andy Sack and BackFence's X-CEO Susan DeFife are struggling to make sales to local advertisers.Now a story about Google is having trouble signing-up local merchants….News Flash – Extra Extra Read...

Tags: INTERNET, Sales strategy, TrueLocal, Mini Cities, Mini, Google Inc., local merchant

Discussion threads 2007-01-09

Google: $31 billion local dilemma

I heard Google make its case for Local at the Kelsey conference last month. In “Google: $31 billion local winner?” I analyze Google’s local positioning and underscore that “to date, Google has not succeeded in gaining critical mass among local merchants.” Why not? Google claims to make “targeted, measurable advertising”...

Tags: SMB/SME, Google Inc., Google&rsquo, s, advertisement

Blog posts 2007-01-09