baby boomer

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'Me 2.0' shares personal branding tips for millennials, baby boomers alike

'Me 2.0' shares personal branding tips for millennials, baby boomers alike"The 40- and 50-somethings again need to step up their skills"Sorry...I'm a 50 something, for a little while longer anyway, and I'm completely not interested in social networking.RE: 'Me 2.0' shares personal branding tips for millennials, baby boomers alikeI agree...

Tags: personal branding, baby boomer, branding, social networking, Facebook

Discussion threads 2009-04-02

'Me 2.0' shares personal branding tips for millennials, baby boomers alike

The new book Me 2.0 by Dan Schawbel serves a real need for two sets of audiences. It will help readers transform their use of social media from purely personal purposes into career building tools. by Jennifer Leggio

Tags: Baby Boomer, Professional Development, Branding, Productivity, Career, Marketing, Jennifer Leggio

Blog posts 2009-04-02

Move over Generations X and Y - Grandma's on MySpace

Don't be surprised if Grandma sends you a Facebook gift for Christmas this year instead of a package of socks. The NPD Group, a market research firm, reported yesterday that its "Entertainment Trends in America" report shows that in the U.S., 41 percent of baby boomer...

Tags: NPD Group Inc., Baby Boomer, Entertainment, MySpace, Social Networking, Advertising & Promotion, Online Communications, Marketing, Jennifer Leggio

Blog posts 2008-09-10

Millennials: Will they really reinvent IT?

Millennials: Will they really reinvent IT?Or are they brand name obsessed IT lazy mouse wielding monkeys?A fancy IDE is NO SUBSTITUTE for a talented programmer.Open Sourcers are changing the world, it all depends on how many choose to stay lazy and dumbed down, hanging on every press release from the...

Tags: Strategy, Branding, Open Sourcer, baby boomer, information technology, Millennials

Discussion threads 2008-06-17

Manage Work Forces During the Labor Shortage

Recent studies warn that the U.S. economy might soon experience widespread job vacancies that can't be filled due to a shortfall of workers. Do these arguments have merit, and if so, what are the implications for HR managers? The demographic phenomenon behind these predictions is the "Baby bust" cohort, the...

Tags: Baby Boomer, Cohort, Baby, Recruitment & Selection, Human Resources, Workforce Management

White papers 2007-12-01

Reach Aging Baby Boomers Online ... The Right Way

Baby boomers - that oversized post-World War II generation identified with free love and rock and roll - are rolling into their 60s and heading toward old age. Boomers are bringing to their online experience, however, a growing list of ailments and physical limitations that affect how - and how...

Tags: Baby Boomer, MINDSHARE INTERACTIVE CAMPAIGNS, Boomers, Mice, Channel Management, E-mail, Hardware, Peripherals, Marketing, Online Communications

White papers 2006-10-01

Additional Resources

Gen X/GenY/Enterprise 2.0: are the naysayers right?

Boy , the silence is deafening on this one.Then I'll start. This study just confirms what many of us have suspected. You don't need to understand technology to use social technologies; just using them doesn't mean you're using them effectively; and just because you use them doesn't mean...

Tags: Generation Y, Generation X

Discussion threads 2009-09-14

The Healthy Boomer Guide For Men & Women Over 40 1.1 (Windows)

This free 61 page e-book offers lots of tips on staying healthy over 40. Chapters include The Boomers Exercise Regimen, The Baby Boomers Diet, and Can You Avoid Aging?. This is a great starting point for those interested in simple steps you can take right now, for better health today...

Tags: Women, Red Pepper Publishing, Gender And Diversity, E-books, Microsoft Windows, Vertical Industries, Benefits, Healthcare, Human Resources, Personal Technology, Operating Systems, Software

Software downloads 2009-09-08

Why health care is not in the Constitution

Neither are food, clothing, and shelterThey're nowhere to be found in the constitution, yet are more important than healthcare. Without those 3 things you'll die real fast so you won't need healthcare. Those needs DID exist when the Constitution was written. There is no federal law making any...

Tags: Vertical industries, Benefits, HEALTHCARE, Obama, health care, Constitution

Discussion threads 2009-08-31

Kodak to end production of Kodachrome

It's the end of an era. Kodak has just announced that its killing off its Kodachrome color film brand this year after 74 years. The cause? Stiff competition from digital cameras. Just not enough people are using film these days to keep products like Kodachrome profitable to produce. Kodak seen...

Tags: Eastman Kodak Co., Kodachrome, Digital Cameras, Digital Photography, Branding, Consumer Electronics, Personal Technology, Marketing, Rachel King

Blog posts 2009-06-22

The Health & Wellness Industry--How Internet Marketers Can Cash In 1.0 (Windows)

39 pgs of golden nuggets designed to guide you into cashing into this million-dollar niche. Table of Contents: Chapter 1: Who Are The Baby Boomers; Chapter 2: What are the Baby Boomer Trends; Chapter 3: Where are the Boomers Spending Their Money; Chapter 4: Health and Wellness in the Network...

Tags: Network, Industry, Health Care, Microsoft Windows, NormsLink, Vertical Industries, Benefits, Healthcare, Internet, Human Resources

Software downloads 2009-06-09

A tragic tale of cyber crime: This could be your mom

Security firm McAfee showed me a documentary it had commissioned as part of an educational program teaching people about scams that owe more to social engineering than to technology such as stealing passwords. The documentary was made by director Seth Gordon and it tells the story of...

Tags: Mom, Credit Card, E-mail, Sales Channel, Financial Services, Mortgages, Online Communications, Sales, Finance, Capital Structures, Tom Foremski

Blog posts 2009-05-18

As economy plummets, cable, satellite TV bills are on the rise

As economy plummets, cable, satellite TV bills are on the riseThe Internet is the future of mediaWe dropped cable 6 months ago. We found a local ISP and got 12M down, 2M up for $50 a month and kicked $110 a month of Time Warner out the door. A decent...

Tags: Network technology, Satellite TV, TVs, TV & Home Theater, cable, TV, satellite, satellite television

Discussion threads 2009-04-21

Tech that Gen Y will sweep away

Tech that Gen Y will sweep awayYou are half rightI'm Gen Y, and I agree. Most of us are lazy and think we know a LOT more than we really do. But it's because we were corrupted by the baby boomers into a huge sense of entitlement...

Tags: Generation Y

Discussion threads 2009-03-27

Enterprise 2.0: innovation is the name of the game

I'm at the Microsoft FastForward conference in Las Vegas, and seeing and hearing quite a bit about the growing movement to open up enterprises and drive greater innovation with Enterprise 2.0.  Here are some observations: There's what I call it the LIFT phenomenon -- Linked In, Facebook,...

Tags: Game, Innovation, Network, Social Media, Enterprise 2.0, Social Networking, Online Communications, Marketing, Advertising & Promotion, Joe McKendrick

Blog posts 2009-02-10

Are IT workers sabotaging the office to get ahead?

White collar employees across the nation are trying every and any way possible to get ahead in the office hierarchy -- including trying to sabotage office productivity so they can come to the "rescue" and gain favor and attention. Let's take "Jake." Jake...

Tags: Job, Employee, Jake, Munchausen, Recruitment & Selection, Human Resources, Workforce Management, Andrew Nusca

Blog posts 2009-01-16

Papermaster countersues; IBM to put up $3M

Papermaster countersues; IBM to put up $3MCopied text from two images to make it readable for screen readersBeginning of Image 1 to Text:73. The noncompetition Agreement is also unreasonably broad in that it purports to impose an unreasonably lengthly time limitation. In the world of technology, any trade secrets that...

Tags: Asset management, Papermaster, IBM Corp.

Discussion threads 2008-11-14

Incredible Shrinking Medical Devices: Flash-Based Mixed-Signal and Low-Power FPGAs Address Portability and Miniaturization Trends

Increasing healthcare costs, the prevalence of chronic diseases, an aging "Baby boomer" community, and large emerging markets in countries such as China, India, and Brazil, are creating tremendous demand for affordable, robust, and reliable medical devices to improve the treatment and care of millions of patients worldwide, and to cure...

Tags: Medical Device, Healthcare

White papers 2008-10-01

Should our President be computer literate?

Normally I don't like to talk about my political and socio-economic opinions, particularly because as a matter of experience once people discover my true leanings, they sometimes find my completely unrelated opinions on technology, food, or whatever it else we have in common to be less...

Tags: President, Computer, McCain, Palin, Productivity, E-mail, Internet, Government, Online Communications, Jason Perlow

Blog posts 2008-09-29

IBM: The mainframe is back

IBM: The mainframe is backMainframe decision makers...As long as IT departments are headed by baby boomers who are in bed with IBM, the z series will continue to exist and propogate. There are a number of old systems (re: COBOL) that still meet the business needs, and will continue...

Tags: Mainframes, Servers, mainframe, IBM Corp.

Discussion threads 2008-08-18