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Showroom Management Solution Boosts Sales of Dealer Financing by 25 Percent: Avida designs and implements business software applications, Web applications, and IT solutions that help businesses remain agile in an increasingly competitive global marketplace. When the company was approached to create a comprehensive showroom management system for the automobile industry, Avida introduced a software-plus-services approach. Using software-plus-services makes it possible for...; Tags: Solution, Business Software, Financing, Avida, Sales Strategy, Sales Force Management, Enterprise Software, Sales, Software; Case studies 2009-02-01

The economics of online advertising affects online software publishers: There are many startups that hope to support themselves and their services through online advertising, through clicks and pageviews, in the same way as media companies. About three years ago, when Jeff Nolan was working as a venture capitalist at the enterprise software giant SAP, he told me that...; Tags: Software, Media Company, Software Company, Online Advertising, Advertising & Promotion, Tools & Techniques, Marketing, Management, Tom Foremski; Blog posts 2008-09-09

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