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		<title><![CDATA[Auditude could transform entertainment - but it won't]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11155-0.html?forumID=1&threadID=53823&messageID=1018254&start=0]]></link>
		<description><![CDATA[Auditude could transform entertainment - but it won'tA huge vote for theftThis is like Bonnie and Clyde renting out advertising space on the door panels of their getaway car.Uh, no.It's about subverting infringement into a business model that pays the content producers.]]></description>
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		<pubDate>Mon, 03 Nov 2008 08:49:00 -0800</pubDate>
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		<title><![CDATA[MySpace, MTV cast lot with Auditude: Who will follow?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=53810&messageID=1018220&start=0]]></link>
		<description><![CDATA[MySpace, MTV cast lot with Auditude: Who will follow?Troubling...While it somewhat promising to perhaps keep websites free from big media suits against them for user's upload content, it troubles me. Not the fact that MySpace and MTV are using it, but who else will use it in the future? AT&T...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 03 Nov 2008 08:06:00 -0800</pubDate>
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		<title><![CDATA[Auditude could transform entertainment - but it won't]]></title>
		<link><![CDATA[http://government.zdnet.com/?p=4160]]></link>
		<description><![CDATA[Auditude's deal with MTV and MySpace PR is a huge vote of confidence in a business model that transforms today's copyright morass into a win-win-win for all involved.    Auditude looks at this huge world of illegal filesharing and sees an untapped resource, just like grid computing sees...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 03 Nov 2008 07:43:17 -0800</pubDate>
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		<title><![CDATA[MySpace, MTV cast lot with Auditude: Who will follow?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=10664]]></link>
		<description><![CDATA[MySpace and MTV have teamed with Auditude, an online advertising technology startup, to insert ads in pirated content. The goal: Allow content owners to profit from clips uploaded and distributed without permission.    While the deal statement has raised quite a ruckus on Techmeme and most of the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 03 Nov 2008 03:27:37 -0800</pubDate>
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