auditude

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Auditude could transform entertainment - but it won't

Auditude could transform entertainment - but it won'tA huge vote for theftThis is like Bonnie and Clyde renting out advertising space on the door panels of their getaway car.Uh, no.It's about subverting infringement into a business model that pays the content producers.

Tags: Advertising & Promotion, Auditude, entertainment

Discussion threads 2008-11-03

MySpace, MTV cast lot with Auditude: Who will follow?

MySpace, MTV cast lot with Auditude: Who will follow?Troubling...While it somewhat promising to perhaps keep websites free from big media suits against them for user's upload content, it troubles me. Not the fact that MySpace and MTV are using it, but who else will use it in the future? AT&T...

Tags: Advertising & Promotion, MySpace, MTV, Auditude, movie

Discussion threads 2008-11-03

Auditude could transform entertainment - but it won't

Auditude's deal with MTV and MySpace PR is a huge vote of confidence in a business model that transforms today's copyright morass into a win-win-win for all involved. Auditude looks at this huge world of illegal filesharing and sees an untapped resource, just like grid computing sees...

Tags: Distribution, Entertainment, Auditude, Advertising & Promotion, Sales Strategy, Public Relations, Strategy, Marketing, Sales, Corporate Communications, Management, Richard Koman

Blog posts 2008-11-03

MySpace, MTV cast lot with Auditude: Who will follow?

MySpace and MTV have teamed with Auditude, an online advertising technology startup, to insert ads in pirated content. The goal: Allow content owners to profit from clips uploaded and distributed without permission. While the deal statement has raised quite a ruckus on Techmeme and most of the...

Tags: Advertisement, Owner, MySpace, MTV, Auditude, Larry Dignan

Blog posts 2008-11-03

Additional Resources

YouTube: Does your video ID system really work?

It's been a little more than a year since YouTube announced the launch of its system to identify videos uploaded to its site that contained, without authorization, copyrighted content from television program and movie producers. And it won't be until next year that the $1 billion suit filed by Viacom...

Tags: YouTube Inc., Video, Viacom Inc., Corporate Communications, Marketing, Tom Steinert-Threlkeld

Blog posts 2008-11-06

News to know: E-voting security; Salesforce.com; NetSuite; SAP; Microsoft

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily: Jason Perlow: Linux: The Joe Sixpack Strategy Mary Jo Foley: Microsoft Big Brains: Brad Lovering Microsoft confirms MinWin is in Windows 7, after all...

Tags: Salesforce.com Inc., Security, Facebook, Larry Dignan, NetSuite Inc., SAP AG, Apple Inc., Microsoft Corp., E-voting, Sales Force Management, Data Centers, Government, Sales, Storage, Hardware, Data Management

Blog posts 2008-11-04

News to know: Black market zero days; Microsoft security; BlackBerry Bold; SAP

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily: Dancho Danchev: Black market for zero day vulnerabilities still thriving Spammers targeting Bebo, generate thousands of bogus accounts Larry Dignan: Microsoft: Third party apps...

Tags: Security, Facebook, Larry Dignan, Information Technology, Dana Blankenhorn, SAP AG, RIM BlackBerry, Microsoft Corp., BlackBerry Bold, Microsoft Windows, Smart Phones, Cloud Computing, Linux, Operating Systems, Handhelds, Software, Consumer Electronics, Personal Technology, Hardware

Blog posts 2008-11-03