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- Peerless Network Selects NeuStar as Preferred Vendor for Number Porting Services
- Peerless Network LLC is a provider of services that simplify interconnecting voice and data traffic across disparate networks. The company had an intense focus on simplifying the interconnection process for their customers. Further, they had ambitious plans to expand the market presence threefold by the end of 2009. Peerless Network...
- Tags: Network, NeuStar Inc., Aspectus, Peerless Network LLC, Networking
- Case studies 2009-01-06
- TPT: Hooking Into International Stories to Break Into Top Tier Media
- As an ETRM vendor, Triple Point was operating in a crowded market. As a provider of integrated commodity trading solutions that were able to rise to the challenges of biofuels, carbon markets and the changing demands for agricultural commodities, Triple Point was way ahead of the competition. The PR goal...
- Tags: Commodity, Media, Aspectus, Public Relations, Advertising & Promotion, Marketing, Corporate Communications
- Case studies 2008-11-13
- RLtec: Encouraging Investment by Overcoming Green Fatigue
- Cleantech company, RLtec, wanted to launch its dynamic demand technology, and had to introduce a complicated technology and explain complex ideas to a non-expert audience to support its ongoing negotiations with potential partners, clients and investors. Aspectus used its strong media contacts and copywriting skills to start the campaign with...
- Tags: Media, Investment, Audience, Aspectus, Advertising & Promotion, Marketing
- Case studies 2008-10-24
- Temperus: Launching New Technology From Media Entrepreneur
- Monitoring employee activity is always a sensitive issue, and one that had already polarised the media following stories of several high-profile companies blocking access to social networking sites on the corporate network. Temperus was looking for a PR campaign that would present it as the acceptable face of monitoring tools,...
- Tags: Media, Monitoring, Aspectus, Monitoring Employee Activity, Advertising & Promotion, Marketing
- Case studies 2008-10-24
- Entuity: Establishing a Reputation for Network Management Excellence
- As Entuity sells solely through channel partners in the UK it also had difficulty securing customer case studies. With the UK media's emphasis on the end user, the key PR challenge was to grab the attention of the key UK reporters writing on the network management space, and come up...
- Tags: Network, U.K., Entuity Inc., Network Management, Aspectus, Networking, Public Relations, Network Administration, Marketing, Corporate Communications
- Case studies 2008-07-23
- DeviceLock: Standing Out in a Competitive Marketplace
- As protecting information assets become a major priority for private and public sector organisations the endpoint security market is getting increasingly crowded. The company needed to distinguish the DeviceLock software from the crowd, and work with their European partners to make sure messages were consistent in all countries. But they...
- Tags: Public Sector, U.K., Aspectus, Security
- Case studies 2008-07-23
- Fidessa LatentZero: From Our Smallest Client to Our Biggest
- Fidessa LatentZero sits at the heart of the complex world of asset management. In years that Aspectus and Fidessa LatentZero have been working together, the company has seen dramatic changes: from start up, to Britain's fastest growing software company and, most recently, subject of an £63 million buy out. However,...
- Tags: Aspectus, Fidessa LatentZero, Public Relations, Asset Management, Marketing Research, Marketing, Corporate Communications, Operational Planning, Business Operations
- Case studies 2008-05-08
- BT's Business Continuity, Security and Governance Practice - Beating Targets to Raise Client
- BT has provided IT security services to the highest levels of government and leading financial companies for many years. Its highly qualified experts offer a comprehensive range of consultancy, BT may have had a hugely impressive track record among those in the know. But no-one was talking about it -...
- Tags: British Telecommunications, Business Continuity, Aspectus, It Services, Security
- Case studies 2008-02-28
- The Structure Group: Turning Industry Expectations Around
- The Structure Group is a specialist management consultancy that works with companies in its specialist fields to put in place the necessary processes and technology to improve the way they do business. To continue delivering exemplary results to its clients, The Structure Group had to employ exemplary people. Most new...
- Tags: Aspectus, Business Operations, Client, Consulting, Corporate Communications, It Operations, Marketing, Outsourcing, Outsourcing & Subcontracting, Public Relations, Structure Group
- Case studies 2008-02-28
- KWI: Turning an Unknown Name Into a World-Leading Brand
- KWI is one of the world's leading providers of ETRM - Energy Trading and Risk Management systems, with customers spanning the biggest names in the energy industry. Risk management is a complex issue in the energy market, but has important ramifications for senior management and shareholders alike. However, ETRM was...
- Tags: Risk Management, Aspectus, KWI, Financial Planning, Strategy, Financial Services, Security, Finance, Management
- Case studies 2008-02-28
- Citigroup: Expanding Brand Recognition Across Europe
- Citigroup's Global Transactions Services is a world-leading provider of corporate cards but, as a relatively new entrant in to the market, had a limited profile in the UK and mainland Europe. It needed a PR campaign that would effectively introduce a new product against a market-leading, household-name brand, without appearing...
- Tags: Brand, Brand Recognition, Europe, U.K., Citigroup Inc., Aspectus, Public Relations, Branding, Marketing, Corporate Communications
- Case studies 2008-02-28
- Skillsarena: Taking Advantage of Current Events to Promote Technology
- Skillsarena is a small company with a massive market opportunity. The recruitment process can be both lengthy and costly, so getting it right first time round is absolutely essential. Although Skillsarena had fully embraced new technology to create a service that provided numerous benefits over other traditional players, it had...
- Tags: Recruitment, Aspectus, Skillsarena, Channel Management, Product Marketing, Marketing
- Case studies 2008-02-28
- Iqua: Communicating Design and Technology With Style
- Iqua combines the best of Finnish mobile technology and Scandinavian design credentials in its series of Bluetooth mobile accessories. Iqua wanted to launch its products in the UK, with two distinct markets in mind: design-conscious consumers, and resellers and distributors. However, the mobile market in the UK is a crowded...
- Tags: Mobile, Aspectus, Iqua, Advertising & Promotion, Marketing
- Case studies 2008-02-28
- Maconomy: Demonstrating Expertise Across a Breadth of Industry Segments
- Maconomy had achieved considerable success among its target market in the PR and advertising space, with big-name clients already on board. But it was in the IT, engineering and management consulting arena that it needed to raise brand awareness. The challenge for Aspectus was two-fold: demonstrate Maconomy's understanding of the...
- Tags: Aspectus, Brand, Branding, Business Operations, Consulting, Corporate Communications, It Operations, Management, Marketing, Outsourcing, Outsourcing & Subcontracting, Public Relations, Strategy
- Case studies 2008-02-27
- SecurEnvoy: Creating Maximum PR Impact With Minimal Budget
- SecurEnvoy offers secure remote access, email and Microsoft Windows password management, all through the humble hand-set and SMS messaging. SecurEnvoy may have started a trend, but before long, the rest of the industry had caught on. As token-free, two-factor authentication has become better understood, SecurEnvoy has faced a growing number...
- Tags: Security, Aspectus, SecurEnvoy, Public Relations, Sales Strategy, Marketing, Corporate Communications, Sales
- Case studies 2008-02-27
- Famatech: Establishing Credibility for a Russian Brand in the UK Market
- Radmin was very well established in its native Russia, but there was little awareness of it across Europe and, as all sales were generated through its website, the company had no presence at all in the UK outside its PR activity. The company needed to work with their partner agencies...
- Tags: U.K., Aspectus, Public Relations, Sales Strategy, Web Site Development, Web Technology, Sales Force Management, Marketing, Corporate Communications, Sales, Internet
- Case studies 2008-02-27
- BT Consulting and Systems Integration: Creating Positive News From Government IT
- BT had signed a major partnership agreement with the City of Edinburgh Council to develop a completely new way of managing and delivering public services. At a time when government IT projects were two a penny, and the only ones gaining media attention were the notorious failures, the challenge was...
- Tags: Information Technology, British Telecommunications, Systems Integration, Aspectus, Government, Vertical Industries, Strategy, Enterprise Software, Software, Management
- Case studies 2008-02-27
- Investit - Gaining an Edge With Intelligent Insight
- Despite the unique nature of service suite, Investit operated in a rather crowded marketplace, with vendors, analysts and big, non-specialist firms all hoping to gain a slice of the consultancy pie. The challenge for Aspectus was to demonstrate the depth and breadth of Investit's services, and how these differed from...
- Tags: Aspectus, Public Relations, Advertising & Promotion, Marketing, Corporate Communications
- Case studies 2008-02-27
- Utilyx: Replacing Failing Agencies to Create Success
- Utilyx knows all about the energy business, and how organisations can manage their energy price risk. The challenge for its PR was to explain a complex issue to a whole new audience - and demonstrate the value that PR itself can add. Utilyx may have had a strong track record...
- Tags: Agency, Aspectus, Utilyx, Public Relations, Marketing, Corporate Communications
- Case studies 2008-02-27
- The Energy Crops Company - Changing Minds About Renewable Energy
- Energy Crops Company delivers complete wood pellet-fired heating systems to organisations throughout the UK, helping them to reduce net carbon emissions. The Energy Crops Company's business was the major PR challenge. Yes, everyone was talking about renewable energy, but no-one had heard of biomass. Compared to the glamour and gadgetry...
- Tags: Renewable Energy, Aspectus, Telecom & Utilities, Public Relations, Government, Marketing, Corporate Communications
- Case studies 2008-02-27
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