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- Direct Communication With Consumers With a Smart Web Marketing System
- Asahi Breweries, Ltd., is one of Japan's leading beer makes. The challenge was to establish and maintain direct communications with consumers by utilizing the analysis of questionnaire results and visitors' clickstreams and enhance Web content, create marketing campaigns, and establish brand image strategies based on information gathered from customer segmentation...
- Tags: Web, Asahi Breweries Ltd., Fujitsu Ltd., Pricing, Business Intelligence, Tools & Techniques, Channel Management, Branding, Marketing Research, Databases, Enterprise Software, Marketing, Software, Data Management, Management
- Case studies
Additional Resources
- I can take costly energy, rice shortages, pricier platinum, but not my beer!!!!
- I can take costly energy, rice shortages, pricier platinum, but not my beer!!!!why........ not the beer, its the end of the worldits the end of the society as we know it man ....ill died from dehydration's.....WHY WHY WHY well i could turn toward red wine or...
- Tags: American Ale, hop, American beer
- Discussion threads 2008-05-07
- Fastest-growing Japanese sites in January 2008
- Property Dec-2007 Jan-2008 % Change Total Audience 54,348 54,544 0 J-CAST.COM 1,470 2,678 82 SPONICHI.CO.JP 2,340 3,870 65 JIJI.COM 2,741 3,497 28 FRESHEYE.COM 3,068 3,810 24 YOMIURI.CO.JP 4,561 5,490 20 Mizuho 2,496 2,987...
- Tags: ComScore Networks Inc., NB
- Blog posts 2008-03-11
- Damn I'm glad I don't live in the UK
- Damn I'm glad I don't live in the UKYou can't have it both waysDo ZDNet's bloggers bother to read what they write? How can you say you favor prosecuting downloaders but not the government knowing what's in an ISP's pipe? Follow the logic here: If downloaders can be prosecuted, that...
- Tags: Internet service providers (ISPs), Microsoft Corp., Internet Service Provider, government, accomplice
- Discussion threads 2008-02-12
- Beverage Distributor Streamlines Computing With Terminal Services Technology
- Lion Nathan produces some of the best-known beverages in Australia and New Zealand, such as Tooheys, XXXX, Hahn, James Squire, Heineken, and Bacardi. The company's remote locations include large breweries and small distribution sites. To improve data flows and enhance the performance of software applications that employees access remotely, the...
- Tags: Microsoft Windows Server, Beverage, Computing, Lion Nathan, Telecommuting, Microsoft Windows Server 2008, Terminal Services, Microsoft Windows, Food & Beverage, Human Resources, Workforce Management, Operating Systems, Software, Manufacturing
- Case studies 2008-02-01
- Russia's Baltika Breweries Links Its ERP Databases Using SQL Server 2008 Replication
- Baltika Breweries, the largest producer of beer in Russia, has about 12,000 employees and 11 breweries. Its popular brands have been the market leader in Russia for more than a decade and are exported to 46 countries. The company coordinates Enterprise Resource Planning ERP across its operations using an ERP...
- Tags: Microsoft SQL Server 2008, Russia, Microsoft SQL Server, ERP, Microsoft Corp., Replication, Brewery, Baltika, Enterprise Resource Planning (ERP), Enterprise Software, Databases, Software, Data Management
- Case studies 2008-02-01
- When did terrorism become a green tech issue? Just now...
- Seems there are more than just environmental issues with building new nuclear plants. There are questions about the ability to protect them from terrorist attacks. For the record, there's been no known terrorist incident at any nuclear plant anywhere in the world...so far. Events at Three Mile Island...
- Tags: Green Technology, Terrorism, Plant, Homeland Security, Corporate Insurance, Business Security, Government, Business Operations, Harry Fuller
- Blog posts 2008-01-15
- Motorola Picking System Streamlines Kirin Brewery Supply Chain
- In a food and beverage industry that demands a high-level of product freshness, Kirin has to enhance their receiving, picking and shipping capabilities in their breweries and distribution centres in order to remain competitive. Additionally, the newly-implemented system has to be compatible with their current system and be ready for...
- Tags: Brewery, Motorola Inc., Supply Chain, Food & Beverage, Business Operations, Manufacturing
- Case studies 2007-12-19
- NetSuite SuiteBundler: Most important software of last ten years?
- Along the road to an expected IPO this year, NetSuite CEO Zach Nelson announced SuiteBundler, a new set of capabilities for building and customizing applications with the company's software-as-a-service SaaS platform. The major innovation is that customizations and configurations created in one NetSuite account can be reused in another account...
- Tags: Innovation, Salesforce.com Inc., Application, NetSuite Inc., Zach Nelson, SAP AG, NetSuite SuiteBundler, Software As A Service (SaaS), Tools & Techniques, Sales Force Management, Enterprise Software, Emerging Technologies, Management, Sales, Software, Dan Farber
- Blog posts 2007-10-23
- SAP's challenge to NetSuite, Workday and salesforce.com
- This week SAP finally introduced its on demand Business ByDesign suite, aimed at the mid-market (companies with 100 to 500 employees) and starting at $149 per per month per user but with a $54 a month option for a set of five users with limited usage of the software. ...
- Tags: Strategy, Salesforce.com Inc., NetSuite Inc., Customer, SAP AG, ERP, Workday, Business ByDesign, Enterprise Resource Planning (ERP), Sales Force Management, Enterprise Software, Software, Sales, Dan Farber
- Blog posts 2007-09-20
- Is someone not doing their homework at the Bill and Melinda Gates Foundation?
- Is someone not doing their homework at the Bill and Melinda Gates Foundation?helping but..If this is true they don't deserve public respect.We should expect more ..from reporters. Have they lost their minds trying to tie all of this to tobacco? At least the Gates foundation doesn't invest in...
- Tags: Microsoft Windows Vista (Longhorn), Food & Beverage, PRODUCTIVITY, President Chain-Store Corp., Philanthropist, Melinda Gates Foundation, Microsoft Windows Vista
- Discussion threads 2007-02-09
- Heineken Upgrades With Foundry to Keep Profits Flowing
- The Heineken Group is one of the world's largest and most advanced brewers. Reliability was Heineken's number one priority when the company redesigned its network infrastructure. Heineken's existing infrastructure consisted of a shared Layer 2 Ethernet network, whose architecture and 10 Mb Ethernet hardware provided insufficient fault isolation. A problem...
- Tags: Foundry Networks Inc., Heineken Group, Ethernet, Networking
- Case studies 2006-01-01
- Multiple OSes give car Windows a break
- Multiple OSes give car Windows a breakIs somebody smoking crack here?[Microsoft is also working with the Japanese non-profit group T-Engine Forum, which comprises 250 companies, to develop a multi-OS operating system that uses Tron and Windows CE.]multi-OS operating system .... that's rally a heck of an OS
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