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Apple's secret society

It's well known that Apple is one of the most secretive companies in silicon valley, if not the world but at what point does that secrecy adversly affect products, or worse, become illegal? Like most technology companies Apple requires all employees and contractors to sign strict non-disclosure...

Tags: Steve Jobs, Apple Inc., Apple PR, Public Relations, Vertical Industries, Benefits, Healthcare, Marketing, Corporate Communications, Human Resources, Jason D. O'Grady

Blog posts 2009-06-23

Lyons: CNBC "played and punked" by Apple spin machine

Lyons: CNBC "played and punked" by Apple spin machineIt is good to see...It is good to see that there are at least some people in the media that are not blinded by Apple's PR. I am so sick of all the sucking up to Apple from the media. I...

Tags: Public relations, Advertising & Promotion, Apple Inc., media, SCO Group Inc., CNBC

Discussion threads 2009-01-15

NY Times and USA Today weigh in on iPhone 3G

Last night I reported that Walt Mossberg has posted his review of the iPhone 3G. Following in his footsteps are Apple's other preferred journos David Pogue from the New York Times ("For iPhone, the ‘New’ Is Relative") and Edward C. Baig from USA Today ("Apple's new iPhone 3G: Still not...

Tags: Apple iPhone, 3G, Apple Inc., Apple PR, Cellular Phones, Consumer Electronics, David Pogue, jason D. O'Grady, New York Times Co., Personal Technology, USA Today, Wireless

Blog posts 2008-07-09

Today's gonna be a rough day for Apple's PR department

Today's gonna be a rough day for Apple's PR departmentBitter much?Well I hope Apple's continued success does not anger you..... because despite your initial tale regarding dear ole dad (and why is this an issue again?) and your bitterness because of something I still can't understand as an issue for...

Tags: PRODUCTIVITY, Apple Inc., Apple PR, public relations

Discussion threads 2007-10-01

Additional Resources

Apple Store fails the Nordstrom test

Yet another Apple horror storyOnce again, an Apple horror story, trouble straight out of the box (forget "it just works").Most of the Apple afficionados I know have such horror stories. There's a massive one right now with the new iMacs. On the other hand, I know very little such stories...

Tags: Desktops, UNIX, Apple Inc., Apple Store, Nordstrom Inc.

Discussion threads 2009-11-27

Apple seeks injunction to end Psystar Mac clones ... oh, and $2.1m

Let's cheer the death of competition!!!Competition is good... as long as it doesn't hurt Apple. Cue the double standards...Apple, congrats for winning in the legal court. Maybe you can take that $2.1M (that you won't get) and add it to your PR budget to repair the damage you've done in...

Tags: Apple Inc., Psystar, gizmo

Discussion threads 2009-11-25

Is Apple being too precious about the App Store?

If by precious you mean fascistthen yes they are...great...Get ready for the Jobs cultist starting another holywar because you "tarnished" their cyber-religion.Precious.The marketplace is what it is because of ownership. Apple owns the store they built and has the identical right that Disney or The Atlantic or Toyota does to...

Tags: Public relations, Microsoft Windows NT, Balmer, Microsoft Corp., Apple Inc.

Discussion threads 2009-11-23

B&W Zeppelin Mini Speakers for iPod

Back in 2007, Bowers & Wilkins brought out the uniquely styled Zeppelin iPod speaker, which we described in our review as being every bit as sophisticated as Apple's iconic player, with detailed sound that largely lived up to B&W's high-end reputation. That Zeppelin remains on the market, but now it's...

Tags: Digital music, Digital media, Zeppelin Mini, Apple iPod, B&W, Apple iPhone, speaker

Product reviews 2009-11-13

Sony to charge $24.95 for Bravia owners to rent "Chance of Meatballs" before DVD release

Meteor, please!I'm still hoping for an early arrival of the meteor that will finally make dinosaurs like Sony extinct! ;)These companies just don't get it. And I doubt they ever will.Sony when will you learnNo wonder Sony is bleeding money, they live in a fantasy world where they think...

Tags: LIKE IT, DVD, Sony Corp., Bravia owner, Bravia

Discussion threads 2009-11-10

Xobni expands to include enterprise but where are Web, Mobile and even Mac versions

Search tools more than important!!!Good that mostly everbody knows that in business life nothing works without e-mail and even that important is a reliable and fast search tool for Outlook! One of those is Lookeen It has so many features which lighten your work that is amazing. It works with...

Tags: Groupware, Microsoft Office, Mail.app, Entourage, Web, Xobni, Microsoft Outlook, Apple Macintosh, mobile

Discussion threads 2009-11-04

Can Palm and WebOS make it through 2010?

Belgian customer lostIn January this year, I planned on becoming a palm pr? user asap, as I was truly enthusiastic about the device.I have waited for the device to become available in Belgium ... and waited ... and waited...So my conclusion: Palm doesn't want me as a customer.That's why I...

Tags: WinMo, Palm Inc., WebOS

Discussion threads 2009-10-28

Microsoft starts selling PC hardware, third-party software via its online store

Wow, 90 days of technical support.Because nothing ever goes wrong with a computer after 90 days!Seriously, Microsoft. Get a better service plan.RE: Microsoft starts selling PC hardware, third-party software via its online storeThey have to be kidding. So who do you go to if something goes wrong with...

Tags: PC, online store, software, Microsoft Corp., hardware

Discussion threads 2009-10-22

Windows 95 wiped out last PC competition

Installed only on IBMAt least, isn't that what wiped out OS/2?OS/2 was a great OS, but everyone heard about Windows through marketing and away the lemmings go. The interesting twist is that Apple's limited hardware base is still getting them more customers. Apple is starting to show up as...

Tags: Operating systems, Microsoft Windows 7, UNIX, Microsoft Windows 95, PC, operating system, IBM Corp., Microsoft Windows, IBM OS/2, Linux

Discussion threads 2009-10-21

News to know: Nook; Yahoo; Sun; Net Neutrality; Apple; Windows 7

Here are today's notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET's around-the-Web tech coverage. Ed Burnette: Meet Nook: Barnes and Noble's sexy new book reader Matthew Miller: B&N Nook ebook reader revolutionizes...

Tags: Larry Dignan, Sun Microsystems Inc., Yahoo! Inc., Apple MacBook, Apple iMac, Apple Inc., Net Neutrality, Sam Diaz, Microsoft Windows 7, E-books, Microsoft Windows, Desktops, Notebooks, Personal Technology, Operating Systems, Software, Hardware, Notebooks & Tablets

Blog posts 2009-10-21

Apple deletes the US Chamber

Is this man the only climate ally left for the US Chamber? Back in May I wrote about how the US Chamber was losing friends fast with its 'head in sand' position on climate change. Since then things have seriously  started...

Tags: Greenpeace, Apple Inc., Climate Change, Chamber, Bruce, James Farrar

Blog posts 2009-10-07

Apple leaves Chamber of Commerce in green dispute

Cap and TAX dramatically increases green house gassesGood for the chamber of commerce to have their eyes open. All this energy tax legislation does is move energy consuming manufacturing off shore to countries where the production of that energy is dramatically more pollution producing. Apple needs to pull it's head...

Tags: Apple Inc., Obama, manufacturing

Discussion threads 2009-10-06

News to know: FTC, Psystar, Vonage, Apple-Palm, Oracle

Here are today's notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET's around-the-Web tech coverage. Sam Diaz: FTC targets bloggers for disclosure about perks, freebies Richard Koman: FTC publishes final rules on blogger...

Tags: Larry Dignan, Oracle Corp., Vonage Holdings Corp., Palm Inc., Andrew Nusca, Apple Inc., Psystar, FTC, Data Centers, Microsoft Windows, Microsoft Windows 7, Netbooks, Nettops & MIDs, Smart Phones, Handhelds, Desktops, Storage, Hardware, Data Management, Operating Systems, Software, Consumer Electronics, Personal Technology, Sam Diaz

Blog posts 2009-10-06

Apple declares its environmental credentials

Newsweek ArticleNewsweek recently had a list of the top 100 "green" companies. HP was surprisingly #1, with Dell at #2. Microsoft was in the top half as well. Interestingly enough, Apple wasn't anywhere in the top 100 that I saw.PR BS!What Apple fails to show is the mountains of toxic...

Tags: Public relations, Apple Inc., climate change, aluminum

Discussion threads 2009-09-30

Newton engineer returns to his Apple roots

Apple today re-hired one of its original Newton developers and it may be one of the best sign yet that an Apple tablet actually exists. The New York Times reports that Michael Tchao joined Apple on Monday as vice president of product marketing after an absence of...

Tags: Apple Inc., Michael Tchao, Tablets, Public Relations, Notebooks, Hardware, Notebooks & Tablets, Marketing, Corporate Communications, Jason D. O'Grady

Blog posts 2009-09-29

Smartphones: Is image really everything?

Yeah, it's all imageTechnical excellence and outstanding UI design has nothing to do with it at all.RE: Smartphones: Is image really everything?You wouldn't call tens of millions of iPhones a commodity? It's just a cooler commodity than the Pre or Blackberry, et al. And aside from the 'coolness' of it,...

Tags: Smart phones, Handhelds, larry, Apple iPhone, phone, smart phone, Pre

Discussion threads 2009-09-24