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- Most remembered Super Bowl 2008 advertisers
- The most popular advertiser during the Super Bowl was Anheuser-Busch, whose commercials for Bud and Bud Light (including comedian Will Ferrell’s offbeat spot) scored well amongst viewers, with nearly half indicating they would most like to see the commercials again. Beverage spots were particularly popular this year, with a large...
- Tags: Super Bowl, Anheuser-Busch, Advertiser, NB
- Blog posts 2008-03-04
- Top 5 Superbowl advertisers
- The top five Super Bowl advertisers of the past 20 years have spent $659 mln on advertising during the game, accounting for 36% of total advertising dollars spent in the game, according to TNS Media Intelligence. Anheuser Busch and Pepsico, which have appeared in every game during this period, lead...
- Tags: Time Warner Inc., Anheuser-Busch, Advertiser, Games, Personal Technology, NB
- Blog posts 2008-01-30
- Can social networks help sell beer?
- I recently met with Gurbaksh Chahal, the CEO of BlueLithium advertising network and top brand management executives from Anheuser Busch, to discuss plans to use online social networks to sell beer.The research group of BlueLithium, the second largest US online advertising network, last year came up with the idea for...
- Tags: Trend watch
- Blog posts 2007-03-03
- Beer fuels social networking: MingleNow 'Clinks' Anheuser-Busch
- Blue Lithium ad serving company touts it is “reinventing the ad network.” Starting now, it also seeks to reenergize the social network, in collaboration with Anheuser-Busch. Blue Lithium Labs spearheaded the launch of MingleNow, an online/offline social network “dedicated to connecting users to their favorite clubs and bars and...
- Tags: Social Software, ROI, Social Networking, ecommerce, Self-Promotion, Marketing, Social Web, MySpace, User-Generated Content, Culture, Search, Advertising, Local, Web 2.0
- Blog posts 2007-03-01
Additional Resources
- No, really, we're studying physics
- No, really, we're studying physicsEducational field tripsI know they Disney parks offer an educational trip which includes a Physics program that complies to many national standards for education. And, yes, it includes a ride on a coaster. Youth Education Series or something.Enjoy your trip!On roller coasters (a little...
- Tags: roller coaster
- Discussion threads 2008-05-15
- I can take costly energy, rice shortages, pricier platinum, but not my beer!!!!
- I can take costly energy, rice shortages, pricier platinum, but not my beer!!!!why........ not the beer, its the end of the worldits the end of the society as we know it man ....ill died from dehydration's.....WHY WHY WHY well i could turn toward red wine or...
- Tags: American Ale, hop, American beer
- Discussion threads 2008-05-07
- Alternative energy folks should be smiling as gas expected to soar in cost
- Alternative energy folks should be smiling as gas expected to soar in cost...One of many negative side effects of higher gas prices that many are overlooking is food prices will concurrently rise.Right now it's not looking good no matter your stance on the green energy debate. The bottom line is...
- Tags: Right Now IT, Alternative energy folk, alternative energy
- Discussion threads 2008-04-09
- Recycling Solution Provider Increases Security and Productivity With Windows Vista
- Headquartered in Barrie, Ontario, Busch Systems has specialized in recycling and composting container manufacturing and conservation solutions since 1985. Its recycling and composting products have helped a wide range of organizations, from municipal governments to businesses, reduce their waste. To remain an innovator and top service provider, Busch Systems continually...
- Tags: Security, Recycling, Microsoft Windows Vista, Productivity, Microsoft Corp., Microsoft Windows, Microsoft Windows Vista (Longhorn), Operating Systems, Software
- Case studies 2008-04-01
- SAP SRM, another brick from the wall
- The contrast could not be more stark between yesterday's launch of Coupa's Amazon-hosted SaaS e-procurement system and SAP's decision on Friday to cancel the upcoming release of its spend management product. Another beneficiary of SAP's misfortune is SaaS vendor Ketera, which earlier this month added a new supplier management application...
- Tags: SAP AG, Amazon.com Inc., Wall, Coupa, Ketera, Amazon Web Services, Service Level Management, Software As A Service (SaaS), It Operations, It service Management, Emerging Technologies, Phil Wainewright
- Blog posts 2007-10-23
- SAP spend management product in disarray
- Spend management expert and fellow Irregular Jason Busch has the skinny but it seems SAP is planning to can SRM 6.0 for those customers not already in the release 6.0 ramp program. SRM 6.0 is also known as SRM 2007. This is a disaster for SAP and opens a 12...
- Tags: SAP AG, Jason, SRM, Purchasing & Procurement, Business Operations, Dennis Howlett
- Blog posts 2007-10-19
- Ketera tames the supply chain's long tail
- One area of opportunity for SaaS vendors that can help them differentiate themselves from their on-premises rivals is the ability to offer services that combine software with other shared resources. It's often the case that software alone falls short of a complete solution to a business pain point, and needs...
- Tags: Long Tail, Supply Chain, Supplier, Ketera, Supplier Connect, Channel Management, Marketing, Phil Wainewright
- Blog posts 2007-10-10
- Ellison: Where's the big money in SaaS?
- Oracle CEO Larry Ellison says software as a service and the small business markets are interesting, but not terribly profitable. In other words, Ellison largely dismissed SAP's Business ByDesign. But the dismissal isn't exactly what it seems. Ellison was speaking for Oracle and for the company a move downmarket...
- Tags: Salesforce.com Inc., Software-as-a-service, Oracle Corp., Middleware, SAP AG, Larry Ellison, IBM Corp., Software As A Service (SaaS), Emerging Technologies, Larry Dignan
- Blog posts 2007-09-21
- SAP license and price negotiation dynamics
- ERP software represents a major financial and operational investment for any organization implementing such systems. Given the long-term impacts of an ERP purchase, license and pricing negotiations with an ERP vendor take on real significance, and should be handled with the care reserved for other large, capital purchases. ...
- Tags: SAP AG, ERP, Negotiation, ERP Software, Michael Krigsman
- Blog posts 2007-09-16
- Top 25 responses to Sun's JAVA move
- Stockholders and employees are among the most vocal critics of Jonathan Schwartz's move yesterday to change Sun's stock ticker to JAVA. Here's my pick of the most thoughtful, scathing, informative, or just funniest comments posted so far.Reaction to yesterday's announcement that Sun was changing it's stock ticker to "JAVA" has...
- Tags: Java, Sun Microsystems Inc., Sun Java, Ed Burnette
- Blog posts 2007-08-24
- Simplifying the enterprise: the next big thing
- One of the key messages to come out of the recent Workday financials launch is the notion of modeling the business from the business reality perspective rather than the accounting oriented approach that typified many so-called ERP implementations of the 1990s and early 2000s. In the ensuing discussion among my...
- Tags: Financials, ERP, Workday, Dennis Howlett
- Blog posts 2007-08-22
- Stop enterprise software hype: send me your stories
- It's time to take a cold, hard look at enterprise software vendor hype.You know what I'm talking about: vague, empty promises that don't come true. Sometimes it's a sales pitch promising fast, easy, and cheap implementations; other times, it's a killer feature that never seems to work as promised. In...
- Tags: Enterprise Software, Investor Relations, Michael Krigsman
- Blog posts 2007-08-22
- 10 ways implementation teams destroy IT projects
- Fellow Enterprise Irregular, Brian Sommer, is a superb blogger; everything he writes is noteworthy. In his latest missive, Brian's Software Safari blog offers ten common ways that IT implementation project teams contribute to their own failure. From Brian's post: No one in our firm can make a decision -...
- Tags: Team, Information Technology, Michael Krigsman
- Blog posts 2007-08-15
- Pigs Might Fly in Iowa
- According to the Hawk Eye, Iowa has the distinction of joining Nevada and Wisconsin on our list of recent state government project failures. In this case, A.T. Kearney was hired for $3.4 million and saved the state $2.9 million. From the article:"When [the project] started, the payment to A.T. Kearney...
- Tags: Project management
- Blog posts 2007-07-26
- Multi Racing Countdown (widget)
- Counts down to the next race of the NASCAR Nextel Cup, Busch Series, Craftsman Truck Series, or A1GP. Simply double-click on the orb and open up the panel. Double-click again to close it. This version is the first release on CNET Download.com.
- Tags: Nextel Communications Inc., NASCAR
- Software downloads 2007-06-05
- NBC takes (no) 30 second video pre-roll ad stand
- How committed is NBC Universal to capturing the “rising currency” that is broadband video on the Web?Peter Naylor, SVP, Digital Media Sales, NBC Universal, reaffirmed NBC is in to win, as the kick-off speaker, and principal sponsor, of yesterday’s Interactive Advertising Bureau IAB Leadership Forum on Digital Video that took...
- Tags: Marketing, Television, TV, Video, YouTube
- Blog posts 2007-05-08
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