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Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing: Academic studies offer a generally positive portrait of the effect of Customer Relationship Management CRM on firm performance, but practitioners question its value. The authors argue that a firm's strategic commitments may be an overlooked organizational factor that influences the rewards for a firm's investments in CRM. Using the context...; Tags: American Marketing Association, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software; White papers 2005-10-01
Why Do Customer Relationship Management Applications Affect Customer Satisfaction?: The research discussed in this paper evaluates the effect of Customer Relationship Management CRM on customer knowledge and customer satisfaction. An analysis of archival data for a cross-section of U.S. firms shows that the use of CRM applications is positively associated with improved customer knowledge and improved customer satisfaction. This...; Tags: American Marketing Association, Customer Satisfaction, CRM, Customer Knowledge, Product Marketing, Advertising & Promotion, Business Structures, Customer Relationship Management (CRM), Enterprise Software, Marketing, Finance, Software; White papers 2005-10-01

Additional Resources

Web 2.0 and the end of advertising: The idea that software on the Web is going to be largely funded by advertising is just so wrong-headed, I hardly know where to start. It had me spluttering in the latest BriefingsDirect Insights analyst podcast hosted by Dana Gardner — more on that in a moment. Let's move on...; Tags: Software, Web, Web 2.0, Advertisement, Phil Wainewright; Blog posts 2008-05-16
Collaboration 2.0...: For the last couple of years I've been in the trenches managing a sizeable collaboration space across three continents for a large multinational enterprise. The diplomacy, strategy, tactics and sheer hard work of managing, building and running this type of space can be all consuming, particularly with...; Tags: Strategy, Web, Collaboration, Enterprise 2.0, Web 2.0, Groupware, Internet, Enterprise Software, Software, Oliver Marks; Blog posts 2008-05-15
Ideology and self interest won't win health care debate: The knives have already come out in the fight against health care reform in 2009. On the one hand we have ideology, represented by former Rep. Dick Armey, who complains that some Republicans are getting weak-kneed in their rejection of any but the most "market-oriented" (i.e., tilted...; Tags: Physician, Ideology, Health Care, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, Dana Blankenhorn; Blog posts 2008-05-15

The newspaper's last stand: Interesting news today...or was it yesterday? I have no idea. I got off an eleven hour flight from Johannesburg this morning, and then had to race to the US embassy to get more visa pages in my passport because I've managed to fill every available visa slot with stamps, causing...; Tags: Newspaper, CBS Broadcasting Inc., London Underground, Consumption Habit, E-books, Internet, Personal Technology, John Carroll; Blog posts 2008-05-15
Icahn launches Yahoo proxy fight; Mark Cuban's return?: As expected, billionaire Carl Icahn launched his proxy war to turn over Yahoo's board of directors and one of his nominees is Mark Cuban, who sold Broadcast.com to Yahoo and then took those funds to buy the Dallas Mavericks. Just for entertainment value I may buy a...; Tags: Shareholder, Board, Yahoo! Inc., Chairman, Mr., Mark Cuban, Microsoft Corp., Carl Icahn, Director, Yahoo Shareholder, Bebchuk, Corporate Governance, Business Operations, Corporate Law, Larry Dignan; Blog posts 2008-05-15
ABC called looking for an "All American" bachelor...: I got a call from one of the producers of The Bachelor looking for a new crop. Did I know any bachelors? I said I did. They said they should be tall, the women are asking for at least 6 foot tall, they should be charming, handsome, and have...; Tags: Look, ABC Inc., Women, Gender And Diversity, Web 2.0, Channel Management, Human Resources, Internet, Marketing, Tom Foremski; Blog posts 2008-05-15
Photos: Where the building is the network: The San Jose, Calif., headquarters of Echelon, maker of technologies for smart buildings, model the company's energy management systems.Behind the scenes of "smart" buildings, including the Louvre Museum in Paris and the Sears Tower in Chicago, lies technology from Echelon. The company doesn''t call its embedded control technologies "green,"...; Tags: Network, Echelon, Photograph, Building, It', Echelon', That', Networking, CNET News.com; Image galleries 2008-05-14
Workday: a tipping point?: Larry Dignan is enthusiastic about Workday's 200,000 person deal it won to supply Flextronics with HR functionality, adding in the Chiquita 26,000 person deal as validation for what he suggests is a 'tipping point' for Workday. I'm a little more cautious. Next week, Workday will release update...; Tags: Workday, Dennis Howlett; Blog posts 2008-05-14
The death gap: The death gap, the likelihood of dieing young based solely on your economic and social class, is big and growing in the U.S. An analysis of statistics from the Clinton Administration, published today at PluS ONE, shows an uneducated white woman was more likely to die young...; Tags: Death Rate, Median Age, Benefits, Human Resources, Dana Blankenhorn; Blog posts 2008-05-14
Polar Bear Threatened, says U.S. Global warming acknowledged in public.: The U.S. Department of Interior has just listed the polar bear as a "threatened" species, that is legally and technically different than being listed as "endangered." The Feds based their announcement on studies by government scientists. Global warming is reducing Arctic sea ice off...; Tags: Bear, Global Warming, Bloomberg News, Wetzler, Kivalina, Harry Fuller; Blog posts 2008-05-14
Does Microsoft really need to diversify into consumer products?: Watching Microsoft Chairman Bill Gates go through the paces during his last Microsoft CEO Summit keynote on May 14, I couldn't help but ponder again why Microsoft thinks it needs to be both a business and a consumer software vendor. From May 13 to 15, Microsoft officials...; Tags: Microsoft Corp., Tech Innovation, Groupware, Enterprise Software, Software, Mary Jo Foley; Blog posts 2008-05-14
Semantics add value to new travel site as UpTake emerges from private beta: Palo Alto-based travel meta-search site UpTake formerly Kango entered a new phase this morning, emerging from a private beta programme that began in December to give a clear indication of how they've been spending the $4million secured from Shasta Ventures last year. For...; Tags: Hotel, San Diego, Site, UpTake, Paul Miller; Blog posts 2008-05-14
Dell: We're greener than HP: Dell said Wednesday that it is designing its laptops and desktops to consume up to 25 percent less energy by 2010 compared to today. Welcome to the latest in the "we're greener than you" game where green technology intersects with marketing-speak. Green IT is fashionable, but increasingly...; Tags: Dell Computer Corp., Power Management, Hewlett-Packard Co., Green Technology, Desktops, Hardware, Larry Dignan; Blog posts 2008-05-14
UK warned of China, India software threat: Key UK industry figures believe Britain should forget any hopes of matching China and India in the low-cost end of the software market, and instead carve out a high-end niche. UK software sales are on course to lag almost $60 billion behind China this year, fuelling high-level calls for...; Tags: Revenue, China, India, U.K., Tools & Techniques, Management, Nick Heath silicon.com, software, Inda, services; News items 2008-05-14
Dell Inspiron desktop now $300: Dell has cut the price of its budget Inspiron 530 by $140. The $300 configuration includes a 2.0GHz Pentium E2180 dual-core processor, 1GB of memory, a 320GB hard drive, Intel GMA 3100 graphics, and Windows XP. The deal is part of a Dell tax rebate marketing gambit...; Tags: Desktop, Hard Drive, Dell Computer Corp., Memory, Microsoft Windows Vista, Rebate, Graphics, Dell Inspiron, Microsoft Windows, Microsoft Windows Vista (Longhorn), Notebooks, Processors, Operating Systems, Software, Hardware, Notebooks & Tablets, Semiconductors, Components, John Morris; Blog posts 2008-05-14
Rumors: Canon to release sibling dSLR to Rebel XSi?: We're back on the digital camera beat this morning, as news is ruminating 'round the interwebs that Canon may be preparing a younger, potentially cheaper sibling to its popular EOS Rebel XSi. Crack detectives at 1001 Noisy Cameras (by way of Bob Atkins and dpreview, both respected...; Tags: Camera, Canon Inc., Digital Cameras, Consumer Electronics, Personal Technology, Andrew Nusca; Blog posts 2008-05-14
European on-demand accounting vendors breaking the dam?: Since I am based in Europe and come from a finance background, I have a special interest in what happens in this part of the world. Over the last couple of years, I've been consistently told by 'experts' that saas/on-demand business applications and especially those that are finance related will...; Tags: On-demand, Vendor, QuickBooks Online, Smb/Sme, Financial Accounting, Finance, Dennis Howlett; Blog posts 2008-05-14
MLB Baseball (gadget): Choose from 60 MLB sites, this is a baseball fans dream get all the stats and scores or catch up on your teams standings and player reviews. This gadget has something for everyone from kids to adults, if your just learning the game look through the MLB rule book to...; Tags: Team, MLB, Baseball, Sidebar Gadgets, Team Management, Games, Management, Personal Technology; Software downloads 2008-05-14