alaska usa federal credit union Resources

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Credit Union Capitalizes on Cross-Sell Opportunities by Centralizing Data: The Alaska USA Federal Credit Union is highly regarded - and widely used - throughout Alaska and the Pacific Northwest. Roughly 300,000 members take advantage of the rapidly growing credit union's diverse services. However, isolated databases within each business unit made cross-selling to existing members difficult and tracking opportunity referrals...; Tags: Union, Microsoft Corp., CRM, Referral, Alaska USA Federal Credit Union, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software; Case studies 2007-08-01