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Afibel Enables Problem-Free Template Designing for Over 500,000 Customer Mailings Each Year: Afibel, a mail-order company dedicated to ready-to-wear clothing, mainly for older women, now serves over a million customers in France, Belgium, and the UK. Afibel wanted to acquire a publishing tool to enable the mail department to update letter templates without needing IT's assistance and improve the appearance of standard...; Tags: Oracle Corp., Publishing Tool, Letter, Afibel, Productivity; Case studies 2009-07-01
Afibel Improves Responsiveness of Call Center, Boosting Customer Satisfaction: Afibel is a catalog and telesales-retailer specializing in ready-to-wear clothing for older men and women. The challenge was to modernize the applications used by telesales staff at the call center to make it more user-friendly and raise customer satisfaction and reduce training time of telesales sales recruited on fixed-term contracts...; Tags: Telesales, Oracle Corp., Customer Satisfaction, Afibel, Sales Channel, Sales; Case studies

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