aeroplan

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Aeroplan Leverages Service-Oriented Architecture to Deliver Next-Generation Loyalty Services

Aeroplan wanted to attract a broader range of consumers, offer more ways to earn miles, and expand its business partnerships to provide a greater variety of rewards. To execute this strategy, Aeroplan needed a technology infrastructure with the flexibility, scalability, and robust commerce capability to support countless consumer preferences and...

Tags: Oracle Corp., SOA, Back-office, Aeroplan, Service-Oriented Architecture (SOA), Web Services, Middleware, Enterprise Software, Operational Accounting, Software, Finance

Case studies 2008-09-01

Customer Loyalty Program Company Deploys Web Services Solution

Aeroplan, a wholly owned subsidiary of Air Canada, is Canada's leading loyalty program with more than six million members and sells Aeroplan miles to more than 100 accumulation partners including airline, credit card, hotel, car rental, telecommunication, retail, services and entertainment enterprises. Aeroplan's initial challenge was to find a way...

Tags: Web, Web Service, Cisco Systems Inc., Entertainment, Aeroplan, Advertising & Promotion, Marketing

Case studies 2007-08-01

BEA Systems Case Study: Aeroplan

Aeroplan is Canada's premier loyalty marketing company. The company wanted to attract a broader range of consumers, offer more ways to earn miles, and expand its business partnerships to provide a greater variety of rewards. Aeroplan needed a technology infrastructure with the flexibility, scalability and robust commerce capability to support...

Tags: BEA Systems Inc., Aeroplan, Operational Accounting, Business Structures, Middleware, Finance, Enterprise Software, Software

Case studies 2007-04-01