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Yahoo to offer free games with in-game ads: Yahoo said it would offer its users hundreds of popular casual online games as free downloads backed by revenue from advertising integrated into the games. NEW YORK--Yahoo said on Thursday it would offer its users hundreds of popular casual online games as free downloads backed by revenue from advertising...; Tags: Advertisement, Yahoo! Inc., Personal Technology, Reuters, Yahoo, games, advertising; News items 2008-07-11
Facebook's ad system: Give Coca-Cola a hug: Facebook rolled out its ad system, which combines branding, social networking and some viral buzz. by Larry Dignan; Tags: Facebook, Advertisement, Coca-Cola Co., Larry Dignan, screenshots, advertising, social networking; Image galleries 2007-11-09
Ad-funded Microsoft Works pilot starting soon: On the afternoon of August 1, Microsoft finally decided to talk officially about its plans for an ad-funded version of Microsoft Works.Courtesy of a Microsoft spokeswoman, via e-mail:"Microsoft is initiating a pilot program featuring an ad-funded version of Microsoft Works – Microsoft Works SE 9.""Since its release in 1986,...; Tags: Web 2.0, System builders, Office, OEMs, Google, Corporate strategy, Channel, Advertising; Blog posts 2007-08-01
Works 9.0 to come in both free and paid flavors: Here's a nice find by the folks over at Clubic.com: The Web-order form for Works 9.0.Microsoft is still planning to offer a paid version of the next version of its consumer/home-office productivity suite. It will cost $39.95 at retail -- about $10 per copy less than Works 8.0.There's still no...; Tags: Web 2.0, Office, Google, Corporate strategy, Advertising; Blog posts 2007-08-01
What's next on Microsoft's search agenda?: It's been three months since Satya Nadella took over as Corporate Vice President in charge of Microsoft's Search & Advertising Platform Group. What's he been up to?"I've been focusing on learning," said Nadella, with whom I had chance to chat on July 27 at his office on the Redmond campus....; Tags: Web 2.0, Search, Google, Corporate strategy, Advertising; Blog posts 2007-07-31

Microsoft Works to become a free, ad-funded product: Microsoft's next version of its small-business/home productivity suite, due imminently, will be free and ad-funded.Microsoft Works 9.0 -- which will be the new product's name, if Microsoft opts to stick with its current nomenclature -- might also debut at some point as Microsoft-hosted low-end productivity service, as many have been...; Tags: Systems integrators, Office Live, Office, OEMs, Google, Corporate strategy, Channel, Advertising; Blog posts 2007-07-30
Multiple Microsoft search refreshes due over the 12 months: Microsoft is readying multiple new search releases -- the first of which is coming this fall -- that it will launch over the next 12 months.The fall search update will include improvements to the search core, relevance and performance and mobile capabilities as well as new vertical search experiences,...; Tags: Windows Mobile, Windows Live, Web 2.0, Vista, Search, Research, Advertising; Blog posts 2007-07-26
Microsoft: Expect Windows installed base to hit 1 billion by mid-2008: The Windows installed base will hit the 1 billion mark by the end of Microsoft's fiscal 2008 (which ends on June 30), according to Steve Ballmer, Microsoft CEO."There will be more PCs running Windows than automobiles at that point," Ballmer told attendees of the company's annual Financial Analyst Meeting FAM...; Tags: Windows client, Research, Corporate strategy, Advertising; Blog posts 2007-07-26
User Generated Ads grow up: Consumers (not) in control?: Can consumers be controlled? Is tapping users to create advertising a fad, or a strategy?The questions are open for debate, and they were debated, this morning in NYC at the Interactive Advertising Bureau's User-Generated Content & Social Networking Forum, with the participation of:Cheryl Guerin, VP Promotions & Interactives, MasterCard, InternationalTom Lynch,...; Tags: User-Generated Content, Metrics, Media, Marketing, Advertising; Blog posts 2007-06-04
Facebook commercializes 24 million users: Sells special access to News Feeds: Did you know "young adults are the primary trend drivers in our society." So believes Mark Zuckerberg, Facebook founder, and very young trend setter for his own acount!What is Facebook up to now? Facebook goes commercial, big time.Just days ago I undersocred: Why Facebook is scarier than Google. How so? Just...; Tags: Social Networking, Privacy, Metrics, Marketing, Facebook, Advertising; Blog posts 2007-06-02
Google: YAY! Checkout goes mobile: The Google Engineering team does not seem to have synched its news cycle.At the same time that Google Engineering gives us Developer Day with show-stopper Google Gears, Google Checkout engineers give us "Look, Ma-no wires," to proclaim Google Checkout is now available by mobile phone, sometimes.Google Checkout on the handheld? Where is...; Tags: Google Checkout, Google, ecommerce, AdWords, Advertising; Blog posts 2007-05-31
Google's risky advertising business: Michael Arrington continues to be quite displeased with the PayPerPost business model."How much is your soul worth" he asks, in TechCrunch's second "Soulless" PayPerPost story.BUT, are media souls really in danger of being compromised merely because of one new advertorial entrant into the publishing market?TechCrunch has reassuringly undescored that IT "does not accept...; Tags: AdSense, Advertising, AdWords, Google, Google Ads; Blog posts 2007-05-28
YouTube on Memorial Day? Forget the ketchup: Picnic ideas for Memorial Day? Who needs ketchup!So suggests ABC in Chicago in a handy Dos & Don'ts for the holiday celebration:"Since burgers and hot dogs don't travel well and you won't be bringing them, you don't need all the condiments like ketchup, mustard, pickles, onions, etc."That won't be Memorial...; Tags: Advertising, Culture, Video, YouTube; Blog posts 2007-05-26
Microsoft pours more cold water on Yahoo-merger speculation: After shelling out $6 billion for advertising powerhouse aQuantive, is Microsoft still interested in a possible Yahoo acquisition? Although Microsoft execs won't come right out and say it, it sounds like the answer is no.Microsoft doesn't need Yahoo's Panama online-ad platform. Without it, Microsoft is still sitting pretty right now,...; Tags: Advertising, Corporate strategy, Google, Search; Blog posts 2007-05-23
Google radio ads hit snag: Google Radio Ads: NO match for AdWords, AND AdWords customers know it, big time.What is the big problem now?Who needs Google on the radio if it means having to make a big effort, spending big time and big money to create a Google Audio Ad!Google Ad Creation Marketplace auditioning radio...; Tags: Advertising, AdWords, Google, Google Ads, Radio; Blog posts 2007-05-23
Microsoft on aQuantive: Think merger, not acquisition: Microsoft views its aQuantive purchase as more of a merger than an acquisition, according to Steve Berkowitz, the Microsoft Senior Vice President of Online Services.Berkowitz discussed Microsoft's $6 billion aQuantive buy, among other topics, during his May 22 presentation at the JP Morgan Technology conference. (I listened to the Webcast...; Tags: Windows Live, Search, MSN, Google, Corporate strategy, Advertising; Blog posts 2007-05-22
How Microsoft beats Google in ad agency battle: Google CEO Eric Schmidt has a fantasy, a world wide advertising domination fantasy: "The long-term fantasy is we walk up to you and you give us, say, $10 million and we'll completely allocate it for you' across different media and ad types."Microsoft CEO Steve Ballmer aims to have a $6...; Tags: Microsoft, Google, Advertising; Blog posts 2007-05-22
Google trumps Microsoft IE7 in search war?: Among the many Google claims to fame is that it has chosen to "ignore conventional wisdom in designing its business."Subsequently, rather than "If you can't beat them, join them," Google takes to the notion, "If you can't beat them, hijack them!"Case in point: Microsoft Internet Explorer 7, "Optimized for Google."Did...; Tags: Search Advertising, Search, Microsoft, Google Software Applications, Google, AdWords, AdSense, Advertising; Blog posts 2007-05-20
Facebook vs. Craigslist? NO magic formula in online classifieds: Craigslist vs. Facebook? Why Craigslist wins, big time I analyzed one week ago, with an inside preview of the new Facebook Marketplace classifieds offering.Both Craig Newmark, Craigslist, and Chris Kelly, Facebook, participated in the Personal Democracy Forum yesterday in New York City and I chatted with them about the dynamic...; Tags: Local, Facebook, Craigslist, Advertising; Blog posts 2007-05-19
Why Google Fears Microsoft, big time: "Sometimes it takes a lot to wake a sleeping giant. But when he finally stirs, you'd better be ready for a fight."Microsoft enterprise search exec Jared Spataro warned just that, in outlining to me his Microsoft COO Kevin Johnson inspired mission to keep Google out of the rightful Microsoft enterprise...; Tags: Microsoft, Google, Business Models, Advertising; Blog posts 2007-05-19