advertising.com Resources on ZDNet

Is AOL a viable option for Yahoo against Microsoft?: Yahoo's board met over the weekend and reportedly decided to chat with both Microsoft and Time Warner, who could unload AOL in some sort of deal. My initial reaction: What would AOL really bring to Yahoo other than a migraine? But when you check out Comscore's latest ranking of Web...; Tags: Advertisement, America Online Inc., Yahoo! Inc., Microsoft Corp., Larry Dignan; Blog posts 2008-04-14
Report: AOL ignored senior management doubts over Bebo buy: Compared to many in the tech press and blogosphere, I came out quite positive on AOL's acquisition of Bebo -- citing its fairly modest price tag ($850M) compared to what News Corp. paid for MySpace nearly three years ago ($580M) and the ludicrously high valuation of Facebook ($15B) that Microsoft's...; Tags: Bebo, America Online Inc., Social Networking, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear; Blog posts 2008-03-20
Platform A ads reach 91% of Americans: Platform A, the ad network combining Advertising.com, Tacoda, AOL, and Quigo, debuted this month in the top spot in the Ad Focus Ranking, reaching 91% of the more than 184 mln Americans online, according to comScore. Substantial gains were achieved by Adconion Media Group (up four spots to 14), PrecisionClick...; Tags: Advertisement, Spot, NB; Blog posts 2008-02-27
Antivirus firm: Google text ad Trojan detected: Antivirus firm: Google text ad Trojan detectedFear the ad farmsI may trust a particular website by name, but what I don't trust at times is the advertisement tied to their pages. A coworkers antivirus stopped at least one vendor page's attempt to infect his PC whenever he navigated to...; Tags: Spyware, adware & malware, Spyware, Viruses and worms, SECURITY, advertisement, Google Inc., trojan horse, Trojan Detected, antivirus, text advertisement, antivirus company; Discussion threads 2007-12-19
AOL: Let's become an ad network before this really unravels: AOL acquired Internet advertising firm Quigo Tuesday in its latest move to transform itself into an ad network. And given AOL's financial state the rejiggering is a good idea. In a statement AOL said it acquired Quigo, a company that provides keyword advertising along with text, display...; Tags: Revenue, Advertisement, Network, America Online Inc., Larry Dignan; Blog posts 2007-11-07

Ad dollars flood Web, but will they go far enough?: Ad dollars flood Web, but will they go far enough?Microsoft Does Ads RIGHT!We are 'hell-bent' on succeeding in ads ... We just had our FAD (Financial Analysts Day) in Redmond, Wash; and what a FAD we had!I threw out a couple of crowd pleasing zingers, like I tend to do...; Tags: Web, advertisement, Fad; Discussion threads 2007-10-12
AOL launches ad network; moves headquarters to NYC: Time Warner's AOL said Monday that it will launch a new ad network called Platform A. Platform A is a new entity that bundles a bunch of recent AOL acquisitions, including Advertising.com, TACODA, Third Screen Media, Lightningcast and ADTECH. AOL in a statement said the move...; Tags: Time Warner Inc., Advertisement, Network, America Online Inc., Larry Dignan; Blog posts 2007-09-17
AOL's advertising growth slows: Blame the enhancements?: Warner reported earnings on Wednesday and gave some color on its AOL unit. rnAdvertising growth for AOL was 16 percent in the second quarter. That growth isn't bad, but compared to the 40 percent growth in the prior quarter it looks a bit worrisome. rnOn the earnings conference call, Time...; Tags: Monetization, Advertisement, America Online Inc., Programming, site admin; Blog posts 2007-08-03
AOL's advertising growth slows: Blame the enhancements?: Time Warner reported earnings on Wednesday and gave some color on its AOL unit. Advertising growth for AOL was 16 percent in the second quarter. That growth isn't bad, but compared to the 40 percent growth in the prior quarter it looks a bit worrisome. On the earnings conference call,...; Tags: Web Technology, General; Blog posts 2007-08-02
Chas Edwards talks about Federated Media, Comscore, and advertiser innovation: Chas Edwards is the CRO and Publisher for Federated Media, the author driven ad network founded by Boing Boing band manager and Web 2.0 proponent John Battelle. I always thought that Federated was an interesting company because they had a focus on talent, not just page views....; Tags: Web 2.0, Business, Media, Tech, Social Media, Google, Yahoo, Community, Cisco, Federated Media; Blog posts 2007-02-06
DirectRevenue's dirty money: I wrote about DirectRevenue's dirty laundry and summarized some of the findings from the court documents from the NY State Attorney General's lawsuit against DirectRevenue. All of the documents are posted at Ben Edelman's site here with his comments. DirectRevenue's finances are most interesting -- they were making tons...; Tags: DirectRevenue; Blog posts 2006-04-12
They should have pulled the trigger: Yesterday I blogged about 180solutions' announcement of severing ties with IST (Integrated Search Technologies) and stopping Active X installations that are not from their own servers. I asked who was holding the gun and answered the question. The CDT (Center for Democracy & Technology) had threatened to file a complaint...; Tags: Center for Democracy and Technology, 180Solutions, IST; Blog posts 2005-10-12
Google readies banner offerings: Google readies banner offeringsBanner Offerings: GoogleYet another triumph of greed over principle. Congratulations, Google, you've just gotten to be too big.I wonder why no Doubleclick PPCI wonder why Doubleclick and advertising.com don't enter the PPC market.Google readies banner offeringsAnd slowly Google becomes hated. Here's an idea, stick...; Tags: Google Inc., banner offering, advertisement; Discussion threads 2005-04-25
Third buy's a charm for Microsoft?: Third buy's a charm for Microsoft?"could position Microsoft as a player in the corporate security market"Now there's the problem...With it's OS on 95% of the computers in the world, and a major chunk of the server market, they already ARE the corporate security market.Only when that is understood will we...; Tags: Operating systems, Spyware, adware & malware, Spyware, Now Microsoft, Microsoft Corp., security, MSAS, Microsoft Windows; Discussion threads 2005-02-09
How spyware works--and burns: How spyware works--and burnsZDNet please rename article to "Win32 spyware"Since us Linux users have to give permission for programs to execute. They don't install by themselves- just like any non "flawed by design" operating system should.I'm working on putting Claria OUT-OF-BIZ !!!I'm in the process of putting Claria,DealHelper and...; Tags: Spyware, adware & malware, Cyberthreats, Viruses and worms, SECURITY, spyware; Discussion threads 2004-08-17
Best ad performance in the US by states: Advertising.com, Inc. today released new findings from its Optigence research platform indicating that certain geographic areas are more responsive to interactive advertising than others.Best CTR: New Mexico, West Virginia, Arkansas, Montana, WyomingBest conversion ratio: Vermont, Michigan, Alaska, Ohio, Nevada; Tags: advertisement, performance; Blog posts 2003-10-08
Everyone hates pop-ups: In July, Nielsen//NetRatings reported Web publishers served 7.3 billion pop-up ad impressions. In July 2002, iVillage repudiated pop-up ads after a survey found 92.5 percent of its users saying pop-up ads were the most frustrating part of their experience on the site. Doug McFarland, Advertising.com executive vice president and general...; Tags: advertisement, pop-up ad; Blog posts 2003-09-11
advertising.com, Inc. Replaces Its Hosted Storage Solution With a Symmetrix DMX800 Platform: The leading provider of Internet-enabled direct marketing solutions, Advertising.com, Inc.'s interactive advertising network is the largest in the industry, reaching over 145 million Web visitors and e-mail subscribers. Advertising.com began to explore alternative solutions to gain more control over a costly provider-supplied managed storage area network (SAN) that failed to...; Tags: EMC Symmetrix, Hosted Storage, EMC Corp., Storage, Hardware; Case studies