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Google trumps Microsoft IE7 in search war?: Among the many Google claims to fame is that it has chosen to "ignore conventional wisdom in designing its business."Subsequently, rather than "If you can't beat them, join them," Google takes to the notion, "If you can't beat them, hijack them!"Case in point: Microsoft Internet Explorer 7, "Optimized for Google."Did...; Tags: Search Advertising, Search, Microsoft, Google Software Applications, Google, AdWords, AdSense, Advertising; Blog posts 2007-05-20
Google (Off) Base: Google Analytics Webmaster Guidelines: Google Analytics: Should Google be minding YOUR Web business? I underscored last week upon Googles release of Google Analytics V2 amidst much hype and hoopla.Google has long laid down the Google SERP ranking law in its Webmaster Quality Guidelines, saying it aims to wipe out "deceptive or manipulative behavior."A core...; Tags: Advertising, Google, Google Software Applications, Metrics, Search Advertising; Blog posts 2007-05-14
NY to Google: Stop trapping consumer data, or no DoubleClick merger: Has Google CEO Eric Schmidt finally met his match in New York state Governor Eliot Spitzer?Schmidt feigns scant concern over Viacoms $1 billion lawsuit claiming "massive copyright fringement" following the Google $1.65 billion stock buyout of YouTube. Will the chief Googler also "dismiss" the efforts of Spitzers administration to call...; Tags: Advertising, DoubleClick, Google, Google Software Applications, Internet Data, Privacy, Search; Blog posts 2007-05-10
Google Office user problems? Boost to AdWords business: Even when Google loses, it wins, in its "no obvious ceiling to AdWords monetization" Wall Street parade, that is.The latest example stems from its problem plagued roll-out of its much touted would be Microsoft Office killer, Google Apps.In Google vs. Microsoft Office? Not yet! Monday, I underscored that Google is...; Tags: Google Software Applications, Advertising, Search Advertising, Search, Google Apps, Google Ads, AdWords; Blog posts 2007-04-25
Google scary now? Personal Health Records, sponsored by Google, next: “Good and scary,” so headlined Anil Dash of the new Google “Web History” user tracking tool. “Google’s privacy nightmare just starting,” so declared Om Malik, noting a Washington Post story of a complaint filed with the Federal Trade Commission FTC seeking an injunction against the announced Google purchase of...; Tags: Media, Marketing, Government, Google Software Applications, Google Ads, Google, Culture, AdWords, Advertising; Blog posts 2007-04-24

Rise of the Google Brand: Whats in a name?A rose by any other name may smell just as sweet, but a Google service is not as Googley without the famous "Google" to identify it!So believes Google in renaming "Froogle" to Google Product Search.Froogle: Smart shopping through Google.Goolge Product Search: Search for stuff to buy.Nevertheless, Google...; Tags: Search Advertising, Google Checkout, Google, Google Software Applications, Advertising; Blog posts 2007-04-19
How Google has jumped the shark, big time: Is Google getting defensive?When the Googler in Chief takes to competitor trash talking in public, its well-honed Googley public goodwill strategy is at risk. Google will be a monopoly I predicted earlier in the month. Upon the Google announcement of its acquisition of DoubleClick Friday, I underscored: Google: $3.1...; Tags: YouTube, Wall Street, Video, Microsoft, Legal, Google Software Applications, Google, Copyright, Business Models, Advertising; Blog posts 2007-04-17
Google DoubleClick merger: Who wins, who loses: What does it take to “make the Internet more efficient for end users, advertisers, and publishers,” all in one fell swoop? A single Google check for $3.1 billion made out to DoubleClick!Google’s world wide mastery of SPIN continues, big time, in its determined takeover of the World Wide Web:...; Tags: Venture Capital, VC, Advertising, Yahoo, Microsoft, Metrics, Google Ads, Google Software Applications, Google, Business Models; Blog posts 2007-04-14
Google's $19 billion 'scary' mobile advertising problem: Nineteen billion dollars worth of global mobile marketing and advertising is to be had by 2011 ABI Research and, in good Googley form, CEO Eric Schmidt is gunning for the lions share. And, despite Google’s inability to show any successful diversification offline, many are gunning for Google in the...; Tags: Television, ROI, Business Models, Advertising, Wireless, TV, Search Advertising, Search, Radio, Print, Marketing, Google Software Applications, Google, Cell Phones; Blog posts 2007-04-12
Google Web fortune can be had!: Economics lesson on how the “fundamental law of supply and demand” makes Google the “ultimate money making machine,“ courtesy of Read/WriteWeb.The lengthy presentation of the “fundamental law,” as translated by Alex Iskold, does not quite mesh with economic theory I was taught, at the New York University Stern Graduate School...; Tags: Venture Capital, VC, Business Models, Google Software Applications, Google, Advertising; Blog posts 2007-04-11
Google's big, bad risk: The real story in Yahoo’s feather in the cap multi-year exclusive sponsored search and contextual ads agreement with Viacom Web properties announced today? No, it is not that it is a $1 billion YouTube lawsuit slap in the face to Google, it is that it puts Google’s entire raison...; Tags: YouTube, Self-Promotion, Search Advertising, Search, Internet Data, Google Software Applications, Google Ads, Google, Culture, Copyright, Content, Business Models, Advertising; Blog posts 2007-04-10
Google aims to usurp campus email systems: What is missing from college campuses today? Google Apps Education Edition, of course! Not for long though, if the latest Google ambitions are fully realized.Google is promoting Google Apps on campus directly to students themselves, not university administrators or IT managers, with the goal of building student demand for Google...; Tags: Google Ads, Advertising, Search Advertising, Search, Google Software Applications, Google Apps, Google, Gmail; Blog posts 2007-04-10
How Google's new ecommerce engine can mislead consumers: Google is “excited” about its new Pay Per Action Advertising PPA “pricing model.”How excited will consumers be, however, if they are unwittingly mislead by the inherent ambiguities of the new Google advertising and ecommerce engine, to be distributed via the ubiquitous Google AdSense network.Google touts the new formula to AdWords...; Tags: Advertising, Search Advertising, Legal, Google Software Applications, Google Ads, Google, ecommerce, AdWords; Blog posts 2007-04-09
Why Google IS afraid of Microsoft, big time: Is Google celebrating the "death" of Microsoft?Paul Graham believes so, proclaiming Microsoft to be rich but dead.But are Eric Schmidt and company really “not afraid of Microsoft anymore”? Hardly. Google does indeed fear Microsoft, big time, and rightly so.Below are just a few billion dollar reasons why, in rebuttal to...; Tags: Web 2.0, Venture Capital, VC, Search Advertising, Search, ROI, Mobile, Microsoft, Metrics, Local, Google Software Applications, Google, Advertising; Blog posts 2007-04-07
Sex trade at Google, not Craigslist: Does Craigslist REALLY have a “dirty little secret”? NO, but Google may!Compete, a Website which claims “insights powered by over 2 million people,” declares a “scoop,” daring to bare the “virtual red-light district,” aka Craigslist:"It’s no wonder that Craigslist is champion of the online classifieds revolution; Compete reports just under...; Tags: Google, Amateur Content, Advertising, Self-Promotion, Media, Marketing, Google Software Applications, Google Ads, Culture, Craigslist; Blog posts 2007-04-07
When will Google commit?: Google is on a product test roll this week, capping off a whirlwind week with an “experimental” free directory assistance service, GOOG-411.Steve Ballmer recently “told” Google to slow down, and so did I!Google will not be deterred in its never ending quest to organize ALL the world’s information, however. A...; Tags: Marketing, Local, Google Software Applications, Google, Advertising; Blog posts 2007-04-06
Google and Web 2.0: Alive and kicking!: Is Web 2.0 over? I asked last April Fool’s weekend.Today, Om Malik declares the end of Web 2.0 innocence, underscoring Google’s MyMaps launch as a tipping point.Malik: "The Web 2.0 story so far has been about taking APIs, mashups, low cost infrastructure and building applications that are then offered to...; Tags: Metrics, Google, Web 2.0, Search Advertising, Profits, Internet Data, Google Software Applications, Google Ads, Advertising; Blog posts 2007-04-06
Google: Any rain on My Maps parade?: Is the latest incarnation of Google Maps the closest thing to heaven on earth, literally?Perusing Techmeme would suggest so, starting with the Official Google Blog declaration that a new My Maps feature is “Map-making: So easy a caveman could do it.” Google’s message is on Googley target and typically widely...; Tags: YouTube, Web 2.0, Video, Venture Capital, VC, User-Generated Content, Social Web, Social Software, Social Networking, Social Media, Self-Promotion, Search Advertising, Search, Google Software Applications, Google, Culture, Amateur Content, Advertising; Blog posts 2007-04-05
Google: The REAL Dish on EchoStar TV ad sales deal: Google will be a monopoly I said yesterday, an ONLINE ADVERTSIING one.But, what assets does Google really bring to the offline advertising table?Google owns the online search market, literally, with its own 50% plus market share Google.com, backed up by a proprietary “massively scalable infrastructure.”How about offline? What does Google...; Tags: TV, Television, Google Software Applications, Google, Advertising; Blog posts 2007-04-03
Why Google Television will NOT make money: Another day, another Google promised targeted, measurable advertising revolution: Google TV!Google CEO Eric Schmidt has long been seeking to realize his “fantasy” of controlling the media budgets of all advertisers, across all media. Unfortunately for Google’s advertising diversification dreams, however, the targeted fantasy remains off-target.Google has a fine track record...; Tags: TV, Television, Search Advertising, Google Software Applications, Google, Advertising; Blog posts 2007-04-03