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- Google radio ads hit snag
- Google Radio Ads: NO match for AdWords, AND AdWords customers know it, big time.What is the big problem now?Who needs Google on the radio if it means having to make a big effort, spending big time and big money to create a Google Audio Ad!Google Ad Creation Marketplace auditioning radio...
- Blog posts 2007-05-23
- Google Search: Big, bad multi-billion dollar sandbox
- Google's organic search ranking sandbox may be the most treacherous weapon in the $150 billion market cap search engine king's big, bad black box of Webmaster tricks.What is the motive behind Google's reviled sandbox? HINT: Google sandbags Webmasters with a sandbox to the spam defense SPIN.I have oft underscored that...
- Blog posts 2007-05-17
- Google Radio Ads: NO match for AdWords
- Google believes its years long effort to diversify into radio advertising may finally be nearing a market turning point. Even top spokesperson CEO Eric Schmidt has taken to touting Audio Ads again.But is radio technology company dMarc Broadcasting and a minor league resale deal with Clear Channel really how Google is going to...
- Blog posts 2007-05-16
- Google Office user problems? Boost to AdWords business
- Even when Google loses, it wins, in its "no obvious ceiling to AdWords monetization" Wall Street parade, that is.The latest example stems from its problem plagued roll-out of its much touted would be Microsoft Office killer, Google Apps.In Google vs. Microsoft Office? Not yet! Monday, I underscored that Google is...
- Blog posts 2007-04-25
- How Google's new ecommerce engine can mislead consumers
- Google is “excited” about its new Pay Per Action Advertising PPA “pricing model.”How excited will consumers be, however, if they are unwittingly mislead by the inherent ambiguities of the new Google advertising and ecommerce engine, to be distributed via the ubiquitous Google AdSense network.Google touts the new formula to AdWords...
- Blog posts 2007-04-09
- Google's NOT SO virtuous circle
- Eric Goldman “snarkily” declares “pro se lawyers arent bringing honor to themselves or our profession,” pro se lawyers who are also AdWords buyers AND SUING GOOGLE over click fraud that is!BUT, what about esquire Goldman? Goldman may or may not be a purchaser of Google AdWords, but he most definitely...
- Blog posts 2007-04-06
- Google clients 'frustrated' by unprofitable AdWords buys
- Buyers of Google AdWords are “becoming increasingly frustrated,” so says the Googler that started the first Google inside sales team in 2003, Adam Goldberg. Goldberg helped build the Google inside sales team to a $500 million dollar a year organization by touting the marketing ROI of spends on AdWords’...
- Blog posts 2007-04-04
- Google: EFF defends right to sell AdWords
- Last week, I put forth “Google YouTube ‘victims’ championed by Chilling Effects, EFF, Harvard Law School.”This week, the EFF Electonic Frontier Foundation has come to the Google rescue once again, seeking to prevent “improper attacks on digital speech intermediaries.”Calling itself an advocate for “online speakers, consumers and technology innovators,” the...
- Blog posts 2007-02-23
- Scoring Google on quality
- In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...
- Blog posts 2006-12-26
- Google Radio NOT AdWords easy: Audio Ads Exclusive
- In “Google Ad Creation Marketplace auditioning radio talent: Exclusive First Look” I present the first inside look at the soon to be officially launched, first ever “Google Ad Creation Marketplace.” Developed in conjunction with Google’s integration of the dMarc Broadcasting systems with the AdWords platform, the “Google Ad Creation Marketplace”...
- Blog posts 2006-12-23
- Google Checkout: $20 million AdWords pitch
- Upon Google CEO Eric Schmidt’s announcement of Google Checkout June 29, 2006, I underscored: “It’s official: Google launches ‘Checkout’ with predatory pricing model aiming to ‘increase advertising spending’” I have been chronicling Google’s determined, but heretofore underwhelming, Checkout integrated merchant acquisition/AdWords sales strategy since, as I reviewed two weeks...
- Blog posts 2006-12-21
- Google Ad Creation Marketplace auditioning radio talent: Exclusive First Look
- ALSO @ WSJ Google Tests New Ad Offerings Google is not only testing its Google dMarc radio advertising platform for an impending national launch of Audio Ads (see “Google on the radio: Audio Ads first look”), it is auditioning radio talent to create the ads.Since last January, Google has been...
- Blog posts 2006-12-14
- Google: Multi-billion dollar self-dealer?
- Google is starting to communicate with the blogoshpere, in its own way!In my “Google almost on the radio!” yesterday I noted: “Has Google been reading my Digital Micro-Markets Blog countdown to Audio Ads?”: Google acknowledges at the Inside AdWords Blog: "Theres been a lot of speculation about what were...
- Blog posts 2006-12-08
- Google on the radio: Audio Ads first look
- Google is on track to celebrate the one year anniversary of its dMarc Broadcasting acquisition in style; Audio Ads style.Since last January, Google has been working to integrate the dMarc platform with its AdWords system, hire a direct sales staff, recruit radio stations…and the results are in!In “Google Radio Exclusive:...
- Blog posts 2006-12-07
- Google Checkout: Free in 2007, still flawed
- Why is Google willing to pay the fees of transaction processing on behalf of merchants till the end of 2007?Google Checkout announces: From November 8, 2006 through December 31, 2007, well process your Checkout transactions for free, even if you arent an AdWords advertiser.Does the Google generosity know no...
- Blog posts 2006-12-06
- Google Checkout audit: Where are AdWords 'badges'?
- When Google Checkout launched five months ago, I put forth that Google’s end-game was to sell more Google AdWords.In Google Checkout to merchants: Give us your customers, and your advertising and It’s official: Google launches ‘Checkout’ with predatory pricing model aiming to ‘increase advertising spending’ and Google Checkout aims to...
- Blog posts 2006-11-24
Additional Resources
- Facebook bans Google's Friend Connect
- A few days ago, Google launched a new service called Friend Connect to help website owners make their stuff social without needing to do much work. This basically involves being able to host certain gadgets that use OpenSocial on a webpage by simply copy and pasting some code from...
- Blog posts 2008-05-16
- Run by Wall Street? A Cause or a Company?
- Guest post: Anshu Sharma is author of Anshu's blog, which focuses on Software as a Service and the emerging SaaS Ecosystem. He is an Enterprise Irregular. In light of the Yahoo! - Microsoft fiasco, fellow bloggers Larry Dignan and Vinnie Mirchandani have been asking the question whether...
- Blog posts 2008-05-16
- 2007 US ad revenues up 26%
- The Interactive Advertising Bureau IAB and PricewaterhouseCoopers LLP PwC announced that the 2007 Internet Advertising Revenue Report shows Internet advertising revenues in the US continued their upward climb. For the full year 2007, revenues totaled $21.2 bln, exceeding 2006 performance by 26%, itself the former record year. Q4 2007 Internet...
- Blog posts 2008-05-16
- Jerry Yang is busy...Writing email
- Yahoo filed its internal communications about Carl Icahn's proxy war plans with the Securities and Exchange Commission. The takeaway: Yahoo CEO Jerry Yang has been writing a lot of emails. To senior vice presidents at Yahoo, Yang delivered a few talking points following Icahn's first volley and...
- Blog posts 2008-05-16
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