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- Google radio ads hit snag
- Google Radio Ads: NO match for AdWords, AND AdWords customers know it, big time.What is the big problem now?Who needs Google on the radio if it means having to make a big effort, spending big time and big money to create a Google Audio Ad!Google Ad Creation Marketplace auditioning radio...
- Blog posts 2007-05-23
- Google Search: Big, bad multi-billion dollar sandbox
- Google's organic search ranking sandbox may be the most treacherous weapon in the $150 billion market cap search engine king's big, bad black box of Webmaster tricks.What is the motive behind Google's reviled sandbox? HINT: Google sandbags Webmasters with a sandbox to the spam defense SPIN.I have oft underscored that...
- Blog posts 2007-05-17
- Google Radio Ads: NO match for AdWords
- Google believes its years long effort to diversify into radio advertising may finally be nearing a market turning point. Even top spokesperson CEO Eric Schmidt has taken to touting Audio Ads again.But is radio technology company dMarc Broadcasting and a minor league resale deal with Clear Channel really how Google is going to...
- Blog posts 2007-05-16
- Google Office user problems? Boost to AdWords business
- Even when Google loses, it wins, in its "no obvious ceiling to AdWords monetization" Wall Street parade, that is.The latest example stems from its problem plagued roll-out of its much touted would be Microsoft Office killer, Google Apps.In Google vs. Microsoft Office? Not yet! Monday, I underscored that Google is...
- Blog posts 2007-04-25
- How Google's new ecommerce engine can mislead consumers
- Google is “excited” about its new Pay Per Action Advertising PPA “pricing model.”How excited will consumers be, however, if they are unwittingly mislead by the inherent ambiguities of the new Google advertising and ecommerce engine, to be distributed via the ubiquitous Google AdSense network.Google touts the new formula to AdWords...
- Blog posts 2007-04-09
- Google's NOT SO virtuous circle
- Eric Goldman “snarkily” declares “pro se lawyers arent bringing honor to themselves or our profession,” pro se lawyers who are also AdWords buyers AND SUING GOOGLE over click fraud that is!BUT, what about esquire Goldman? Goldman may or may not be a purchaser of Google AdWords, but he most definitely...
- Blog posts 2007-04-06
- Google clients 'frustrated' by unprofitable AdWords buys
- Buyers of Google AdWords are “becoming increasingly frustrated,” so says the Googler that started the first Google inside sales team in 2003, Adam Goldberg. Goldberg helped build the Google inside sales team to a $500 million dollar a year organization by touting the marketing ROI of spends on AdWords’...
- Blog posts 2007-04-04
- Google: EFF defends right to sell AdWords
- Last week, I put forth “Google YouTube ‘victims’ championed by Chilling Effects, EFF, Harvard Law School.”This week, the EFF Electonic Frontier Foundation has come to the Google rescue once again, seeking to prevent “improper attacks on digital speech intermediaries.”Calling itself an advocate for “online speakers, consumers and technology innovators,” the...
- Blog posts 2007-02-23
- Scoring Google on quality
- In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...
- Blog posts 2006-12-26
- Google Radio NOT AdWords easy: Audio Ads Exclusive
- In “Google Ad Creation Marketplace auditioning radio talent: Exclusive First Look” I present the first inside look at the soon to be officially launched, first ever “Google Ad Creation Marketplace.” Developed in conjunction with Google’s integration of the dMarc Broadcasting systems with the AdWords platform, the “Google Ad Creation Marketplace”...
- Blog posts 2006-12-23
- Google Checkout: $20 million AdWords pitch
- Upon Google CEO Eric Schmidt’s announcement of Google Checkout June 29, 2006, I underscored: “It’s official: Google launches ‘Checkout’ with predatory pricing model aiming to ‘increase advertising spending’” I have been chronicling Google’s determined, but heretofore underwhelming, Checkout integrated merchant acquisition/AdWords sales strategy since, as I reviewed two weeks...
- Blog posts 2006-12-21
- Google Ad Creation Marketplace auditioning radio talent: Exclusive First Look
- ALSO @ WSJ Google Tests New Ad Offerings Google is not only testing its Google dMarc radio advertising platform for an impending national launch of Audio Ads (see “Google on the radio: Audio Ads first look”), it is auditioning radio talent to create the ads.Since last January, Google has been...
- Blog posts 2006-12-14
- Google: Multi-billion dollar self-dealer?
- Google is starting to communicate with the blogoshpere, in its own way!In my “Google almost on the radio!” yesterday I noted: “Has Google been reading my Digital Micro-Markets Blog countdown to Audio Ads?”: Google acknowledges at the Inside AdWords Blog: "Theres been a lot of speculation about what were...
- Blog posts 2006-12-08
- Google on the radio: Audio Ads first look
- Google is on track to celebrate the one year anniversary of its dMarc Broadcasting acquisition in style; Audio Ads style.Since last January, Google has been working to integrate the dMarc platform with its AdWords system, hire a direct sales staff, recruit radio stations…and the results are in!In “Google Radio Exclusive:...
- Blog posts 2006-12-07
- Google Checkout: Free in 2007, still flawed
- Why is Google willing to pay the fees of transaction processing on behalf of merchants till the end of 2007?Google Checkout announces: From November 8, 2006 through December 31, 2007, well process your Checkout transactions for free, even if you arent an AdWords advertiser.Does the Google generosity know no...
- Blog posts 2006-12-06
- Google Checkout audit: Where are AdWords 'badges'?
- When Google Checkout launched five months ago, I put forth that Google’s end-game was to sell more Google AdWords.In Google Checkout to merchants: Give us your customers, and your advertising and It’s official: Google launches ‘Checkout’ with predatory pricing model aiming to ‘increase advertising spending’ and Google Checkout aims to...
- Blog posts 2006-11-24
Additional Resources
- Global spending on Internet ads will total $65.2 bln in 2008
- Worldwide spending on Internet advertising will total 65.2 bln USD in 2008, which is nearly 10% of all ad spending across all media, according to IDC. This share is expected to reach 13.6% by 2011 as Internet ad spending grows to $106.6 bln worldwide. by NB
- Blog posts 2008-07-25
- GMail adds "https:"-only connections but still not by default
- Google has added a new "Browser Connection" feature to GMail to allow users to force e-mail sessions to always use the more secure "https:" protocol but, strangely, this is not turned on by default. In the Settings tab, at the very bottom, GMail users can now select...
- Blog posts 2008-07-25
- Microsoft may need an IBM moment of clarity
- Microsoft's financial analyst meeting was a tale of a technology conglomerate: You heard a lot about search, a decent bit about the enterprise and all sorts of projects in between. But amid all the coverage--see Mary Jo's laundry list of stories--I can't help but wonder if Microsoft's...
- Blog posts 2008-07-25
- AOL gussies up for potential sale, but who's buying?
- AOL is shutting down XDrive, AOL Pictures and other properties in a belt tightening move that may indicate the company is setting itself up to be sold. The larger question: Who will buy AOL from Time Warner? According to a memo posted by TechCrunch, AOL executive vice...
- Blog posts 2008-07-25
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