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- Why Click Fraud is NOT case closed!
- In the world of click fraud, what a difference eight months and a cross-country trip makes! The SES New York City “Auditing Paid Listings & Click Fraud” panel yesterday was a collegial, mutually beneficial industry reaffirmation of how far EVERYONE has come in battling the scourge of click fraud...
- Blog posts 2007-04-13
- Google to host Click Fraud day for advertisers
- Where does click fraud come from? How does Google protect against it? No one knows better than Shuman Ghosemajumder, Business Product Manager Trust & Safety. What are the latest Google initiatives on the click fraud front? I met with Ghosemajumder yesterday in New York City to find out....
- Blog posts 2007-04-13
- Google's NOT SO virtuous circle
- Eric Goldman “snarkily” declares “pro se lawyers arent bringing honor to themselves or our profession,” pro se lawyers who are also AdWords buyers AND SUING GOOGLE over click fraud that is!BUT, what about esquire Goldman? Goldman may or may not be a purchaser of Google AdWords, but he most definitely...
- Blog posts 2007-04-06
- Why Google will never pay for content
- I hold an MBA from New York University Stern School of Business. No MBA necessary, however, to grasp the American way, the American capitalist way that is: You get what you pay for! Why then does Wall Street darling, $140 billion market cap, 29% profit margin Google wantonly “make...
- Blog posts 2007-03-06
- Beware Google $1 billion click fraud PR campaign
- Google is once again on the click fraud defensive, big time. Earlier this morning I cut through Google blog hype to underscore: “Google: Stingy with click fraud refunds?” Google love is a powerful force, nevertheless, even when billions of dollars worth of potentially improperly invoiced Google advertiser charges...
- Blog posts 2007-03-01
- Click Fraud: Is Google fighting the wrong battle?
- In “Google and click fraud: As wholesome as milk?” I question Shuman Ghosemajumder’s Power Point slide “proof” purporting to demonstrate how click fraud through Google can not be more than a “fraction of one percent” of activity. Ghosemajumder is Google’s point man on click fraud. Matt Cutts is Google’s...
- Blog posts 2007-02-01
- Can Yahoo 'stay ahead' of click fraud?
- In “Google, Yahoo on click fraud audits: look to the IAB” I recount my exchange with Google and Yahoo, during the click fraud panel at Search Engine Strategies conference last August, asking the companies to commit not only to the Interactive Advertising Bureau IAB “Click Measurement Guidelines,” but to the...
- Blog posts 2007-01-08
- Google CEO Eric Schmidt on Google in 2006
- I have often underscored at this Digital Markets Blog how Google CEO Eric Schmidt is fond of saying "Don't bet against the Internet.� I also note that what the CEO of the world's leading search engine really means is "Don't bet against Google.�Schmidt is Google's greatest cheerleader and a consummate...
- Blog posts 2006-12-28
- Scoring Google on quality
- In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...
- Blog posts 2006-12-26
- Google multi-billion dollar risks in 2007
- GOOG passed the symbolic $500 mark on November 21, 2006 (see “GOOG @ $510: Do you buy or sell?”). One month later, GOOG closed 10% down off of its all-time high, but at still more than a 400% appreciation from its IPO price of $85 a share in 2004. Digital...
- Blog posts 2006-12-24
- Google and click fraud: As wholesome as milk?
- In “Microsoft vs. Google: Who wins,” I put forth that Google is winning the PR battle, hands down, trumping Microsoft, Yahoo, AOL…in mainstream media.Google also is playing a good PR game in the blogosphere, as evidenced by today’s marketing pitch for Google’s “rigorous filters” against click fraud, presented courtesy of...
- Blog posts 2006-12-11
Additional Resources
- DDoS + Web2.0 == Buckets o' Traffic
- Denial of Service attacks are based upon a simple idea: generate the maximum amount of traffic using the minimum amount of work. At one time this was as simple as sending a spoofed ICMP echo packet to a broadcast address or similar shenanigans. Modern DDoS attacks rely upon...
- Blog posts 2008-09-05
- From meme to paperback: Barack Obama is your new bicycle
- Besides Chuck Norris, and the Rickroll, Internet memes rarely go mainstream. But San Francisco native Matthew Honan managed to accomplish that feat — he built a simple website that randomly display acts of kindness from presidential candidate Barack Obama. Honan...
- Blog posts 2008-09-05
- 2011, A News Odyssey: Digg-ing Meets Up With Digging
- The crossover is close. The Internet is poised to overtake the newspaper industry in total size as an advertising medium. And the question is whether it can also overtake it as a news medium. Says here, the year will be 2011. That is likely to be when...
- Blog posts 2008-09-05
- The Office (2.0): No paper? No problem.
- I think I may have been the only person at this week's Office 2.0 conference using - gasp! - a pen and paper. There was no program "book" when I registered - the agenda was online only. And none of the exhibitors handed out press releases on paper - though...
- Blog posts 2008-09-05
- Enterprise password management really isn't a good idea
- Being at a university and working for a government department allows me to understand this concept well. There are shared resources here, there and everywhere, provided by different people and providers, all open to a "certain type" of person - employees or students. By having a single sign-on SSO point...
- Blog posts 2008-09-05
- Weekend Gadget Guidance: Find cheap printer ink, toner refills
- Ever been to Amazon.com? Sure, everyone has. But how about lately? If you're in the market for a printer, the site's new Ink & Toner Finder makes it easy to save money on ink without investing the time in manually refilling your cartridge. ...
- Blog posts 2008-09-05
- Seinfeld
- SeinfeldHow did this make it past focus groups?My theory is that they told the focus group subjects it was for a different company, and the subjects responded favorably. Therefore, we're all wrong and Microsoft is right.Wow, that's just brilliant!Windows' image is no longer tarnished. They are now being associated with...
- Discussion threads 2008-09-04
- Red Hat draws its line in the virtual sand with Qumranet
- The caves of Qumran, located in in the highly disputed region of the West Bank that sits between Israel and Jordan and is populated by both Palestinians and Jews, is where the famous Dead Sea Scrolls were discovered. The scrolls are said by many Judaic scholars...
- Blog posts 2008-09-04
- Adobe and NBC to provide live streaming of NFL games
- Adobe just announced that the NFL is going to use Flash to deliver live, online streaming video for NBC Sunday and Thursday night football games. You can go watch the games on NBCSports.com right now. It looks like they used Flex to build the player and I assume they're using...
- Blog posts 2008-09-04
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