<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://updates.zdnet.com/">
<channel>
	<title><![CDATA[advertising agency Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/advertising+agency.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to advertising agency]]></description>
	<s:counts start="0" returned="13" found="13" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Ad agencies to DOJ: We like the Microsoft-Yahoo deal]]></title>
		<link><![CDATA[http://blogs.zdnet.com/microsoft/?p=4288]]></link>
		<description><![CDATA[Four big ad agencies, under the auspices of the American Association of Advertising Agencies, has issued a public letter to the U.S. department of Justice supporting the Microsoft-Yahoo partnership, which the pair proposed in July. by Mary Jo Foley]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 19 Oct 2009 12:19:40 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising+agency.html"><![CDATA[Advertising Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/u.s.+department+of+justice.html"><![CDATA[U.S. Department Of Justice]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mary+jo+foley.html"><![CDATA[Mary Jo Foley]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">MSFT,YHOO</category>
	</item>
	<item>
		<title><![CDATA[Small Ad Agency Expects to Cut Project Time in Half and Accommodate Business Growth]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1200335]]></link>
		<description><![CDATA[As a small advertising agency, Nebraska-based Chemistry Advertising struggled to manage customer projects because it lacked a centralized file storage system. To address that issue, the agency implemented Windows Server 2008 R2 Foundation. The company now has an easy-to-manage system that helps employees to better organize and collaborate on projects....]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Thu, 01 Oct 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising+agency.html"><![CDATA[Advertising Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows+server+2008.html"><![CDATA[Microsoft Windows Server 2008]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
	</item>
	<item>
		<title><![CDATA[Microsoft sheds 2,000-employee ad agency in $530 million deal]]></title>
		<link><![CDATA[http://blogs.zdnet.com/microsoft/?p=3676]]></link>
		<description><![CDATA[The rumors of the past few weeks were true: Microsoft has sold Razorfish -- the digital ad agency it purchased when it bought its parent company aQuantive in 2007 -- to Publicis Groupe for $530 million. For those keeping track of employee-headcount totals at home, that means Microsoft is shedding...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 10 Aug 2009 07:56:50 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising+agency.html"><![CDATA[Advertising Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/razorfish.html"><![CDATA[Razorfish]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mary+jo+foley.html"><![CDATA[Mary Jo Foley]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Report: Microsoft chooses ad agency for Pink phone campaign]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12558-0.html?forumID=1&threadID=66283&messageID=1248886&start=0]]></link>
		<description><![CDATA[Report: Microsoft chooses ad agency for Pink phone campaignThe New iPhone 3G  ...... turns pink all by themselves.  Don't know if that's patentable.^o^Johnny Come LatelyIs this going to be the "iPhone Killer"?I don't care who the ad agency or manufacturer is, MS is too late and the market...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 01 Jul 2009 06:26:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/telecom+%2526+utilities.html"><![CDATA[Telecom & Utilities]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/pink.html"><![CDATA[Pink]]></category>
		<category domain="http://updates.zdnet.com/tags/phone.html"><![CDATA[phone]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+agency.html"><![CDATA[advertising agency]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Report: Microsoft chooses ad agency for Pink phone campaign]]></title>
		<link><![CDATA[http://blogs.zdnet.com/microsoft/?p=3216]]></link>
		<description><![CDATA[AdWeek is reporting that Microsoft has selected ad agency McCann Erickson to develop its campaign fo  the Microsoft "Pink Project." Pink is the codename for a Microsoft-branded phone and set of accompanying premium consumer services being developed largely by the Danger team that Microsoft acquired last year. by Mary...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 01 Jul 2009 05:53:56 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising+agency.html"><![CDATA[Advertising Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/phone.html"><![CDATA[Phone]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mary+jo+foley.html"><![CDATA[Mary Jo Foley]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Marketing and Advertising Agency Dramatically Improves Ability to Spot Great Talent Using ResumeGrabber]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=945463]]></link>
		<description><![CDATA[As a leading Marketing & Advertising agency Greenwich Marketing Partners, Inc. trains fresh graduates to immediately take over Fortune 500 account management, marketing communications, business development and advertising responsibilities. The challenge Greenwich Marketing Partners, Inc. faced was that, their training program was well known in the industry and they received...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/talent.html"><![CDATA[Talent]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+agency.html"><![CDATA[Advertising Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/recruiting.html"><![CDATA[Recruiting]]></category>
		<category domain="http://updates.zdnet.com/tags/egrabber.html"><![CDATA[eGrabber]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Echo chamber: Social media strategists are talking to themselves]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=193]]></link>
		<description><![CDATA[We may praise ourselves for our insight. But more often than not, none of that matters. The key decision makers that are creating and implementing these campaigns donâ€™t care what we think. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 21 Aug 2008 07:02:07 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising+agency.html"><![CDATA[Advertising Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/radio.html"><![CDATA[Radio]]></category>
		<category domain="http://updates.zdnet.com/tags/jonathan+trenn.html"><![CDATA[Jonathan Trenn]]></category>
		<category domain="http://updates.zdnet.com/tags/pandora.html"><![CDATA[Pandora]]></category>
		<category domain="http://updates.zdnet.com/tags/royalty+payment.html"><![CDATA[Royalty Payment]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
	</item>
	<item>
		<title><![CDATA[Facebook cedes equity stake to ad agency and gains advertising dollars]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12517-0.html?forumID=1&threadID=45556&messageID=841054&start=0]]></link>
		<description><![CDATA[Facebook cedes equity stake to ad agency and gains advertising dollarsRE: Facebook cedes equity stake to ad agency and gains advertising dollarshttp://www.analogstereo.com/wp/collaboration_for_innovation_how_to_bridge_the_gap.htmre:Facebookhttp://www.analogstereo.com/wp/collaboration_for_innovation_how_to_bridge_the_gap.htm]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 14 Mar 2008 07:57:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/equity+stake.html"><![CDATA[equity stake]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+dollar.html"><![CDATA[advertising dollar]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+agency.html"><![CDATA[advertising agency]]></category>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/equity.html"><![CDATA[equity]]></category>
	</item>
	<item>
		<title><![CDATA[A Prescription to Heal the Ad Agency Business]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=382365]]></link>
		<description><![CDATA[In order for the Advertising Agency business to succeed in the coming years there is a need to make some changes. It's no different than a Doctor telling a person with high blood pressure or a person with high cholesterol how to get healthy. There is a need to make...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 27 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+agency.html"><![CDATA[Advertising Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Assessing the Value of DAM Systems for Advertising Agencies]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=174754]]></link>
		<description><![CDATA[This white paper outlines how advertising agencies calculate a Return on Investment, both a Tactical ROI and a Strategic ROI, for adopting a Digital Asset Management system.  Ad agencies such as Ogilvy & Mather, McCann Erickson, Deutsch, Inc., Young & Rubicam, TBWA Paris, Grey Global, BBDO New York, Euro...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 28 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising+agency.html"><![CDATA[Advertising Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+asset+management.html"><![CDATA[Digital Asset Management]]></category>
		<category domain="http://updates.zdnet.com/tags/xinet.html"><![CDATA[Xinet]]></category>
		<category domain="http://updates.zdnet.com/tags/operational+planning.html"><![CDATA[Operational Planning]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[AdAgentPlus 4.0 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=411341]]></link>
		<description><![CDATA[Great tool for Advertising Agencies to help maximize productivity. AdAgentPlus is an integrated solution for advertising agencies and media companies that is, by far, the easiest to use. The cost of users learning a new system can be high, but not with AdAgentPlus. There are many powerful features to help...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Thu, 02 Oct 2003 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising+agency.html"><![CDATA[Advertising Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/adagentplus.html"><![CDATA[AdAgentPlus]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[AdAgentPlus 4.0 (Mac)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=440643]]></link>
		<description><![CDATA[AdAgentPlus is a great tool for Advertising Agencies to help maximize productivity. AdAgentPlus is an integrated solution for advertising agencies and media companies that is, by far, the easiest to use. The cost of users learning a new system can be high, but not with AdAgentPlus. There are many powerful...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Wed, 01 Oct 2003 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising+agency.html"><![CDATA[Advertising Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+macintosh.html"><![CDATA[Apple Macintosh]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/adagentplus.html"><![CDATA[AdAgentPlus]]></category>
		<category domain="http://updates.zdnet.com/tags/option+pack.html"><![CDATA[Option Pack]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/desktops.html"><![CDATA[Desktops]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
	</item>
	<item>
		<title><![CDATA[Advertising Agency Improves Business Processes and Collaboration With Microsoft Office 2003]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=280687]]></link>
		<description><![CDATA[The TOTEM Advertising Agency in Poland committed itself to a comprehensive implementation of Microsoft software to create a modern and flexible IT system that meets the company's needs. TOTEM replaced the open source software it had been using with Microsoft Office Standard Edition 2003. By introducing this new solution, the...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/business+process.html"><![CDATA[Business Process]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+agency.html"><![CDATA[Advertising Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+office+2003.html"><![CDATA[Microsoft Office 2003]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/operational+planning.html"><![CDATA[Operational Planning]]></category>
		<category domain="http://updates.zdnet.com/tags/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/collaboration.html"><![CDATA[Collaboration]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+office.html"><![CDATA[Microsoft Office]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/office+suites.html"><![CDATA[Office Suites]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
</channel>
</rss>
