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ZDNet Resources
- Facebook cedes equity stake to ad agency and gains advertising dollars
- Facebook cedes equity stake to ad agency and gains advertising dollarsRE: Facebook cedes equity stake to ad agency and gains advertising dollarshttp://www.analogstereo.com/wp/collaboration_for_innovation_how_to_bridge_the_gap.htmre:Facebookhttp://www.analogstereo.com/wp/collaboration_for_innovation_how_to_bridge_the_gap.htm
- Tags: Advertising & Promotion, advertisement, equity stake, advertising dollar, advertising agency, Facebook, equity
- Discussion threads 2008-03-14
- Polish advertising agency Launches Integrated IT Environment, Enhances Campaign Support
- Oskar Wegner, a Polish advertising agency, specializes in creating and managing loyalty and marketing programs for the pharmaceutical industry. The success of these programs depends not only on processing important data but also on the integration of efforts by many people performing different tasks. In order to streamline these activities...
- Tags: IT Environment, Advertising Agency, Information Technology, Microsoft Corp., Data Management, Advertising & Promotion, Microsoft Windows Server 2003, Servers, Marketing, Operating Systems, Microsoft Windows, Software, Hardware
- Case studies 2006-11-28
- Assessing the Value of DAM Systems for Advertising Agencies
- This white paper outlines how advertising agencies calculate a Return on Investment, both a Tactical ROI and a Strategic ROI, for adopting a Digital Asset Management system. Ad agencies such as Ogilvy & Mather, McCann Erickson, Deutsch, Inc., Young & Rubicam, TBWA Paris, Grey Global, BBDO New York, Euro...
- Tags: Advertising Agency, Advertisement, Agency, White Paper, Digital Asset Management, Operational Planning, Advertising & Promotion, Business Operations, Marketing
- White papers 2006-03-28
- EMC Dantz Retrospect Protects Major European advertising agency
- With more than 500 employees, Springer & Jacoby, located in Hamburg, Germany, is one of Europe's biggest advertising agencies. The staff at Springer & Jacoby supervises the accounts of more than 100 clients, including Axel Springer, Deutsche Telekom, and Unilever Bestfood, with commercials that span a wide range of products...
- Tags: Advertising Agency, Advertisement, EMC Corp., EMC Dantz Retrospect, Storage, Hardware
- Case studies
- EMC Dantz Retrospect Allows advertising agency to Back Up Directly to Disk
- In 2000, a group of former students convinced Stephen C. Holtzman, the Macintosh Administrative Technician at Dawson College, to become the Chief Information Officer CIO for D-ZIGN S.A.B. Inc., a marketing advertising agency located near Montreal, Canada. Because of his positive experience using Retrospect on the computers at Dawson College,...
- Tags: Advertising Agency, Advertisement, Disk, EMC Corp., EMC Dantz Retrospect, Storage, Advertising & Promotion, Hardware, Marketing
- Case studies
- advertising agency Improves Business Processes and Collaboration With Microsoft Office 2003
- The TOTEM Advertising Agency in Poland committed itself to a comprehensive implementation of Microsoft software to create a modern and flexible IT system that meets the company's needs. TOTEM replaced the open source software it had been using with Microsoft Office Standard Edition 2003. By introducing this new solution, the...
- Tags: Business Process, Advertising Agency, Advertisement, Collaboration, Microsoft Office 2003, Microsoft Corp., Operational Planning, Data Management, Advertising & Promotion, Microsoft Office, Business Operations, Marketing, Office Suites, Software
- Case studies
Additional Resources
- BriefingsDirect Insights analysts probe future of online advertising and find transactional lucre lurking
- Read a full transcript of the podcast. The future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo! And Wall Street still has a hard time figuring out how much Google is worth, based on just those little...
- Tags: Software, Advertisement, Business, Online Advertising, Bookkeeping Service, Dana Gardner
- Blog posts 2008-05-15
- The real question: Is Microsoft still interested in Yahoo?
- I actually believed Microsoft CEO Steve Ballmer when he said he was walking away from buying Yahoo. I wasn't among the crowd who thought Ballmer was just posturing, waiting for Yahoo stock prices to plummet and Yahoo shareholder lawsuits to mount before sweeping back in and getting Yahoo for a...
- Tags: Yahoo! Inc., Microsoft Corp., Web Site Development, Financial Accounting, Internet, Finance, Mary Jo Foley
- Blog posts 2008-05-15
- Can Icahn bring Microsoft's Yahoo bid back?
- Updated: Billionaire investor Carl Icahn announced an alternate board of directors for Yahoo in a move that could revive a Microsoft bid. Will Microsoft chief Steve Ballmer bite? As expected Icahn announced his alternate slate, which includes Mark Cuban, who sold Broadcast.com to...
- Tags: Yahoo! Inc., Microsoft Corp., Carl Icahn, Corporate Governance, Business Operations, Corporate Law, Larry Dignan
- Blog posts 2008-05-15
- Ask.com buys Dictionary.com; Bolsters reference content
- Ask.com plans to buy Lexico Publishing Group, the company behind Dictionary.com, Thesaurus.com and Reference.com, for an undisclosed sum. The fourth largest search engine briefed a few reporters on its plans such as News.com's Stephen Shankland. The deal is expected to be officially announced Thursday. ...
- Tags: Ask.com, Larry Dignan
- Blog posts 2008-05-15
- Comcast scoops up Plaxo: good move
- In a move that surprises few people, Plaxo is being acquired. The surprise - at least for some - is that it is Comcast and not one of the usual suspects of Facebook or Google. Comcast is Plaxo's biggest partner and provides hosting for all Comcast email subscriber address books....
- Tags: Plaxo Inc., Comcast Corp., Advertising & Promotion, E-mail, Marketing, Online Communications, Dennis Howlett
- Blog posts 2008-05-14
- Does Microsoft really need to diversify into consumer products?
- Watching Microsoft Chairman Bill Gates go through the paces during his last Microsoft CEO Summit keynote on May 14, I couldn't help but ponder again why Microsoft thinks it needs to be both a business and a consumer software vendor. From May 13 to 15, Microsoft officials...
- Tags: Microsoft Corp., Tech Innovation, Groupware, Enterprise Software, Software, Mary Jo Foley
- Blog posts 2008-05-14
- UK gov't releases transparent post-failure analysis
- The UK Identity & Passport Service IPS has released an excellent post-implementation assessment report describing lessons learned from five key 2007 projects. In an unusually transparent move for any government agency, the report candidly examines each project's objectives, deliverables, and areas for improvement. ...
- Tags: Project, Procurement, Analysis, IPS, Purchasing & Procurement, Government, Business Operations, Michael Krigsman
- Blog posts 2008-05-14
- News to know: Zoho; HP; Windows 7; Patch day
- Notable headlines: Dennis Howlett: Zoho's Googley login raises interesting questions Ed Bott: The key to Windows success? It's all about the drivers News.com: Facebook pulls ‘stalker list' tool after Gawker exposes it Mary Jo Foley: Gates emphasizes PC-phone...
- Tags: Google Inc., Hewlett-Packard Co., Microsoft Windows 7, Microsoft Corp., Electronic Data Systems Corp., Microsoft Windows, Operating Systems, Software, Larry Dignan
- Blog posts 2008-05-14
- Google grabs for billions in pharma gold...
- Google has asked all hacks to assemble at the Googleplex Monday 19th to hear about the state of search and also Google Health. That sounds like hearing about the health of Google and also its new service Google Health. Health is a tricky area for Google. I remember chatting...
- Tags: Google Inc., Pharmaceutical Company, Health Care, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, Tom Foremski
- Blog posts 2008-05-13
- No Office 2007 for UK classrooms?
- InformationWeek is reporting on new complaints from the British Educational Communications and Technology Agency BECTA against Microsoft's lack of support for open standards. Now that OOXML has been adopted as an ISO standard, it's hard to say where this will go; however, the agency makes the case for steering...
- Tags: Microsoft Office 2007, Office Open XML, Microsoft Office, Office Suites, Software, Christopher Dawson
- Blog posts 2008-05-13
- First, a game of green. Then, fade to black
- It is truly astonishing that I mention the word Apple in a post and I get more talkbacks than pretty much anything I write about. Puh-leeze, get a grip. Anyway, just back from reluctantly leaving my old PowerBook G4 with the kindly (actually, can someone half my age be kindly?)...
- Tags: Brain, Query, Apple Inc., Games, E-mail, Web Site Development, Notebooks, Personal Technology, Online Communications, Internet, Hardware, Notebooks & Tablets, Heather Clancy
- Blog posts 2008-05-13
- UK education agency nixes OOXML
- UK education agency nixes OOXMLSo because Open XML is not open enough ...... schools should save their documents in the far more closed and proprietary .doc and other file formats. And people are worried about the US educational system!Agree with this moveIt isn't a good idea to expect all the...
- Tags: OpenDocument Format (ODF), UK education agency, Office Open XML, Microsoft Office, OpenDocument Format, ODF app, Microsoft Corp.
- Discussion threads 2008-05-13
- Earthlink finally pulls out of Wireless Philly, but all is not lost
- The final nail in the coffin of municipal Wi-Fi was hammered today as Earthlink pulled the plug on Philadelphia's wireless program, as the Wall Street Journal reports. "This was about a business model that simply didn't work," said Rolla Huff, chief executive of the Atlanta-based Internet services...
- Tags: EarthLink Inc., City, Network, Municipal Wi-Fi, Wi-Fi, Wireless, Richard Koman
- Blog posts 2008-05-13
- UK education agency nixes OOXML
- Office Open XML – the open standard with a trademark in its name – might be good enough for the International Standards Organization but it's not acceptable to British schools, InfoWeek reports. "In the context of the education system," lack of truly open standards in Office 2007 "can result...
- Tags: Microsoft Office 2007, Agency, Microsoft Corp., Office Open XML, Microsoft Office, OpenDocument Format (ODF), Office Suites, Software, Emerging Technologies, Richard Koman
- Blog posts 2008-05-13
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White Papers and Webcasts
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