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	<title><![CDATA[advertiser Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/advertiser.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to advertiser]]></description>
	<s:counts start="0" returned="20" found="189" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Microsoft opens up Windows 7 to advertisers via downloadable themes]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12558-0.html?forumID=1&threadID=71580&messageID=1381413&start=0]]></link>
		<description><![CDATA[Windows for freeI think a lot of consumers and businesses also would not object to their desktop being used as an advertising space by Microsoft if this would let them use Windows at no charge. I believe Google is going in the same direction with their ChromeOS.Its an operating system!!Windows...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 13 Nov 2009 05:20:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating systems]]></category>
		<category domain="http://updates.zdnet.com/tags/windows+8.html"><![CDATA[Windows 8]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/downloadable+theme.html"><![CDATA[downloadable theme]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows+7.html"><![CDATA[Microsoft Windows 7]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Microsoft opens up Windows 7 to advertisers via downloadable themes]]></title>
		<link><![CDATA[http://blogs.zdnet.com/microsoft/?p=4538]]></link>
		<description><![CDATA[The same way that it already allows advertisers to buy placement on various Microsoft sites and properties, Microsoft may allow them to extend their brands onto Windows 7. The ads aren't being foisted on Windows 7 users. Those who don't want the advertiser-branded themes don't have to see them, as...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 13 Nov 2009 05:01:54 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows+7.html"><![CDATA[Microsoft Windows 7]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/mary+jo+foley.html"><![CDATA[Mary Jo Foley]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[XML Advertiser 1.1.8.118 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1139063]]></link>
		<description><![CDATA[XML Advertiser 2009 version 1.1.8.118, custom XML document viewer and editor. Used to create XML based data to hold advertisement images, text, or other informational detail. Set height and width sizes for items to be displayed on a page specific to the documents layout. Preview your code portions in the...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Fri, 04 Sep 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/asaapplications.html"><![CDATA[AsaApplications]]></category>
		<category domain="http://updates.zdnet.com/tags/xml.html"><![CDATA[XML]]></category>
		<category domain="http://updates.zdnet.com/tags/software%252fweb+development.html"><![CDATA[Software/Web Development]]></category>
		<category domain="http://updates.zdnet.com/tags/web+development.html"><![CDATA[Web Development]]></category>
	</item>
	<item>
		<title><![CDATA[Apple: GarageBand leaks user data to advertisers]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12691-0.html?forumID=1&threadID=67504&messageID=1281821&start=0]]></link>
		<description><![CDATA[Apple: GarageBand leaks user data to advertisersupdate very largeThe update is 139 mb.  There must be much more to the update than just not changing Safari preferences.RE: Apple: GarageBand leaks user data to advertisersMaybe you should use less sensational headlines...or at least remotely accurate ones.There is much more than...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 04 Aug 2009 03:25:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[SECURITY]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/garageband.html"><![CDATA[GarageBand]]></category>
		<category domain="http://updates.zdnet.com/tags/user+data.html"><![CDATA[user data]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[advertiser]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Apple: GarageBand leaks user data to advertisers]]></title>
		<link><![CDATA[http://blogs.zdnet.com/security/?p=3901]]></link>
		<description><![CDATA[Apple today warned that its GarageBand software is leaking users' Web activity to third parties and advertisers.    The company shipped GarageBand 5.1 to plug the hole and advise users to tweak their Safari browser preferences to avoid data leakage.Â  Here's the relevant information from Apple's advisory: ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 03 Aug 2009 16:38:28 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/apple+safari.html"><![CDATA[Apple Safari]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/user+data.html"><![CDATA[User Data]]></category>
		<category domain="http://updates.zdnet.com/tags/garageband.html"><![CDATA[GarageBand]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/garageband+5.1.html"><![CDATA[GarageBand 5.1]]></category>
		<category domain="http://updates.zdnet.com/tags/default+preference.html"><![CDATA[Default Preference]]></category>
		<category domain="http://updates.zdnet.com/tags/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/ryan+naraine.html"><![CDATA[Ryan Naraine]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Three-Screen Advertising: New Ad Revenues for Service Providers]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1169521]]></link>
		<description><![CDATA[Media companies have long benefited from dual revenue streams, selling content to consumers while also selling time or space to advertisers. Service providers are now entering the media business with multimedia content on their broadband portals and mobile phone decks, as well as IPTV services. How can they best leverage...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Wed, 29 Jul 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/lucent+technologies+inc..html"><![CDATA[Lucent Technologies Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/service+provider.html"><![CDATA[Service Provider]]></category>
		<category domain="http://updates.zdnet.com/tags/alcatel.html"><![CDATA[Alcatel]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/business+services.html"><![CDATA[Business Services]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ALA</category>
		<category domain="tickers">ALA</category>
	</item>
	<item>
		<title><![CDATA[Adknowledge acquires Smart Rewards: Can virtual cash reinvent online ads?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Foremski/?p=613]]></link>
		<description><![CDATA[  Adknowledge, the largest online advertising network, today acquired Super Rewards, a fast growing startup that uses virtual cash to engage people with advertisers. The value of the deal was not disclosed.  "I'm very excited about the promise of virtual cash," Brett Brewer, president of Adknowledge, told SVW....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 22 Jul 2009 05:01:44 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/adknowledge.html"><![CDATA[AdKnowledge]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/super+rewards.html"><![CDATA[Super Rewards]]></category>
		<category domain="http://updates.zdnet.com/tags/virtual+cash.html"><![CDATA[Virtual Cash]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+foremski.html"><![CDATA[Tom Foremski]]></category>
	</item>
	<item>
		<title><![CDATA[Software Firm Achieves 50 Percent Growth With Software-Plus-Services]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1102411]]></link>
		<description><![CDATA[Based in Braga, Portugal, Multivector is a software developer that specializes in solutions for advertisers and publishers. Since 1998, it has earned a reputation for innovative software that helps property agents and car dealers reach hundreds of thousands of customers. A long-term Microsoft Partner, Multivector recently adopted the software-plus-services approach...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Wed, 01 Jul 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://updates.zdnet.com/tags/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Yahoo: Tops in display ads; AT&T, Verizon Wireless in ad war]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=17834]]></link>
		<description><![CDATA[Yahoo is the top dog in display ads in terms of display advertising and it's clear that Verizon Wireless and AT&T consider the Web a key battleground for customers, according to comScore data.Â     In a statement, comScore ranked the biggest display ad publishers. Yahoo captured 13.2 percent...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 12 May 2009 09:51:34 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/at%2526t+corp..html"><![CDATA[AT&T Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/verizon+wireless.html"><![CDATA[Verizon Wireless]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">T</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VZ</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">T,VZ,YHOO</category>
	</item>
	<item>
		<title><![CDATA[From 'Payola' to 'Pay for Say': Will Metrics Aid Honesty or Abet Dishonesty in Online Conversation?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=17730]]></link>
		<description><![CDATA[Every medium or twist on a medium seems to spawn its own version of hiding the agenda.    For decades, radio has had â€" and apparently continues to have â€" its payola problems. One way or another, music jockeys get paid off to play particular songs.  ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 08 May 2009 15:22:14 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/conversation.html"><![CDATA[Conversation]]></category>
		<category domain="http://updates.zdnet.com/tags/payment.html"><![CDATA[Payment]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/marketers.html"><![CDATA[Marketers]]></category>
		<category domain="http://updates.zdnet.com/tags/conversation+phrase.html"><![CDATA[Conversation Phrase]]></category>
		<category domain="http://updates.zdnet.com/tags/blogher.html"><![CDATA[BlogHer]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+steinert-threlkeld.html"><![CDATA[Tom Steinert-Threlkeld]]></category>
	</item>
	<item>
		<title><![CDATA[Creating New Revenue From Advertising]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1169519]]></link>
		<description><![CDATA[Media companies have long benefited from dual revenue streams, selling content to consumers while also selling time or space to advertisers. Service providers are now entering the media business with multimedia content on their broadband portals and mobile phone decks, as well as IPTV services. How can they best leverage...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Tue, 05 May 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://updates.zdnet.com/tags/lucent+technologies+inc..html"><![CDATA[Lucent Technologies Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/alcatel.html"><![CDATA[Alcatel]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/business+services.html"><![CDATA[Business Services]]></category>
		<category domain="http://updates.zdnet.com/tags/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ALA</category>
		<category domain="tickers">ALA</category>
	</item>
	<item>
		<title><![CDATA[Advertiser Decreases Timeline, Increases Confidence With Technology Center Visit]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=993407]]></link>
		<description><![CDATA[Chicago, Illinois - based Apartments.com is a premier online rentals resource offering renters a comprehensive database of apartment homes while driving highly qualified leads to advertisers. Apartments.com acts as a central point of reference for renters who are looking for the perfect apartment and for property owners and managers who...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Fri, 01 May 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows+server+2008.html"><![CDATA[Microsoft Windows Server 2008]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
	</item>
	<item>
		<title><![CDATA[Google Case Study: ApartmentRatings.com]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1015981]]></link>
		<description><![CDATA[ApartmentRatings.com, a site for apartment hunters to obtain information such as peer reviews in order to make informed rental decisions. Advertising is the company's exclusive source of income; however, the company faces several challenges in selling ads. The rental housing market is highly localized, yet it noted that it can...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/google+adsense.html"><![CDATA[Google AdSense]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Top US advertisers in traditional media in 2008]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=15340]]></link>
		<description><![CDATA[Rank Parent Company Ad Dollars Spent   1 Procter & Gamble Co $2,342,319,397   2 General Motors Corp $1,441,747,399   3 AT&T Inc $1,317,893,377   4 Verizon $1,125,700,512   5 Johnson & Johnson $1,059,109,138   6 Time Warner Inc $878,355,332   7 Toyota...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 29 Dec 2008 10:18:24 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/media.html"><![CDATA[Media]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/nb.html"><![CDATA[NB]]></category>
		<category domain="http://updates.zdnet.com/tags/nb.html"><![CDATA[NB]]></category>
	</item>
	<item>
		<title><![CDATA[Top 25 advertisers in African American media]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10599-0.html?forumID=1&threadID=55655&messageID=1051265&start=0]]></link>
		<description><![CDATA[Top 25 advertisers in African American mediaTop 25.That's a good point.RE: Top 25 advertisers in African American mediaIt would be different if the list would be 25 top earners, together with Toyota since they both in the verge of making gas engine fuel saver. So GENERAL MOTORS CORP got the...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 18 Dec 2008 21:04:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/top+25.html"><![CDATA[Top 25]]></category>
		<category domain="http://updates.zdnet.com/tags/african-american+media.html"><![CDATA[African-American media]]></category>
		<category domain="http://updates.zdnet.com/tags/top+25+advertiser.html"><![CDATA[Top 25 advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/african-american.html"><![CDATA[African-American]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[advertiser]]></category>
	</item>
	<item>
		<title><![CDATA[Facebook: Will you go for its latest ad plan?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=54139&messageID=1024302&start=0]]></link>
		<description><![CDATA[Facebook: Will you go for its latest ad plan?Just one more reason......not to use these lame sites.Don't ignore the power of brandingIn general, I think it's slightly more difficult for business owners - and ultimately advertisers - to grasp the concept of "branding" versus click through advertising that nets instant,...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 11 Nov 2008 10:08:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[branding]]></category>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[advertiser]]></category>
	</item>
	<item>
		<title><![CDATA[Facebook: Will you go for its latest ad plan?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=10769]]></link>
		<description><![CDATA[Facebook, which is reportedly being outhustled on ad sales by MySpace, is rolling out a new model to advertisers. The aim: Get you to interact with an ad.    According to the Wall Street Journal, Facebook introduced the ads in August and is now rolling it out to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 11 Nov 2008 05:46:43 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/myspace.html"><![CDATA[MySpace]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/myspace.html"><![CDATA[MySpace]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
	</item>
	<item>
		<title><![CDATA[Social Web news: Twitter terrorism, YouTube ads, Social Networking on TV]]></title>
		<link><![CDATA[http://blogs.zdnet.com/social/?p=599]]></link>
		<description><![CDATA[A few interesting links from today on news relating to the Social Webâ€¦ by Steve O'Hear]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 27 Oct 2008 11:01:14 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/social+web.html"><![CDATA[Social Web]]></category>
		<category domain="http://updates.zdnet.com/tags/tv.html"><![CDATA[TV]]></category>
		<category domain="http://updates.zdnet.com/tags/terrorism.html"><![CDATA[Terrorism]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://updates.zdnet.com/tags/homeland+security.html"><![CDATA[Homeland Security]]></category>
		<category domain="http://updates.zdnet.com/tags/government.html"><![CDATA[Government]]></category>
		<category domain="http://updates.zdnet.com/tags/steve+o%2527hear.html"><![CDATA[Steve O'Hear]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/social+web.html"><![CDATA[Social Web]]></category>
		<category domain="http://updates.zdnet.com/tags/terrorism.html"><![CDATA[Terrorism]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://updates.zdnet.com/tags/myspace.html"><![CDATA[MySpace]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://updates.zdnet.com/tags/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://updates.zdnet.com/tags/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/home+entertainment.html"><![CDATA[Home Entertainment]]></category>
		<category domain="http://updates.zdnet.com/tags/steve+o%2527hear.html"><![CDATA[Steve O'Hear]]></category>
	</item>
	<item>
		<title><![CDATA[MySpace launches ad platform for small businesses]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=10400]]></link>
		<description><![CDATA[MySpace on Monday will unveil a targeted ad platform called MyAds, a beta designed to enable smaller advertisers to use its HyperTargeting technology.    HyperTargeting is the MySpace platform used by its larger advertisers. With MyAds, MySpace is trying to tap into smaller advertisers that can be used...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 12 Oct 2008 19:30:19 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/small+business.html"><![CDATA[Small Business]]></category>
		<category domain="http://updates.zdnet.com/tags/myspace.html"><![CDATA[MySpace]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/myads.html"><![CDATA[MyAds]]></category>
		<category domain="http://updates.zdnet.com/tags/hypertargeting.html"><![CDATA[HyperTargeting]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
	</item>
	<item>
		<title><![CDATA[The open source opportunity in web advertising]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Murphy/?p=1258]]></link>
		<description><![CDATA[Changes in IE8 and pre-beta comments aboujt IE9 suggest that the day is coming when pages assembled from multiple sources will  always be considered untrusted and some of the content automatically removed. This poses a big problem for web advertisers and content assemblers - a problem that spells an...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 02 Oct 2008 06:05:16 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/open+source.html"><![CDATA[Open Source]]></category>
		<category domain="http://updates.zdnet.com/tags/xss.html"><![CDATA[XSS]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/phishing.html"><![CDATA[Phishing]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/cyberthreats.html"><![CDATA[Cyberthreats]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
		<category domain="http://updates.zdnet.com/tags/spam+and+phishing.html"><![CDATA[Spam And Phishing]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/paul+murphy.html"><![CDATA[Paul Murphy]]></category>
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