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- Yahoo: Tops in display ads; AT&T, Verizon Wireless in ad war
- Yahoo is the top dog in display ads in terms of display advertising and it's clear that Verizon Wireless and AT&T consider the Web a key battleground for customers, according to comScore data. In a statement, comScore ranked the biggest display ad publishers. Yahoo captured 13.2 percent...
- Blog posts 2009-05-12
- From 'Payola' to 'Pay for Say': Will Metrics Aid Honesty or Abet Dishonesty in Online Conversation?
- Every medium or twist on a medium seems to spawn its own version of hiding the agenda. For decades, radio has had â€" and apparently continues to have â€" its payola problems. One way or another, music jockeys get paid off to play particular songs. ...
- Blog posts 2009-05-08
- Advertiser Decreases Timeline, Increases Confidence With Technology Center Visit
- Chicago, Illinois - based Apartments.com is a premier online rentals resource offering renters a comprehensive database of apartment homes while driving highly qualified leads to advertisers. Apartments.com acts as a central point of reference for renters who are looking for the perfect apartment and for property owners and managers who...
- Case studies 2009-05-01
- Google Case Study: ApartmentRatings.com
- ApartmentRatings.com, a site for apartment hunters to obtain information such as peer reviews in order to make informed rental decisions. Advertising is the company's exclusive source of income; however, the company faces several challenges in selling ads. The rental housing market is highly localized, yet it noted that it can...
- Case studies 2009-01-01
- Top US advertisers in traditional media in 2008
- Rank Parent Company Ad Dollars Spent 1 Procter & Gamble Co $2,342,319,397 2 General Motors Corp $1,441,747,399 3 AT&T Inc $1,317,893,377 4 Verizon $1,125,700,512 5 Johnson & Johnson $1,059,109,138 6 Time Warner Inc $878,355,332 7 Toyota...
- Blog posts 2008-12-29
- Top 25 advertisers in African American media
- Top 25 advertisers in African American mediaTop 25.That's a good point.RE: Top 25 advertisers in African American mediaIt would be different if the list would be 25 top earners, together with Toyota since they both in the verge of making gas engine fuel saver. So GENERAL MOTORS CORP got the...
- Discussion threads 2008-12-18
- Facebook: Will you go for its latest ad plan?
- Facebook: Will you go for its latest ad plan?Just one more reason......not to use these lame sites.Don't ignore the power of brandingIn general, I think it's slightly more difficult for business owners - and ultimately advertisers - to grasp the concept of "branding" versus click through advertising that nets instant,...
- Discussion threads 2008-11-11
- Facebook: Will you go for its latest ad plan?
- Facebook, which is reportedly being outhustled on ad sales by MySpace, is rolling out a new model to advertisers. The aim: Get you to interact with an ad. According to the Wall Street Journal, Facebook introduced the ads in August and is now rolling it out to...
- Blog posts 2008-11-11
- Social Web news: Twitter terrorism, YouTube ads, Social Networking on TV
- A few interesting links from today on news relating to the Social Web… by Steve O'Hear
- Blog posts 2008-10-27
- MySpace launches ad platform for small businesses
- MySpace on Monday will unveil a targeted ad platform called MyAds, a beta designed to enable smaller advertisers to use its HyperTargeting technology. HyperTargeting is the MySpace platform used by its larger advertisers. With MyAds, MySpace is trying to tap into smaller advertisers that can be used...
- Blog posts 2008-10-12
- The open source opportunity in web advertising
- Changes in IE8 and pre-beta comments aboujt IE9 suggest that the day is coming when pages assembled from multiple sources will always be considered untrusted and some of the content automatically removed. This poses a big problem for web advertisers and content assemblers - a problem that spells an...
- Blog posts 2008-10-02
- Google needs more transparency for antitrust battles
- Is the Google-Yahoo deal a case of "meet the new boss, same as the old boss?" Is Google throwing its weight around, anointing companies that it blesses and crushing others? No, Fred Vogelstein writes in Wired, but it will need to show substantially more transparency in its...
- Blog posts 2008-09-22
- Top display advertisers in June 2008
- Advertiser Pageviews, mln. Share of Display Ads Unique Visitors, 000 Total Internet 329,828 100.0 180,571 Microsoft 5,529 1.7 126,367 University of Phoenix 4,722 1.4 120,475 Experian Interactive 3,968 1.2 137,915 United Online, Inc 3,929 1.2 136,329 Verizon 3,818...
- Blog posts 2008-09-10
- Top online apparel advertisers in April 2008
- Advertiser Impressions, 000 Share Voice Visitors, 000 Frequency American Apparel 483,389 24.1% 48,887 9.9 UnderArmour.com 311,528 15.5% 50,862 6.1 SnorgTees.com 249,214 12.4% 34,009 7.3 L.L. Bean, Inc. 205,590 10.3% 39,781 5.2 LaneBryant.com 141,981 7.1% 22,645 6.3 Nordstrom.com 94,206...
- Blog posts 2008-09-01
- Top Russian Internet advertisers: Ford, MTS, Megafon, GM, Vympelkom
- Mindshare Interaction published a list of top advertisers in Internet sector in Russia Federation, compiling the data for the first half of 2008. Ford Motor Co led the way with $4.6 mln spending, followed by Russian mobile operators MTS and Megafon, then by US automaker General Motors, another mobile operator...
- Blog posts 2008-08-13
- Digg's new "recommendation engine" could be a boon to advertisers
- After what seemed like endless hints and pre-announcements, social news site Digg will finally start rolling out its "Recommendation Engine" this week. by Steve O'Hear
- Blog posts 2008-06-30
- MySpace answers questions about redesign and reputation
- On the day that MySpace rolled out its much discussed redesign, I asked Steve Pearman, the company's SVP of product strategy, five quick questions about the new features and why the social media community may still think MySpace is the kids' version of Facebook. by Jennifer Leggio
- Blog posts 2008-06-18
- Norwegian online advertisers spend 133 euros per user
- Two thirds (65% or €7.3 billion) of European online ad budgets were spent in the big three markets of the UK, Germany and France, IAB Europe says. With the European average at €80.6, Norwegian advertisers spent the most at €133.2 per person, followed by the UK at...
- Blog posts 2008-06-04
- I have seen this Facebook movie before
- What's the deal with Facebook? It seems they can't decide what to do about the Google, or open source generally. Their top executives are spending more time on stage than the Rolling Stones. Which is the problem. What's clear in any Marc Zuckerberg interview is...
- Blog posts 2008-05-29
- Monetizing social media: Still an uphill climb; Some friends may be worthless
- Monetizing social media: Still an uphill climb; Some friends may be worthlessSomething is worth exactllywhat someone else is willing to pay for it.Couldn't be because they stink?Their revenue shortfall and lack of growth could just as likely be traced to their notorious right wing bias. As the neocons fall...
- Discussion threads 2008-05-08
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