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Google fights against Click Fraud? Yes, BUT No: The Google machine is fueled by SPIN, I said earlier in the year: "Google’s secret weapon is a four letter word."BUT, Can Google SPIN conquer everything, even the scourge of click fraud?Shuman Ghosemajumder, Business Product Manager Trust & Safety, continues to do his darndest!I met one-on-one with Ghosemajumder and separately...; Tags: Uncategorized, Google, Click Fraud; Blog posts 2007-04-30
Why Click Fraud is NOT case closed!: In the world of click fraud, what a difference eight months and a cross-country trip makes! The SES New York City “Auditing Paid Listings & Click Fraud” panel yesterday was a collegial, mutually beneficial industry reaffirmation of how far EVERYONE has come in battling the scourge of click fraud...; Tags: Google, Click Fraud, Advertising, Yahoo, Search Advertising, Search, Legal, Business Models; Blog posts 2007-04-13
Click Fraud: Yahoo wants audits!: Last month I asked Click Fraud: Yahoo pledges quality, what about audits? Reggie Davis, newly appointed Yahoo Vice President of Marketplace Quality, told me Tuesday that Yahoo supports the Internet Advertising Bureau’s push for “auditing against standards,” the click measurement standards currently being formulated under the auspices of the IAB’s...; Tags: Click Fraud, Yahoo; Blog posts 2007-04-12
Click Fraud: Yahoo pledges quality, what about audits?: As Associate General Counsel, Yahoo, Reggie Davis negotiated a settlement last year in the class action lawsuit matter of Checkmate Strategic Group, Inc. vs. Yahoo Inc., which alleged breach of contract and unfair business practices, including improper collection of revenue for clicks that were click fraud. Now, as newly...; Tags: audit, Yahoo! Inc., click fraud, advertiser, Reggie Davis, settlement; Blog posts 2007-03-28
Why Yahoo really needs click fraud 'Czar': Why Yahoo really needs click fraud 'Czar'Not going to solve the problemA lawyer in the role of click fraud "Czar"?That sounds as though it will help Yahoo more than it's advertisers. To acheive the intended goals of this position, a CIO or other technically oriented click fraud expert would have...; Tags: click fraud, Czar, advertiser, Yahoo! Inc.; Discussion threads 2007-03-24

Beware Google $1 billion click fraud PR campaign: Beware Google $1 billion click fraud PR campaignIt *IS* partly forgone revenueunless the corresponding amount is reclaimed back from the web publishers being paid for those clicks, which may not be possible in most cases.more refunds to click fraud victims; higher overall cost of advertising due to the loss incurred....; Tags: public relations, click fraud, advertiser; Discussion threads 2007-03-06
Google: Stingy with click fraud refunds?: In “Google and click fraud: As wholesome as milk?” in December and “Click Fraud: Is Google fighting the wrong battle?” last month, I dissected and analyzed Shuman Ghosemajumder’s Power Point slide “proof” purporting to demonstrate how click fraud through Google can not be more than a “fraction of one percent”...; Tags: Google Software Applications, ROI, Gmail, Google, Click Fraud, Legal; Blog posts 2007-03-01
Can Yahoo 'stay ahead' of click fraud?: In “Google, Yahoo on click fraud audits: look to the IAB” I recount my exchange with Google and Yahoo, during the click fraud panel at Search Engine Strategies conference last August, asking the companies to commit not only to the Interactive Advertising Bureau IAB “Click Measurement Guidelines,” but to the...; Tags: click fraud, Yahoo! Inc., advertiser; Blog posts 2007-01-08
Who can stop click fraud? Legitimate advertisers: Today’s Washington Post ‘Click fraud’ Threatens Foundation of Web Ads,” is the latest mainstream media “expose” on search advertisers being billed for intentionally “invalid clicks,” or click fraud. Similar to the last mainstream media click fraud “expose” offered up by Business Week (see my “PR the antidote to click...; Tags: Interactive Advertising Bureau, advertiser, click fraud; Blog posts 2006-10-22
Don't be a click fraud victim: Two easy steps: Don't be a click fraud victim: Two easy stepsClarificationHi Garett, Thanks for raising an important issue which we take very seriously. There is a great deal of attention on this right now, and there are some misconceptions in your article that I would like to clarify. You're right that site...; Tags: ROI/TCO, network, advertiser, ROI, click fraud, Google AdSense, advertisement; Discussion threads 2006-09-25
Is PR the antidote to click fraud?: Click fraud has “officially” been acknowledged, it is a Business Week cover story, “click fraud, the Dark Side of Online Advertising,” as signaled by Steve Rubel, senior vice president at Edelman, the “largest independent global PR firm,” aka Micro Persuasion.Business Week cites the click fraud point men at both Yahoo...; Tags: Google Inc., advertiser, click fraud; Blog posts 2006-09-22
Google, Yahoo click fraud audits: When will advertisers demand them?: Google and Yahoo PR machines are convincing advertisers that click fraud is “under control.” A search engine telling an advertiser that click fraud is “under control” in its Pay Per Click account without allowing the advertiser to independently audit the engine’s claim, however, is as cavalier as saying, “don’t worry,...; Tags: click fraud, Yahoo! Inc., advertiser; Blog posts 2006-08-25
Click Fraud: What does Google fear?: Google CEO Eric Schmidt advised at the Search Engine Strategies Conference in San Jose last Wednesday, regarding click fraud, that he believes “we have it under control.”If that is the case, then why did Google’s Business Product Manager, Trust & Safety, Shuman Ghosemajumder, go on the offensive the prior day...; Tags: Google Inc., advertiser, click fraud; Blog posts 2006-08-12
SES on Click Fraud: Industry collaboration, or vested interests?: Yesterday’s SES panel, “Auditing Paid Listings & Click Fraud Issues,” began with a straight forward review of the legal status of outstanding click fraud lawsuits against leading search engines Google and Yahoo.When John Slade, Yahoo Search Marketing, addressed the audience, he underscored Yahoo’s committment to the recently announced collaborative Interactive...; Tags: Google Inc., Interactive Advertising Bureau, click fraud; Blog posts 2006-08-09
Click fraud: Google, Yahoo collaborate on definitions, what about independent auditors?: Google has dominated the click fraud news cycle of late and has succeeded in portraying potentially damaging events as positive public relations stories.REVIEW in chronological orderClick fraud: “there is a perfect economic solution, which is to let it happen."Google CEO Dr. Eric Schmidt’s pure economic analysis of the phenomenon and...; Tags: Yahoo! Inc., Google Inc., click fraud, advertiser; Blog posts 2006-08-04
Click fraud: Google 'estimating invalid clicks', transparency or PR?: The click fraud battle involves engineering, accounting, and public relations.In “Google to offer advertisers click fraud stats,” CNET reports:Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads.Shuman Ghosemajumder, business product manager for trust and safety...; Tags: Google Inc., advertiser; Blog posts 2006-07-26
Court expert on CPC model: 'inherently vulnerable to click fraud': In conjunction with announcing its court filing of a “omnibus response to objections” involving its settlement in the Lane’s Gifts v. Google click fraud case, Google has posted a link to a 47-page independent expert’s report, also a court filing.The document, “Lane’s Gifts v. Google Report”, was written by Dr....; Tags: Google Inc.; Blog posts 2006-07-21
Google 'search shrinkage': click fraud debated in blogosphere: My story yesterday, "Google CEO on click fraud: "let it happen" is perfect economic solution," has sparked a debate on the many ramifications of the multi-faceted click fraud problem.Google CEO Eric Schmidt contends that Google advertisers being billed by Google for fraudulent clicks is not inherently troublesome because, in a...; Tags: shrinkage; Blog posts 2006-07-10
Google CEO on click fraud: 'let it happen' is perfect economic solution: Google CEO Eric Schmidt believes there is a “perfect economic solution” to click fraud: “let it happen.”Schmidt discussed how the pay-per-click advertising model is inherently “self-correcting” in regards to click fraud during a Stanford University event last March. Schmidt extolled the enhanced trackability of the online pay per click advertising...; Tags: Google Inc., advertiser, click fraud; Blog posts 2006-07-09
Click Fraud: deceptive business practice, or cost of doing business: “Click Fraud Reaches $1.3 Billion, Dictates End Of 'Don't Ask, Don't Tell' Era,” says a research report offered by Outsell, Inc. ($495 price tag).The firm states click fraud is “a $1.3 billion problem affecting Google, Yahoo!, and Microsoft GYM, publishers, and advertisers.”The click fraud problem is large and real, but...; Tags: advertiser, click fraud; Blog posts 2006-07-05