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Congress looks at next-gen ad networks: The Center for Democracy and Technology will testify Wednesday about the privacy concerns over ad networks like NebuAd, which has come under fire over a deal with Charter Communications to deploy user-tracking technology, ChannelWeb reports. "For years, Web sites have entered into agreements with advertising...; Tags: Advertisement, Network, U.S. Congress, Ad Network, Richard Koman; Blog posts 2008-07-08
Software's drive to become like television: Software business models are becoming more and more like that of television. That fact is the real driver behind Microsoft's desire to buy Yahoo, given the central importance software-oriented ad networks will have in the future. by John Carroll; Tags: Software, Advertisement, Microsoft Corp., TV, Tools & Techniques, Games, Management, Personal Technology, John Carroll; Blog posts 2008-07-08
Craigslist Genius (exe): Craigslist Auto Posting and Submission Software. This new software quickly enables you to post your ads to craigslist quickly and easily. This Cutting-Edge Explosive New Software will enable you to cut the time ad posting takes to mere seconds! 100% fully automated, with the exception of captcha verification image codes...; Tags: CAPTCHA, Craigslist, Advertisement, MB Computerservices; Software downloads 2008-07-03
By the end of 2008 online ads will attract 10% of global ad spending: ZenithOptimedia says global internet ad spend will grow 26.7% and break through the 10% share barrier in 2008. By 2010 online ads will attract 13.6% of all advertising. ZenithOptimedia sees worldwide online ad spend of $52.2 bln in 2008, $64 bln in 2009 and $78.1 bln in 2010. by AM; Tags: Advertisement, Online Advertising, ZenithOptimedia, AM; Blog posts 2008-06-30
Google curbs essay-writing service advertisements: Corporations over time gain social responsibility for the products they release: Microsoft and their report abuse features, Facebook and their privacy settings, and now Google are adding more to the list. I spoke some time ago about plagiarism, more on a positive note, considering the use of...; Tags: Google Inc., Essay, Advertisement, Plagiarism, Zack Whittaker; Blog posts 2008-06-30

AOL to offer "guaranteed" ad rates for Bebo and Facebook application developers: In an attempt to attract developers to its own ad platform, AOL announced today that it will "guarantee CPM revenues to developers on Facebook and Bebo's platforms if they opt to use its Platform-A ad technology", reports CNET's Caroline McCarthy. If the offer sounds to good to...; Tags: Bebo, Facebook, Advertisement, America Online Inc., Application Developer, Social Networking, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear; Blog posts 2008-06-30
Internet ads grew by 23.9% to $7.1 bln in Q1 2008: Total revenue of Internet advertising increased by 23.9% to $7.1 bln in Q1 2008 compared to $5.7 bln in Q1 2007, according to IDC. Google continued to extend its leadership position in the U. S. Internet advertising market in Q1 2008: the company’s estimated net advertising market share was 24.8%...; Tags: Advertisement, Internet Advertising, Internet, Leadership, Management, NB; Blog posts 2008-06-30
AOL's Platform A: We'll pay Bebo, Facebook developers top pennies: AOL's Platform A said Monday that it will offer Bebo and Facebook application developers "a guaranteed CPM" for U.S. traffic and says the ad rate is one of the highest in the industry. However, there are a few caveats: CPM rates on social networking sites are notoriously...; Tags: Bebo, Developer, Facebook, Advertisement, Penny, America Online Inc., Platform, CPM, Social Networking, Online Communications, Marketing, Advertising & Promotion, Larry Dignan; Blog posts 2008-06-30
"Family Guy" creator and Google team up: It's unknown what kind of money was involved in the deal, but Google has teamed up with the creator of Family Guy to create two minute episodes of a new cartoon called "Seth MacFarlane's Cavalcade of Cartoon Comedy". MacFarlane will take a percentage of the profit made by advertising...; Tags: Google Inc., Team, Advertisement, Google AdSense, MacFarlane, Web Site Development, Web Technology, Internet, Garett Rogers; Blog posts 2008-06-29
Video ads will grow 7x from $0.5 bln in 2007 to $3.8 bln in 2012: IDC finds overall Internet advertising revenue will double from $25.5 bln in 2007 to $51.1 bln in 2012. The Internet will go from the number 5 medium all the way to the number 2 medium in just 5 years, making it bigger than newspapers, bigger than cable TV, bigger even...; Tags: Video Advertisement, Advertisement, Video, Internet Advertising, International Data Corp., Internet, Corporate Communications, Marketing, NB; Blog posts 2008-06-28
FriendFeed is not a killer, says co-founder: The notion of social media tool "murder" seems to be rampant. But FriendFeed, while it may steal some mind share, is not killing anything -- nor is that its goal. by Jennifer Leggio; Tags: Google Inc., Advertisement, Twitter, FriendFeed, Clones, Jennifer Leggio; Blog posts 2008-06-25
Facebook overtakes MySpace globally: Facebook overtakes MySpace globallyimagine that[i]Advertising dollars--typically stronger in the US than overseas--still aren't rolling in on social networks in the way many expected them to...[/i]Surprise, surprise. Users want FREE uncluttered access to each other-- not an intrusive advertising campaign on their lives.[i]...and last month Facebook took out a $100...; Tags: advertisement, MySpace, Facebook; Discussion threads 2008-06-25
Find your audience with AdPlanner: Google launched a new service today called "AdPlanner" which gives advertisers a clearer picture of where they should be looking to place ads online. Taking user demographics into consideration, Google will suggest a list of websites that it recommends the advertiser should place ads. This type of information...; Tags: Google Inc., Advertisement, Tool, Google Ad Planner, Csv, Productivity, Web Site Development, Internet, Garett Rogers; Blog posts 2008-06-24
Microsoft earmarks another $200 million for Windows advertising: Microsoft earmarks another $200 million for Windows advertisingI'd say adress the non OEM market.$399 for Ultimate was crazy. When you can purchase an entire computer with Ultimate for $599, you know the OEMs are getting a huge break. Over time, MS has "encouraged" people to buy from OEMs...; Tags: Microsoft Windows Vista (Longhorn), Operating systems, Microsoft Corp., Microsoft Windows Vista, advertisement, marketing, Microsoft Windows, WinMobile; Discussion threads 2008-06-20
Microsoft earmarks another $200 million for Windows advertising: Microsoft may not be willing to let Apple have the last word about Windows Vista, after all. According to a June 20 Fortune Magazine article, Microsoft has earmarked "an additional $200 million for Windows advertising this year, even though in nonlaunch years thre is typically no budget increase at all."...; Tags: Advertisement, Microsoft Corp., Fortune Magazine, Microsoft Windows, Operating Systems, Software, Mary Jo Foley; Blog posts 2008-06-20
Fastest-growing global ad market: Latin America: Pricewaterhouse said the $1.6 trln in revenue generated 2007 on advertising, subscriptions and other user fees, in businesses ranging from newspapers to video games, would grow to $2.2 trln in 2012. The fastest growth is expected in Latin America, with spending set to jump at a 10.6% annual rate over...; Tags: Advertisement, Africa, Europe, Middle East, Latin America, Games, Corporate Communications, Personal Technology, Marketing, AM; Blog posts 2008-06-20
Google's display ad gravy train rests with YouTube: Google's display ad gravy train rests with YouTubeLots of potentialFor the record, the minimum CPM to get onto YouTube (and this is coming in via AdWords, not a deal with YouTube proper) is $1cpm for sitewide spots, $2cpm for targeting specific sections (which is what most advertisers will do.)...; Tags: Branding, YouTube Inc., advertisement, brand, Google Inc.; Discussion threads 2008-06-19
Google's display ad gravy train rests with YouTube: Citigroup analyst Mark Mahaney has high hopes for Google's prospects in display advertising--so much so that every 1 percent gain in the company's display ad market share will result in $200 million in additional revenue in 2009. All Google has to do now is figure out how to monetize YouTube....; Tags: Revenue, Google Inc., Advertisement, YouTube Inc., Chances, Larry Dignan; Blog posts 2008-06-19
Ad targeting technology violate privacy, groups say: Ad targeting technology violate privacy, groups sayTake a deep breath...hold it...hold it...keep holding...[i]“NebuAd requires its ISP partners to provide robust notice to their subscribers prior to deployment of the service.”[/i]I have a feeling that "robustness" is in the eye of the beholding ISPs.RE: Ad targeting technology violate privacy, groups sayCharter...; Tags: Internet service providers (ISPs), advertisement, privacy, AdBlock; Discussion threads 2008-06-19
Ad targeting technology violate privacy, groups say: NebuAd's "consumer-centric behavioral targeting network" is nothing less than malware, Public Knowledge and FreePress charge in a new report PDF. The ad insertion technology violates "several fundamental expectations of Internet privacy, security and standards-based interoperability," the report says. Stacey Higginbotham reports at GigaOm...; Tags: Advertisement, Privacy, Behavioral Targeting, NebuAd, Ad Insertion Technology, Internet, Richard Koman; Blog posts 2008-06-19