Sponsored White Papers, Webcasts, and Downloads
ZDNet Resources
- Google fights against Click Fraud? Yes, BUT No
- The Google machine is fueled by SPIN, I said earlier in the year: "Google’s secret weapon is a four letter word."BUT, Can Google SPIN conquer everything, even the scourge of click fraud?Shuman Ghosemajumder, Business Product Manager Trust & Safety, continues to do his darndest!I met one-on-one with Ghosemajumder and separately...
- Tags: Uncategorized, Google, Click Fraud
- Blog posts 2007-04-30
- Dave Winer gets naked
- Dave Winer thinks hes found the future of advertising on the Internet. I hope hes wrong. Because if Daves vision ever becomes real, then media will become an endless commercial break of fast talking car salesmen stripping down to their underpants to sell us a Nissan. Dave links to a...
- Tags: Uncategorized
- Blog posts 2007-04-21
- Google doubleclicks on advertising
- So what does the Google acquisition of Doubleclick tell us?It says that Google isnt an all-you-can-eat restaurant in Mountain View or a do-no-evil NGO or a research department of Stanford University. It isnt even a search engine. No. Google is a remarkably profitable business that is cornering the market for...
- Tags: Uncategorized
- Blog posts 2007-04-15
- Free sex on Craigslist
- Ive been horribly offensive by Craigslist dirty little secret. According to Steven Bagg (as reported today by Dan & Larry), Craigslists postings are radically skewed toward the naughty: Analysis of eight major American cities shows erotic services consistently garners the highest number of individual visitors for February – almost always...
- Tags: Uncategorized
- Blog posts 2007-04-05
- Google (will be) a monopoly
- Is Google ‘The Internet’?: The ramifications of Google’s 50%+ search market share permeate the Web’s entire ecosystem, I underscored to mark the Google New Year.Google’s permeation may become even denser, if its rumored acquisition of banner ad serving firm DoubleClick comes to pass.Not only do the overwhelming majority of Websites...
- Tags: Uncategorized, Search Advertising, Search, ROI, Marketing, Google Software Applications, Google, Advertising
- Blog posts 2007-04-02
- When will Google Local reap $39 billion local ad sales opportunity?
- On Monday, I heard Google CEO Eric Schmidt extol a $800 billion worldwide advertising opportunity. Why then is he giving away the local store for FREE, Google Local? In announcing its latest Google Maps enhancement, the Official Google Blog waxes poetic:They say a picture is worth a thousand words,...
- Tags: Advertising, Google, Local, Marketing, Media, Metrics, Uncategorized
- Blog posts 2007-03-09
- Three mega traps for Google Apps
- At first glance, the news that Google is about to introduce subscription charges for Google Apps for Your Domain seems like a tremendous endorsement for the way established SaaS vendors already do business. Presumably Google has heard back from its business customers that they arent interested in ad-funded applications and...
- Tags: Uncategorized, Google, Business models, Google Inc.
- Blog posts 2007-02-08
- Scoring Google on quality
- In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...
- Tags: advertisement, Google Inc., Google AdWords, Google&rsquo, s
- Blog posts 2006-12-26
- Can local newspapers win online?
- How can local newspapers leverage their “trusted brands” online?The debate rages on, in particular at the Kelsey Local Interactive Media conference in Philadelphia this afternoon, where regional newspapers and online service providers to the newspaper industry analyzed interactive advertising “opportunities and challenges” for local newspaper Websites.Centro says it “has one...
- Tags: Amateur Content, User-Generated Content, Local, Uncategorized, Advertising, ROI, Yahoo, Search, Media, Marketing
- Blog posts 2006-11-30
Additional Resources
- Ad-To-Ad Combat
- Ad-To-Ad CombatSounds like malware bumping off the competition.Friend of mine got a drive by download that got pop ups of his computer may be infected and go to this website to download their dubious spyware removal utility.In the end it doesn't fight anything. Your database is sold to someone else...
- Tags: Web browsers, Targeted Ads, advertisement, AdBlock
- Discussion threads 2008-07-14
- Yahoo's desperate search times call for open source
- Yahoo's desperate search times call for open sourceBuilding a better search will only...make Yahoo more appealing to MS. Just because it's Open will in no way deter MS. They still want the company and if Icahn wins it will be theirs. The fact that Yahoo is open source is one...
- Tags: Hindsight, Yahoo! Inc., open source, Microsoft Corp.
- Discussion threads 2008-07-10
- Don't doubt Deputy Dan
- Well, it would seem that Tom Ptacek may have figured out something to do with Dan Kaminsky's earlier DNS flaw, and this may actually be the vulnerability to fear that we had originally heard. Let's just say this, I've read Tom's postings on the Matasano blog for quite some time...
- Tags: DNS, Domain Names, Networking, Internet, Nathan McFeters
- Blog posts 2008-07-08
- YouTube vs. Viacom: Google's IP wins; Users lose
- YouTube vs. Viacom: Google's IP wins; Users loseCompetition?Does Viacom think that a 10 minute pixellated clip of a show or movie is really competition for seeing the entire show/movie on a TV or big screen? This is getting ridiculous. If anything, having these clips on YouTube is free...
- Tags: Network technology, NETWORKING, Viacom Inc., Google IP, YouTube Inc., IP, Google Inc.
- Discussion threads 2008-07-03
- Would Microsoft ever split itself up?
- Would Microsoft ever split itself up?they couldThey could, but they'll never do that. Micro$oft is too greedy. In my perfect world I want to see Microsoft as a software company and another branch as a hardware company for actual computers, Phones and other devices, like Music Players, GPS, and Car-Support.The...
- Tags: Tools & Techniques, Major Projects, Micro$oft, Microsoft Corp.
- Discussion threads 2008-06-27
- 200,000 sites spreading web malware, China's hosting the most
- 200,000 sites spreading web malware, China's hosting the mostJust a guessI would suspect that most of the china sites are owned by American spammers,malware owners.I say we just cut China's segment off...Until the Chinese government seems to give a damn about poision food, poison web sites and rampant piracy, I...
- Tags: Tools & Techniques, Channel management, Web site development, Spam, Spyware, adware & malware, Cyberthreats, Looking Back, web malware, software, Web
- Discussion threads 2008-06-25
- There is no Google Android delay
- There is no Google Android delayAgree but disagreeI totally agree with you that Google have not delayed the release of Android (assuming they deliver before 23:59:59 on 31st December 2008), however to state H2 of 2008 and expect delivery on 1st June is a litle harsh given this is still...
- Tags: Google Inc., Google Android, Google Android delay
- Discussion threads 2008-06-24
- Have you tried the IHOP diet?
- Have you tried the IHOP diet?Where this diet challenges...I do agree that W.H. Kellogg is spinning in his grave. His call for lighter breakfasts a century ago has been the basis of diet kant ever since.But my own life agrees with this diet's premise. A good breakfast keeps the snack...
- Tags: IHOP, breakfast, carbohydrate, diet
- Discussion threads 2008-06-22
- Car makers are doing all they can, you and I are the problem
- Car makers are doing all they can, you and I are the problem....Not buying it Harry. People didn't buy the more efficient vehicles because they were not marketed with the same "sexy" fervor as the larger and less efficient ones. That is a fact. Almost every car commercial or advertisement...
- Tags: Manufacturing, I-told-you-so, Blame Game, big vehicle, efficient vehicle
- Discussion threads 2008-06-18
- Unboxing and first look at the HTC Touch Diamond
- The devices just keep rolling in here at the ZDNet Mobile Gadgeteer headquarters and this time we have the HTC Touch Diamond device that was announced at a major kick-off event last month. I didn't attend the event where each attendee is getting a Diamond, but HTC came to Mobius...
- Tags: High Tech Computer Corp., Device, Video, HTC Touch, Image Gallery:The HTC Touch Diamond, Corporate Communications, Microsoft Windows, Operating Systems, Marketing, Software, Matthew Miller
- Blog posts 2008-06-07
- Gmail Labs: Users as guinea pigs
- Gmail Labs: Users as guinea pigsGmail...Forever BetaHey, that's the Google way.Leave it in beta forever and then if something goes wrong, blame it on the fact it is only beta software.Nibbles, not Tetris"Old Snakey" refers to Nibbles, not Tetris.GMail is now bloated.With gmail's new 'loading bar', and now this, I'm...
- Tags: E-mail providers, cloud computing, Google Gmail, Gmail Labs, guinea
- Discussion threads 2008-06-06
- << Previous
- page 1 of 1
- Next >>
White Papers and Webcasts