advertisement and q1 2005

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54% of Web ad buyers purchase ad campaigns in less than 2 months

54% of the respondents to Deutsche Bank ad survey reported purchasing online media less than two months in advance of a campaign, compared to 50% in Q1 2005. Just 5% said they bought Web media more than 6 months in advance, compared to 7% in Q1 2005.

Tags: Q1 2005

Blog posts 2005-07-29

US ad spending up 2.4% in Q1 2005

TNS Media Intelligence reports that between Q1 2005 and Q1 2004 total advertising spending in the US grew by 2.4%. Spanish language TV was the highest growing segment with 19.3% rise. Advertising spending growth in Q1 2005 Spanish language TV 19.3% Cable TV 12.4 Local magazines 12.1 National magazines 7.7 Outdoor 4.4 Network TV 4.2 Spot TV DMA's 101-210 3.4 Local newspaper 2.5 B2B Magazines 1.5 Network radio 0.4 National magazines 0.1 Coupons - 3.0 Spot...

Tags: Q1 2005, advertisement

Blog posts 2005-07-23

Local TV ads down 4.3% in Q1 2005

Local TV broadcast ads declined in Q1 2005, down 4.3% to $3.8 bln, according to the Television Bureau of Advertising TVB and TNS Media Intelligence.

Tags: Q1 2005, Local TV, advertisement

Blog posts 2005-07-12

Ad spending up 4.4% in Q1 2005

Overall ad spending in the US during Q1 2005 rose 4.4% to $33.5 bln compared to Q1 2004, TNS Media Intelligence reported. Local magazines benefited the most with a 26.2% rise to $104 mln; the cable TV sector had a 18.2% rise to $3.5 bln; Sunday magazines grew 14.5% to...

Tags: Q1 2005, Ad Spending, advertisement, Local

Blog posts 2005-06-19

Radio advertising up 2% in Q1 2005

Radio finished Q1 2005 with total combined spot and non-spot dollars up 2% YTY. National ad sales figures increased 3% YTY. Non-spot revenue Q1 2005 was the only area to experience a dip with a 2% drop, Radio Advertising Bureau says.

Tags: YTY, Q1 2005, radio

Blog posts 2005-06-07