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- Google's $19 billion 'scary' mobile advertising problem
- Nineteen billion dollars worth of global mobile marketing and advertising is to be had by 2011 ABI Research and, in good Googley form, CEO Eric Schmidt is gunning for the lions share. And, despite Google’s inability to show any successful diversification offline, many are gunning for Google in the...
- Blog posts 2007-04-12
- Google's big, bad risk
- The real story in Yahoo’s feather in the cap multi-year exclusive sponsored search and contextual ads agreement with Viacom Web properties announced today? No, it is not that it is a $1 billion YouTube lawsuit slap in the face to Google, it is that it puts Google’s entire raison...
- Blog posts 2007-04-10
- How Google's new ecommerce engine can mislead consumers
- Google is “excited” about its new Pay Per Action Advertising PPA “pricing model.”How excited will consumers be, however, if they are unwittingly mislead by the inherent ambiguities of the new Google advertising and ecommerce engine, to be distributed via the ubiquitous Google AdSense network.Google touts the new formula to AdWords...
- Blog posts 2007-04-09
- Why Google IS afraid of Microsoft, big time
- Is Google celebrating the "death" of Microsoft?Paul Graham believes so, proclaiming Microsoft to be rich but dead.But are Eric Schmidt and company really “not afraid of Microsoft anymore”? Hardly. Google does indeed fear Microsoft, big time, and rightly so.Below are just a few billion dollar reasons why, in rebuttal to...
- Blog posts 2007-04-07
- Google and Web 2.0: Alive and kicking!
- Is Web 2.0 over? I asked last April Fool’s weekend.Today, Om Malik declares the end of Web 2.0 innocence, underscoring Google’s MyMaps launch as a tipping point.Malik: "The Web 2.0 story so far has been about taking APIs, mashups, low cost infrastructure and building applications that are then offered to...
- Blog posts 2007-04-06
- Google: The REAL Dish on EchoStar TV ad sales deal
- Google will be a monopoly I said yesterday, an ONLINE ADVERTSIING one.But, what assets does Google really bring to the offline advertising table?Google owns the online search market, literally, with its own 50% plus market share Google.com, backed up by a proprietary “massively scalable infrastructure.”How about offline? What does Google...
- Blog posts 2007-04-03
- Why Google Television will NOT make money
- Another day, another Google promised targeted, measurable advertising revolution: Google TV!Google CEO Eric Schmidt has long been seeking to realize his “fantasy” of controlling the media budgets of all advertisers, across all media. Unfortunately for Google’s advertising diversification dreams, however, the targeted fantasy remains off-target.Google has a fine track record...
- Blog posts 2007-04-03
- Google (will be) a monopoly
- Is Google ‘The Internet’?: The ramifications of Google’s 50%+ search market share permeate the Web’s entire ecosystem, I underscored to mark the Google New Year.Google’s permeation may become even denser, if its rumored acquisition of banner ad serving firm DoubleClick comes to pass.Not only do the overwhelming majority of Websites...
- Blog posts 2007-04-02
- Why Google CEO wants $74 billion television advertising business
- Google CEO Eric Schmidt reaffirmed Tuesday that the number one search engine really does plan on “organizing the world’s information.”I heard Schmidt assert to Bear Stearns in Palm Beach that the mission of Google is to deliver:All the world’s information to each and every person on every device in every...
- Blog posts 2007-03-10
- Google searches for TV ad dollars
- Google is extremely confident, in itself. Google CEO Eric Schmidt believes in the “Power Law Distribution,” how it powers Google’s success, in particular. I heard Schmidt proclaim to Bear Stearns earlier this week a Google YouTube invincibility: “With only a small number of online video winners feasible, other players...
- Blog posts 2007-03-10
- Google CEO extols $800 billion advertising opportunity
- Google CEO Eric Schmidt reinforced his profound belief in a “new,” Google-centric paradigm, ‘cloud computing and advertising go hand-in-hand’, speaking at the Morgan Stanley Technology Conference in San Francisco this afternoon. Schmidt’s high-level Google vision expressed today mirrored his commentary at the Search Engine Strategies conference last August, where...
- Blog posts 2007-03-05
- Why Google needs Viacom, big time!
- John Battelle to Big Media on Googles YouTube: “Forget the deal.” Battelle’s latest “old media doesn’t get it” piece is a rambling follow-up to a Mark Cuban verdict that old media hasn’t figured things out, YouTube things that is. Battelle’s confidence in his lack of confidence in mega...
- Blog posts 2007-03-02
- Can Google crack $74 billion TV ad market?
- Will the third time be the charm for Google, the TV advertising charm that is? Google CEO Eric Schmidt has a fantasy, a world wide advertising domination fantasy: “The long-term fantasy is we walk up to you and you give us, say, $10 million and well completely allocate it...
- Blog posts 2007-02-26
- Google Gmail: Do you want ads?
- Google Apps Standard includes “relevant text based ads along side email,” an optional “feature” in Google Apps Premier, I underscored yesterday in "Google undercuts Microsoft Office."While advertising is not typically considered a software "feature," Google, as I often underscore, has chosen to ignore conventional wisdom in designing its business. Google...
- Blog posts 2007-02-23
- Google Radio NOT a category killer
- In “Google Radio: Will Audio Ads make money?” I underscore the strategic importance of Google’s one year plus initiative to diversify offline into radio advertising.Google’s acquisition of dMarc Broadcasting in January 2006 was less costly, and less “sexy,” than the high-profile, high-powered takeover of YouTube. Radio does not have the...
- Blog posts 2007-01-31
- Is Google vulnerable? Four CEOs say so
- Tomorrow Google reports its 4th quarter 2006 earnings to Wall Street. According to analyst checks by Bambi Francisco, MarketWatch, another blow-out earnings call is on tap. Francisco began the panel “Are there chinks in Google’s armor?” at AlwaysOn OnMedia conference today in New York City with a reference to...
- Blog posts 2007-01-30
- Does Google fear Yahoo's Panama?
- A confident Terry Semel addressed Wall Street last week (see "Yahoo: Executing for shareholder value"), announcing Yahoo will formally launch its “Project Panama” enhanced search monetization platform in the coming days:This means as of February 5th, all U.S. Yahoo search marketing ads will be ranked by quality in addition to...
- Blog posts 2007-01-28
- Google self-promos in AdSense 'tip' readers to Google
- Google recently found itself having to defend its self-insertion via Google ads for Google products and services into the AdWords auction system its business model depends upon (see “Google: Multi-billion dollar self-dealer?”). Google also recently found itself obliged to take a break from self-inserting “tips” for Google products and services...
- Blog posts 2007-01-25
- Google: Advertising supported books?
- Google has yet to make a major news announcement in 2007. Nevertheless, "news" and rumors have been swirling about its impending entry into video game advertising, book sales, Google Phone…I have reported and analyzed Google’s targeting of the outdoor advertising and digital signage markets, based on a patent application filed...
- Blog posts 2007-01-22
- Google dependency is risky business
- In “Google search kingdom: Benevolent or despotic?” I apply a well worn cliché to Google: “Can’t live with them, can’t kill them.”As I point out in “Scoring Google on quality,” Google has an uncanny ability to envelope the vast sea of rules, regulations and restrictions it imposes on its advertisers...
- Blog posts 2007-01-19
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