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How much are your friends worth?: News Corp. revealed yesterday that its new media subsidiary Fox Interactive Media FIM has missed this year's revenue target of $1bn by 10 per cent. FIM's portfolio is dominated by MySpace which accounts for the majority of its revenue, bringing into question once again the ability to monetize the huge...; Tags: Advertisement, Google AdWords, News Corp., MySpace, Advertiser, Social Networking, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear; Blog posts 2008-05-08
Demographic bidding now in AdWords for everyone: Google just announced that they are allowing advertisers to target both gender and age in AdWords starting today. This is an important feature that I'm sure advertisers will be very happy to start using. It makes a lot of sense to consider your target gender and...; Tags: Advertisement, Google AdWords, Gender, Advertiser, Garett Rogers; Blog posts 2008-03-21
Are you a widget or are you a business?: Are you a widget or are you a business?It will fade...I bet Google will eventually make you embed AdWords in order to embed YouTube. There's no such thing as a free lunch.I imagine other widget providers will have to do the same. Possibly the exact same. I...; Tags: widget, Google AdWords, advertisement, Google Inc.; Discussion threads 2007-07-18
AdSense designed for invalid clicks?: Philipp made an interesting observation this morning about the difference between Google AdWords and AdSense units -- the clickable zones on them are noticeably different enough to raise some concern. It appears AdSense units are designed for accidental clicks -- or at least not designed for no accidental clicks.A...; Tags: Google AdWords, Google AdSense; Blog posts 2007-06-30
eBay yanks ads from google adwords network: eBay yanks ads from Google AdWords networkI hate all the political BSWhy can't eBay just come out with the truth? We screwed 'em b/c they messed with us-- simple as that. Oh no-- but that would be too strong. This is America's #1 problem: softening down to...; Tags: eBay Inc., Google Inc., Google AdWords Network, Google AdWords, advertisement, network; Discussion threads 2007-06-14

Salesforce and Google form alliance: The partnership has been rumored for weeks, but today the announcement made it official. Google and Salesforce are teaming up to sell advertisements on the Google AdWords platform. The partnership will give Google unique access to small and medium sized businesses -- some of which may not have...; Tags: Google; Blog posts 2007-06-05
Ask.com wages Google search war, NOT AdWords battle: Ask.com goes 3D in a big effort to one-up Google's recently debuted Universal Search.Why then, does it not solely go the Ask.com ad sales route as well, instead of continuing to rely on arch rival Google for its revenues?Just weeks ago, in Ask vs. Google: Can $100 million buy IAC...; Tags: Search Advertising, Search, Google, AdWords; Blog posts 2007-06-05
Google radio ads hit snag: Google Radio Ads: NO match for AdWords, AND AdWords customers know it, big time.What is the big problem now?Who needs Google on the radio if it means having to make a big effort, spending big time and big money to create a Google Audio Ad!Google Ad Creation Marketplace auditioning radio...; Tags: Advertising, AdWords, Google, Google Ads, Radio; Blog posts 2007-05-23
Google Radio Ads: NO match for AdWords: Google believes its years long effort to diversify into radio advertising may finally be nearing a market turning point. Even top spokesperson CEO Eric Schmidt has taken to touting Audio Ads again.But is radio technology company dMarc Broadcasting and a minor league resale deal with Clear Channel really how Google is going to...; Tags: AdWords, Advertising, Google, Google Ads, Radio, ROI; Blog posts 2007-05-16
Google Audio Ads given to more users: The "Audio Ads" program was launched a while ago to a limited set of beta testers, but according to Barry Schwartz of Search Engine Roundtable, it's beginning to show up in most AdWords accounts. Check out Barry's blog for a step by step screenshot gallery.The service looks very easy...; Tags: Google, Google AdWords; Blog posts 2007-05-15
Gadget Ads coming soon: Google is preparing to launch Gadget Ads as part of AdWords very soon according to several sources. It is still unclear how they will be distributed, but they will likely appear on the Google Personalized Homepage and possibly throughout the AdSense network. The ads will supposedly be sold...; Tags: Google Gadgets, Google AdWords, Google AdSense; Blog posts 2007-05-07
Does Google have a huge conflict of interest?: Google is making far more money from advertising on its own sites than on its partner sites. Since 2004, advertising revenue growth from Google sites has jumped by 24 percent to over 62 percent of total revenues. Isnt there a conflict of interest here? Google has grown revenues to...; Tags: Search, Google; Blog posts 2007-05-06
Google partners with Clear Channel Radio: In a multi-year agreement, Google has been given access to a "a portion" of Clear Channel Radios the largest radio station group owner in the United States ad inventory. The deal reaches more than 675 of the networks stations, but it is not clear exactly now much inventory has...; Tags: Google AdWords, Google; Blog posts 2007-04-16
How Google's new ecommerce engine can mislead consumers: Google is “excited” about its new Pay Per Action Advertising PPA “pricing model.”How excited will consumers be, however, if they are unwittingly mislead by the inherent ambiguities of the new Google advertising and ecommerce engine, to be distributed via the ubiquitous Google AdSense network.Google touts the new formula to AdWords...; Tags: Advertising, Search Advertising, Legal, Google Software Applications, Google Ads, Google, ecommerce, AdWords; Blog posts 2007-04-09
Google's NOT SO virtuous circle: Eric Goldman “snarkily” declares “pro se lawyers arent bringing honor to themselves or our profession,” pro se lawyers who are also AdWords buyers AND SUING GOOGLE over click fraud that is!BUT, what about esquire Goldman? Goldman may or may not be a purchaser of Google AdWords, but he most definitely...; Tags: Legal, Click Fraud, Search Advertising, Search, Government, Google, Copyright, Advertising; Blog posts 2007-04-06
Google to show ads from space: Today Google announced a new partnership with EchoStar dish network to deliver relevant television advertisements to viewers. Not only will Google attempt to distribute commercials that may be more interesting, they also plan to help advertisers measure their ad effectiveness -- something that is typically difficult to do through...; Tags: Ideas, Google TV, Google AdWords; Blog posts 2007-04-03
Google to acquire in game advertising company: The Wall Street Journal reports that Google could announce the acquisition of in game advertising company, Adscape Media, as early as next week.Adscape Media, based in San Francisco, has created an advertising platform that enables advertisers to place static or dynamic ads in PC, console and cellular platforms. They...; Tags: Google AdWords, Google Inc., game advertising company, advertisement, Adscape Media; Blog posts 2007-01-21
Scoring Google on quality: In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...; Tags: advertisement, Google Inc., Google AdWords, Google&rsquo, s; Blog posts 2006-12-26
Google Radio NOT AdWords easy: Audio Ads Exclusive: In “Google Ad Creation Marketplace auditioning radio talent: Exclusive First Look” I present the first inside look at the soon to be officially launched, first ever “Google Ad Creation Marketplace.” Developed in conjunction with Google’s integration of the dMarc Broadcasting systems with the AdWords platform, the “Google Ad Creation Marketplace”...; Tags: Business Models, talent, Google Inc., Radio, Google Software Applications, Marketing, Google, Local, Media, Advertising; Blog posts 2006-12-23
Google Ad Creation Marketplace auditioning radio talent: Exclusive First Look: ALSO @ WSJ Google Tests New Ad Offerings Google is not only testing its Google dMarc radio advertising platform for an impending national launch of Audio Ads (see “Google on the radio: Audio Ads first look”), it is auditioning radio talent to create the ads.Since last January, Google has been...; Tags: talent, advertisement, Google Inc., radio, Google AdWords; Blog posts 2006-12-14