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- Click fraud in 2nd quarter of 2008 more sophisticated, botnets to blame
- Click fraud in 2nd quarter of 2008 more sophisticated, botnets to blameI think click fraud is more...prevalent than even what is reported. I don't believe that many people actually click on Internet advertising. I believe companies are wasting their marketing budget on Internet advertising.I have never clicked on an Internet...
- Tags: Internet, Internet advertising, click fraud, advertisement
- Discussion threads 2008-07-25
- Google fights against Click Fraud? Yes, BUT No
- The Google machine is fueled by SPIN, I said earlier in the year: "Google’s secret weapon is a four letter word."BUT, Can Google SPIN conquer everything, even the scourge of click fraud?Shuman Ghosemajumder, Business Product Manager Trust & Safety, continues to do his darndest!I met one-on-one with Ghosemajumder and separately...
- Tags: Uncategorized, Google, Click Fraud
- Blog posts 2007-04-30
- Google's NOT SO virtuous circle
- Eric Goldman “snarkily” declares “pro se lawyers arent bringing honor to themselves or our profession,” pro se lawyers who are also AdWords buyers AND SUING GOOGLE over click fraud that is!BUT, what about esquire Goldman? Goldman may or may not be a purchaser of Google AdWords, but he most definitely...
- Tags: Legal, Click Fraud, Search Advertising, Search, Government, Google, Copyright, Advertising
- Blog posts 2007-04-06
- Google: Stingy with click fraud refunds?
- Google: Stingy with click fraud refunds?Sole Discretion RefundsThe Google Click Refund Policy goes back to putting the Fox in charge of the henhouse. Another similar situation is eBay's insurance program when you have received bogus merchandise from a seller. A Coach bag bought by my friend was not an...
- Tags: Financial Planning, Google Inc., eBay Inc., advertisement, insurance, click fraud
- Discussion threads 2007-03-01
- Google CEO Eric Schmidt on Google in 2006
- I have often underscored at this Digital Markets Blog how Google CEO Eric Schmidt is fond of saying "Don't bet against the Internet.� I also note that what the CEO of the world's leading search engine really means is "Don't bet against Google.�Schmidt is Google's greatest cheerleader and a consummate...
- Tags: Google Inc., Radio, ROI, Google Software Applications, TV, Television, Google, Click Fraud, Self-Promotion, Culture, Media, Advertising, Search, Business Models, Eric Schmidt
- Blog posts 2006-12-28
- Scoring Google on quality
- In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...
- Tags: advertisement, Google Inc., Google AdWords, Google&rsquo, s
- Blog posts 2006-12-26
- Don't be a click fraud victim: Two easy steps
- Don't be a click fraud victim: Two easy stepsClarificationHi Garett, Thanks for raising an important issue which we take very seriously. There is a great deal of attention on this right now, and there are some misconceptions in your article that I would like to clarify. You're right that site...
- Tags: ROI/TCO, network, advertiser, ROI, click fraud, Google AdSense, advertisement
- Discussion threads 2006-09-25
- Court expert on CPC model: 'inherently vulnerable to click fraud'
- In conjunction with announcing its court filing of a “omnibus response to objections” involving its settlement in the Lane’s Gifts v. Google click fraud case, Google has posted a link to a 47-page independent expert’s report, also a court filing.The document, “Lane’s Gifts v. Google Report”, was written by Dr....
- Tags: Google Inc.
- Blog posts 2006-07-21
- Digg contributors speak out on click fraud
- The click fraud problem is spurring debate almost as impassioned as the net neutrality debate!Following my story yesterday, "Google CEO on click fraud: 'let it happen' is perfect economic solution", I posted a sample of the click fraud debate sparked in the blogosphere at "Google 'search shrinkage': click fraud...
- Tags: Google Inc., click fraud
- Blog posts 2006-07-10
- Microsoft on Click Fraud: pay per percentage ads 'highly robust to fraud'
- Microsoft Research is studying advertising methods that are “highly robust to fraud” and ways to eliminate “the incentives for click fraud in a system that sells clicks.”In “Pay-Per Percentage of Impressions: An Advertising Method that is Highly Robust to Fraud,” Microsoft research says:A simple method for selling advertising, pay-per-percentage of...
- Tags: click fraud, advertisement, Microsoft Research
- Blog posts 2006-07-01
- Lawsuit seeks to block Google settlement
- Lawsuit seeks to block Google settlementDo no evilWasn't that Google's motto? Nice to see they honor it so well.Lawsuit seeks to block Google settlementGood, Foolgle should be fined 4 BILLION dollars for all the wrong they have done.And The Big Winnners AreHey,Of course the lawyers walk away with big bucks....
- Tags: Litigation, Google Inc., settlement, click fraud, advertisement
- Discussion threads 2006-05-12
- Exposing click fraud
- Exposing click fraudso whatthe spyware is giving false data - lolWaaaahhhhh!You are annoying, lower-than-life pains in the butt anyway. Please do NOT expect any sympathy from us.You can take your ads, your spyware and your Trojan/Viruses and stick them where the Sun don't shine.That felt good :)At least SOMBODY...
- Tags: spyware, BizRate, click fraud, advertisement
- Discussion threads 2004-07-19
Additional Resources
- The HP-MySpace deal: Who needs this most? Not MySpace users.
- HP and MySpace are partnering to "unlock the content of MySpace" by giving users the tools to print their pictures. You know, like to a printer. Hopefully, wink wink an HP printer. On the surface, this sounds like a good plan. There are billions of images that...
- Tags: Hewlett-Packard Co., Photograph, Image, MySpace, Sam Diaz
- Blog posts 2008-10-07
- Webcam hijack demo highlights clickjacking threat
- [ UPDATE: The details are out. Lots of unresolved clickjacking issues] A security researcher in Israel has released a demo of a "clickjacking" attack, using an JavaScript game to turn every browser into a surveillance zombie. The release of the demo follows last month's...
- Tags: Webcam, Click, Web Browser, Twitter, Raff, Games, Web Browsers, Security, Personal Technology, Internet, Ryan Naraine
- Blog posts 2008-10-07
- Scammers introduce ATM skimmers with built-in SMS notification
- The bust of the notorious ATM scammer going under the handle of Cha0 in early September, once again puts ATM skimming in the spotlight. Among the main insecurities scammers face while embedding an ATM skimmer, is the retrieval process of the device that is now containing the credit card details...
- Tags: Device, Credit Card, built-In, SMS, Scammer, ATM, Network Technology, Text Messaging/SMS/MMS, Networking, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications, Dancho Danchev
- Blog posts 2008-10-07
- Online ad revenue strong first half of 2008: What about the second half?
- Internet ad revenue surged in the first half of 2008, up 15.2 percent to $11.5 billion compared to a year ago, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. Unfortunately, that duo left their crystal balls at home when it comes to the second half outlook. Simply...
- Tags: Revenue, Advertisement, Online Advertising, Operational Accounting, Finance, Larry Dignan
- Blog posts 2008-10-07
- BI Crystal Ball – Next Gen BI May Be Closer Than You Think
- Most modern large enterprise Business Intelligence BI tools are very robust and feature rich these days. Up until a few years ago BI users could blame vendors for most of their BI ills. This is getting harder and harder to do. Many of the BI tools, especially the ones reviewed...
- Tags: Application, User Empowerment, Pricing, Business Intelligence, Tools & Techniques, Databases, Enterprise Software, Marketing, Software, Data Management, Management, Boris Evelson
- Blog posts 2008-10-07
- Ask revamps for faster Web search, more relevance
- Ask.com is overhauling its Web search engine to deliver faster results and improved relevance as it bids to win share from market leader Google. NEW YORK--IAC Corp's Ask.com is overhauling its Web search engine to deliver faster results and improved relevance as it bids to win share from market...
- Tags: Google Inc., Web, Ask.com, Yahoo! Inc., Internet Search, Channel Management, Mergers & Acquisitions, Marketing, Investment, Finance, Reuters, search, Google
- News items 2008-10-07
- Student Technology Day: Steve Ballmer Q&A
- There was quite a lot to transcribe out, and many questions asked. Some questions put to Steve Ballmer, CEO of Microsoft, include: Will we always need programmers? What's Microsoft's input in Facebook and social networking? Does Microsoft have any changes in mind for their...
- Tags: India, Pyramid, Laughter, Network, Microsoft Office, Steve Ballmer, Product, Microsoft Corp., Programmer, Question, Microsoft Windows, Social Networking, Operating Systems, Software, Online Communications, Marketing, Advertising & Promotion, Zack Whittaker
- Blog posts 2008-10-06
- iPhone hits another security speedbump
- Apple's ongoing struggles with poor security-related design choices have extended to the iPhone. According to security researcher Aviv Raff, everyone's favorite mobile device is vulnerable to two separate security weaknesses that expose millions of users to phishing and spamming attacks. [...
- Tags: Apple iPhone, Apple Inc., Image, Spamming, Spam, Security, Spam And Phishing, Ryan Naraine
- Blog posts 2008-10-06
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