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	<title><![CDATA[advanced telecom services Resources | ZDNet]]></title>
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		<title><![CDATA[Your Message on the Move: An Introduction to Mobile Marketing and Mobile Advertising]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=965591]]></link>
		<description><![CDATA[Remember when e-mail marketing was all the rage? It was marketing at its best. It cost close to nothing to send out an email. Plus, companies were able to gauge results of a campaign quickly by measuring open rates, click-throughs, bounced messages, and, most importantly, conversions. It didn't take long...]]></description>
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		<pubDate>Mon, 01 Dec 2008 00:00:00 -0800</pubDate>
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		<category domain="http://updates.zdnet.com/tags/advanced+telecom+services.html"><![CDATA[Advanced Telecom Services]]></category>
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