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- Google's risky advertising business
- Michael Arrington continues to be quite displeased with the PayPerPost business model."How much is your soul worth" he asks, in TechCrunch's second "Soulless" PayPerPost story.BUT, are media souls really in danger of being compromised merely because of one new advertorial entrant into the publishing market?TechCrunch has reassuringly undescored that IT "does not accept...
- Blog posts 2007-05-28
- Google trumps Microsoft IE7 in search war?
- Among the many Google claims to fame is that it has chosen to "ignore conventional wisdom in designing its business."Subsequently, rather than "If you can't beat them, join them," Google takes to the notion, "If you can't beat them, hijack them!"Case in point: Microsoft Internet Explorer 7, "Optimized for Google."Did...
- Blog posts 2007-05-20
- Google adsense move over? Ecommerce meets contextual ad network in Tumri Publisher
- Does integrated online advertising and merchandising bring to mind “a romantic song set to light classical music”?Tumri Inc, named after the Indian Thumri genre of music, is aiming to build the world’s first online merchandising network and hopes its new Tumri Publisher launched today will be music to Web publishers’...
- Blog posts 2007-05-07
Additional Resources
- Does Microsoft CEO Steve Ballmer need an intervention?
- Does Microsoft CEO Steve Ballmer need an intervention?That's what a Board of Directors is forLet them do their job. If they don't think the purchase is worth it, it will be shot down.RE: Does Microsoft CEO Steve Ballmer need an intervention?No.Microsoft needs Gates to return (nt)(nt)Go big or go home!Initiating...
- Discussion threads 2008-04-24
- Google delivers; Maybe paid clicks weren't such a big deal
- Google on Thursday allayed concerns about its paid click growth rate with first quarter earnings that topped Wall Street's expectations. Google reported first quarter net income of $1.31 billion, or $4.12 a share, on revenue of $5.19 billion. Excluding traffic acquisition costs (TAC) of $1.49 billion, revenue was...
- Blog posts 2008-04-17
- The future battle between ad networks and publishers...
- Earlier I was writing about Jared Kopf's AdRoll, a new advertising network. I was thinking about the economics of the online advertising market. Advertising networks get to charge a healthy cut of total advertising revenues. This is typically between 20 to 40 per cent but in many...
- Blog posts 2008-04-16
- Comparing Amazon's and Google's Platform-as-a-Service (PaaS) Offerings
- The announcement this week that Google released a beta version of a robust cloud computing platform called Google App Engine that lets anyone build apps on Google's renowned and highly scalable infrastructure underscored a key trend in the software industry today. Namely that software platforms are moving from their...
- Blog posts 2008-04-11
- The problem with Google Apps Engine
- If you are considering taking advantage of the new Google App Engine service from Google, I suggest you read this article first. There are some hidden facts that you should be aware of before making your decision to adopt this platform. First, I'd like to thank...
- Blog posts 2008-04-11
- Google gets business from Yahoo and heat from Microsoft
- Yahoo today announced that they are testing out the use of Google's ad network replacing their own ad serving system. There is no reason they would be doing this other than to throw a wrench into Microsoft's plans for a hostile takeover of Yahoo. Google is happy because...
- Blog posts 2008-04-09
- Microsoft-Yahoo-Google: The vicious antitrust circle
- Within minutes of Yahoo announcing it was going to do an AdSense for Search deal with Google, Microsoft began firing the antitrust warning shots. It took about 15 minutes after I saw the Yahoo press release before I got an e-mail from the Microsoft camp reminding me...
- Blog posts 2008-04-09
- Yahoo's strategy: Torpedo the Microsoft deal or up the offer?
- Yahoo's strategy: Torpedo the Microsoft deal or up the offer?You're so funnyFor such a doomed company, their stocks are soaring higher than ever."only works when you can eat or harm other companies"Same for Google : http://en.wikipedia.org/wiki/List_of_Google_acquisitionsFor such an un-innovative company, I guess you've never seen Live Image and Video...
- Discussion threads 2008-04-09
- Yahoo's strategy: Torpedo the Microsoft deal or up the offer?
- There are two ways to look at Yahoo's latest move in the Microsoft-Yahoo chess game: Yahoo is either trying to torpedo the deal or trying to force Microsoft to rush into it by upping its offer. Yahoo announced on April 9 "that it will begin a limited...
- Blog posts 2008-04-09
- Yahoo goes nuclear vs. Microsoft: Inks limited Google ad deal; Microsoft fires back
- Update: Yahoo hit that big red button that could nuke any potential merger with Microsoft (or at least raise the price): An ad deal with Google. As first reported in The Wall Street Journal, Yahoo has launched plans to carry search advertising from Google. The move is...
- Blog posts 2008-04-09
- Internet Marketing Tips CE (exe)
- Internet Marketing Tips CE is a free collection of 50 volumes covering every aspect of Internet marketing. Inside you'll learn about traffic generation, SEO, residual income, butterfly marketing, and Google AdWords/AdSense. This content was only recently published and delivers more value than most IM products being sold. This version is...
- Software downloads 2008-03-26
- Is DoubleClick a profit margin killer for Google?
- Is DoubleClick a profit margin killer for Google?Maybe at firstYahoo is still the king when it comes to display advertising currently, but Google's AdSense network (which only rarely gets fully-utilized by advertisers for banner/flash ads instead of less-effective text ads) is already one of the largest players in this space....
- Discussion threads 2008-03-25
- Demographic bidding now in AdWords for everyone
- Google just announced that they are allowing advertisers to target both gender and age in AdWords starting today. This is an important feature that I'm sure advertisers will be very happy to start using. It makes a lot of sense to consider your target gender and...
- Blog posts 2008-03-21
- Google releases Ad Manager after DoubleClick approval
- Google releases Ad Manager after DoubleClick approvalI want something Apple styleI personally am not a advertising guru. I really liked the old google adsense interface because it was basic and to the point, no messing around, simple and intuitive interface. Now to hear that we'll have to deal with piles...
- Discussion threads 2008-03-17
- Google adsense for Radio soon, Google Health not yet
- Google AdSense for Radio soon, Google Health not yetRE: Google AdSense for Radio soon, Google Health not yethttp://www.analogstereo.com/wp/vertical_applications_for_wireless_lans.htmre:adsensehttp://www.analogstereo.com/wp/vertical_applications_for_wireless_lans.htm
- Discussion threads 2008-03-14
- Google releases Ad Manager after DoubleClick approval
- After winning approval for the DoubleClick acquisition from regulators, Google wasted no time introducing a new free service called "Ad Manager" that gives companies a powerful way to manage their ad inventory. Google Ad Manager is a free, hosted ad and inventory management tool that can help...
- Blog posts 2008-03-13
- Microsoft moves deeper into the software services arena
- Microsoft moves deeper into the software services arenaThis is MSFT's ace in the holeWhat people and prognosticators don't seem to understand is that Microsoft has a serious advantage over Google and the like in that they can offer a choice of on-premises, hosted or a combination. Google has one option:...
- Discussion threads 2008-03-03
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