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- AdScape: A Google Massive game?
- Google is doing its darndest to get out of its 1% “rut”! Earlier this month I asked “Will Google diversification pay off in 2007?,” underscoring that Google’s diversification efforts have had no material impact on Google revenues, ever.Google is in fact solely (99%) dependent on “online search and associated...
- Tags: advertisement, Google Inc., AdScape, in-game advertising, radio, game
- Blog posts 2007-03-17
Additional Resources
- Google extends AdSense into video games
- Google has injected some legitimacy into the Web-based video game market, announcing a beta launch of AdSense for games. Techmeme In-game advertising isn't new. Many of the more popular games for the big console players have had ads embedded in them for a while. And the feedback...
- Tags: Google Inc., Advertisement, Video Game, Video, Google AdSense, Games, Personal Technology, Sam Diaz
- Blog posts 2008-10-08
- Google gains Steam with Valve acquisition
- It sounds like an announcement regarding the acquisition of Valve is imminent. Valve is the brains behind the "Source" gaming engine -- a popular engine that powers games such as Half Life 2 and Portal. Valve is also the creators of Steam, a distribution service that game developers...
- Tags: Google Inc., Acquisition, Valve, Games, Mergers & Acquisitions, Personal Technology, Investment, Finance, Garett Rogers
- Blog posts 2008-09-18
- Why Google Fears Microsoft, big time
- Why Google Fears Microsoft, big timeThe only thing Google fears.....from Microsoft, is being in the way when this big dinosaur falls.Microsoft's recent $6Billion purchase of a company worth only half that much, shows Microsoft being afraid of Google.Try again!google 411I like google 411 because I like google. They're the geeks...
- Tags: Microsoft Windows, Operating systems, UNIX, Google Inc., Microsoft Corp.
- Discussion threads 2007-05-19
- Why Google Fears Microsoft, big time
- “Sometimes it takes a lot to wake a sleeping giant. But when he finally stirs, you’d better be ready for a fight.â€Microsoft enterprise search exec Jared Spataro warned just that, in outlining to me his Microsoft COO Kevin Johnson inspired mission to keep Google out of the rightful Microsoft enterprise...
- Tags: Microsoft, Google, Business Models, Advertising
- Blog posts 2007-05-19
- Google YouTube: Will Microsoft, Yahoo have last laugh?
- Robert Scoble headlines: “Google to Yahoo and Microsoft: The $1.65 billion was worth it,†as an end game conclusion to Google’s much ballyhooed Universal Search: Ahh, now you all understand what I meant when I said YouTube is a moat, not a revenue generator. By putting YouTube results into Google’s main...
- Tags: Copyright, Content, Google, Google Ads, Microsoft, Search Advertising, Video, Yahoo
- Blog posts 2007-05-17
- Microsoft beats Google in worldwide mission, big time
- Google has one proud world mission: “Organize the world’s information and make it universally accessible and useful,” for those that can afford a computer, have Internet access and visit Google.com, that is with Google ads an added bonus. Microsoft has just announced its new world mission: “a commitment to...
- Tags: ecommerce, Culture, Microsoft, Government, Google Software Applications, Google
- Blog posts 2007-04-19
- Why Google IS afraid of Microsoft, big time
- Is Google celebrating the "death" of Microsoft?Paul Graham believes so, proclaiming Microsoft to be rich but dead.But are Eric Schmidt and company really “not afraid of Microsoft anymore”? Hardly. Google does indeed fear Microsoft, big time, and rightly so.Below are just a few billion dollar reasons why, in rebuttal to...
- Tags: Web 2.0, Venture Capital, VC, Search Advertising, Search, ROI, Mobile, Microsoft, Metrics, Local, Google Software Applications, Google, Advertising
- Blog posts 2007-04-07
- Microsoft gets an official Massive competitor in Google
- Google is confirming that it has bought in-game advertising provider AdScape Media for an undisclosed amount. Guess Microsoft is going to have to think of something new to say regarding Google as a competitor to Microsofts Massive acquisition. Earlier this week, when asked about potential Google competition in the...
- Tags: Games, Mergers & Acquisitions, Google Inc., AdScape Media, game, Microsoft Corp.
- Blog posts 2007-03-17
- Google announces two acquisitions today
- Today Google made two pretty big acquisition announcements on their official blog. Marissa Mayer tells us they acquired Gapminders Trendalyzer software -- see it in action on the "Gapminder World" page hosted on Googles servers. Together, these two companies will work together to present the worlds data in...
- Tags: Mergers & Acquisitions, Gapminder&rsquo, s Trendalyzer, Gapminder World, AdScape Media, Google Inc., acquisition
- Blog posts 2007-03-16
- Microsoft shares rosy update on its in-game advertising strategy
- Microsoft is pinning its hopes on in-game advertising as a future moneymaker for the company across not just Xbox Live, but also MSN, Windows Live and other Microsoft properties. Microsoft acquired in May 2006 Massive Inc., one of the leaders in in-game advertising market. Katherine Hays, a senior director...
- Tags: Games, strategy, advertisement, Hays, Massive Inc., in-game advertising, Microsoft Corp.
- Blog posts 2007-03-15
- Google Earth to get a Second Life?
- Michael Eisenberg a partner at VC firm Benchmark Capital has posted on his blog about a rumor hes heard regarding Googles plans to build a virtual world based on Google Earth. Eisenberg writes:Heard an interesting rumor today from an academic who heard through the PhD grapevine...Google is working on turning...
- Tags: MySpace, Virtual Worlds, Google, virtual world, Google Inc., Google Earth
- Blog posts 2007-01-25
- Google to acquire in game advertising company
- The Wall Street Journal reports that Google could announce the acquisition of in game advertising company, Adscape Media, as early as next week.Adscape Media, based in San Francisco, has created an advertising platform that enables advertisers to place static or dynamic ads in PC, console and cellular platforms. They...
- Tags: Google AdWords, Google Inc., game advertising company, advertisement, Adscape Media
- Blog posts 2007-01-21
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