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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to ads]]></description>
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		<title><![CDATA[Beyond Google AdSense: Monetizing smaller Web sites]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-19178_22-320221.html]]></link>
		<description><![CDATA[What can small companies and start-ups without huge audience numbers do to earn money from their Web sites? At the Revenue Bootcamp Conference in Mountain View, Calif., panelists discuss pay-per-click ads, and why they might not be the best model for small companies. Rather, they say, finding a single sponsor...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Tue, 14 Jul 2009 13:18:16 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/google+adsense.html"><![CDATA[Google AdSense]]></category>
		<category domain="http://updates.zdnet.com/tags/web+site.html"><![CDATA[Web Site]]></category>
		<category domain="http://updates.zdnet.com/tags/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://updates.zdnet.com/tags/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/revenue+bootcamp.html"><![CDATA[Revenue Bootcamp]]></category>
		<category domain="http://updates.zdnet.com/tags/monetizing.html"><![CDATA[monetizing]]></category>
		<category domain="http://updates.zdnet.com/tags/adsense.html"><![CDATA[AdSense]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/ads.html"><![CDATA[ads]]></category>
		<category domain="http://updates.zdnet.com/tags/websites.html"><![CDATA[websites]]></category>
		<category domain="http://updates.zdnet.com/tags/audience.html"><![CDATA[audience]]></category>
		<category domain="http://updates.zdnet.com/tags/niche.html"><![CDATA[niche]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[Online ad strategies]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-13569_22-244133.html]]></link>
		<description><![CDATA[There are more than 300 ad networks that focus on monetizing Web sites, so having a strategy is key. Ren Chin, marketing vice president for Yieldbuild, says that Web site publishers should consider three factors in their overall strategy for bringing in revenue: ad network selection, ad layout, and reporting.]]></description>
		<s:doctype><![CDATA[Whiteboards]]></s:doctype>
		<pubDate>Mon, 27 Oct 2008 17:05:41 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/whiteboard.html"><![CDATA[whiteboard]]></category>
		<category domain="http://updates.zdnet.com/tags/online.html"><![CDATA[online]]></category>
		<category domain="http://updates.zdnet.com/tags/ads.html"><![CDATA[ads]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/optimization.html"><![CDATA[optimization]]></category>
		<category domain="http://updates.zdnet.com/tags/website+management.html"><![CDATA[website management]]></category>
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	<item>
		<title><![CDATA[RegistarLite POS 1 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=844549]]></link>
		<description><![CDATA[Registar Lite is your basic Point of Sale or POS sofware geared towards ease of use and essential retail needs. Product features include item database for small or large item inventory, and transaction retention and search by day month or year. Version 1 added self-extracting .exe.   ]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Wed, 15 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/point-of-sale.html"><![CDATA[Point-of-sale]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/ads.html"><![CDATA[ADS]]></category>
		<category domain="http://updates.zdnet.com/tags/registar+lite.html"><![CDATA[Registar Lite]]></category>
	</item>
	<item>
		<title><![CDATA[Will Chrome need more polish?]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-13568_22-219248.html]]></link>
		<description><![CDATA[The Internet search giant has released its brand new browser.  ZDNet correspondent Sumi Das reports on why Google has jumped into the browser fray. Das also explores how the company hopes Chrome will support a faster, more stable, and secure surfing environment while also creating a lucrative venue for...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Tue, 02 Sep 2008 14:21:27 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/web+browser.html"><![CDATA[Web Browser]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/web+browsers.html"><![CDATA[Web Browsers]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/chrome.html"><![CDATA[Chrome]]></category>
		<category domain="http://updates.zdnet.com/tags/browser.html"><![CDATA[browser]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+explorer.html"><![CDATA[Internet Explorer]]></category>
		<category domain="http://updates.zdnet.com/tags/ads.html"><![CDATA[ads]]></category>
		<category domain="http://updates.zdnet.com/tags/firefox.html"><![CDATA[Firefox]]></category>
		<category domain="http://updates.zdnet.com/tags/safari.html"><![CDATA[Safari]]></category>
		<category domain="http://updates.zdnet.com/tags/tabs.html"><![CDATA[tabs]]></category>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[web]]></category>
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