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Beyond Google AdSense: Monetizing smaller Web sites

What can small companies and start-ups without huge audience numbers do to earn money from their Web sites? At the Revenue Bootcamp Conference in Mountain View, Calif., panelists discuss pay-per-click ads, and why they might not be the best model for small companies. Rather, they say, finding a single sponsor...

Tags: Google Inc., Web, Google AdSense, Web Site, Web Site Development, Web Technology, Channel Management, Advertising & Promotion, Internet, Marketing, Revenue Bootcamp, monetizing, AdSense, Google, ads, websites, audience, niche

Videos 2009-07-14

Online ad strategies

There are more than 300 ad networks that focus on monetizing Web sites, so having a strategy is key. Ren Chin, marketing vice president for Yieldbuild, says that Web site publishers should consider three factors in their overall strategy for bringing in revenue: ad network selection, ad layout, and reporting.

Tags: Advertisement, Online Advertising, Strategy, Management, whiteboard, online, ads, marketing, monetization, strategy, optimization, website management

Whiteboards 2008-10-27

RegistarLite POS 1 (Windows)

Registar Lite is your basic Point of Sale or POS sofware geared towards ease of use and essential retail needs. Product features include item database for small or large item inventory, and transaction retention and search by day month or year. Version 1 added self-extracting .exe.

Tags: Point-of-sale, Microsoft Windows, ADS, Registar Lite

Software downloads 2008-10-15

Will Chrome need more polish?

The Internet search giant has released its brand new browser. ZDNet correspondent Sumi Das reports on why Google has jumped into the browser fray. Das also explores how the company hopes Chrome will support a faster, more stable, and secure surfing environment while also creating a lucrative venue for...

Tags: Web Browser, Search, Web Browsers, Internet, Google, Chrome, browser, Microsoft, Internet Explorer, ads, Firefox, Safari, tabs, web

Videos 2008-09-02

Additional Resources

Apple ads dodge the network coverage issues

According to the folks at Engadget, Apple will tonight roll out two new ads that counter Verizon's attack on the iPhone and the AT&T network it is bound to. by Adrian Kingsley-Hughes

Tags: Advertisement, Network, Apple Inc., Networking, Adrian Kingsley-Hughes

Blog posts 2009-11-24

Google to beef up display ads with acquisition of Teracent

Google is looking to build its display advertising business with an acquisition of Teracent. by Sam Diaz

Tags: Google Inc., Acquisition, Advertisement, Mergers & Acquisitions, Corporate Law, Investment, Finance, Business Operations, Sam Diaz

Blog posts 2009-11-23

Apple's latest TV ads defend AT&T

Apple is jumping into the ongoing AT&T/Verizon ad war with some ads of its own defending, you guessed it, AT&T. by Jason D. O'Grady

Tags: Advertisement, AT&T Corp., Apple Inc., TV, Jason D. O'Grady

Blog posts 2009-11-23

Poll: Where will you shop for an HDTV on Black Friday?

There's still time for a few last-minute surprise deals, but we've already seen the Black Friday ads from Best Buy, Newegg, Target, and Wal-Mart leak online. Now, the big question is: Where will you go shopping for HDTVs, Blu-ray players and home theater gear when the holiday shopping season begins...

Tags: HDTV, TVs, Tv & Home Theater, Home Entertainment, Personal Technology, Sean Portnoy

Blog posts 2009-11-22

Who's afraid of the big bad cloud?

Not even hybrid apps?Right, got it. You hate everybody who doesn't buy your religion, which doesn't even allow for hybrid applications."I ask why I?d entrust sensitive data to a user with a laptop."You're right, companies can't even trust their own employees. Heck, let's send everybody home and dissolve the whole...

Tags: Desktops, desktop, Google Inc., bad cloud, Desktop Application

Discussion threads 2009-11-20

Web Help Desk Free 9.2.3 (Mac)

The free help desk software edition of Web Help Desk for Mac OS X server installation offers an industry leading web-based help desk software feature set that allows you to track and fulfill all of your technical support trouble tickets and customer service requests with ease, all through an intuitive...

Tags: Web, Customer Service, Apple Macintosh, MacsDesign Studio, Help Desk, Call Centers, LDAP, Channel Management, It Operations, Directory Services, Enterprise Software, Software, Marketing

Software downloads 2009-11-20

Auto Mail Sender 4.0 (Windows)

Auto Mail Sender AMS is used to send e-mails automatically at anytime and any frequency as you expect, it satisfies all your mailing requirements. You can set automatic sending time yearly, monthly (contains last day and serial number contains last of weekday), weekly, daily and specific date and time. AMS...

Tags: Microsoft Windows, TriSun Software, Auto Mail Sender, E-mail, Online Communications

Software downloads 2009-11-20

Vizio announces Black Friday deals on its LCD HDTVs, Blu-ray player

You may have noticed that Vizio hasn't been prominent in the Black Friday ads leaked online from Best Buy, Target, or Wal-Mart (save for a 26-inch LCD HDTV early special through Wal-Mart). But that doesn't mean the company, which has remained the number-one shipper of HDTVs in the U.S. for...

Tags: Costco, HDTV, LCD, 1080p, Blu-ray, Vizio, TVs, Tv & Home Theater, Personal Technology, Home Entertainment, Sean Portnoy

Blog posts 2009-11-19

Microsoft finds security hole in Google Chrome Frame

HAHA! Way to go Microsoft! They basically just told Google to suck it! The best part is they were right the whole time. Yet people blindly defended Google. It would seem Google has more software issues than anyone else.RE: Microsoft finds security hole in Google Chrome FrameI'm not...

Tags: Web browsers, security, Google Inc., Microsoft Corp., attack surface, Google Chrome

Discussion threads 2009-11-19

42% of Internet users block pop-ups, 33% block banner ads

Updated statisticsIt is very interesting figures. Are there any updated statistics about users blocking banner ads?

Tags: banner advertisement, Internet

Discussion threads 2009-11-19

AT&T launches Verizon counter-punch ad, keeps digging that hole

There's a Cr-app for that!I only have one thing to say, Sprint! Well, two things, AT&T neglects to mention 4G. Well, three things, They are the most expensive carrier for the least amount of quality delivered. Oh wait, 4 things, I had an iPhone and loved the interface. In the...

Tags: 3G, Smart phones, Cellular phones, Wireless and Mobility, AT&T Corp., Verizon Communications Inc., AT&T launches Verizon, AT&T Launches, ATT, Apple iPhone, advertisement

Discussion threads 2009-11-19

AT&T loses bid to stop Verizon ads, responds with its own

AT&T could use Apple's patentApple has patented a technique where a user is forced to watch an ad and then answer a quiz about that ad before they are allowed to use their Apple device. AT&T could use this to force all iPhone users to watch AT&T ads.AT&T has no...

Tags: Smart phones, AT&T Corp., Verizon Communications Inc., Apple iPhone, advertisement

Discussion threads 2009-11-19

TypeStyler 10.6.42 (Mac)

TypeStyler is the fastest and easiest way to create high impact graphics for your digital designs. It is perfect for both print and screen display. Whether you are a graphic artist, web designer, animator, art director or novice, TypeStyler brings style to your typographical creative visions.TypeStyler is a quick and...

Tags: Web, Apple Macintosh, Graphics, TypeStyler, Channel Management, Web Site Development, Desktop Publishing, Marketing, Internet, Software

Software downloads 2009-11-19

AT&T loses bid to stop Verizon ads, responds with its own

After having its request to have Verizon's ads removed from the air denied in federal court, AT&T responds with a new TV ad comparing the two services. by Jason D. O'Grady

Tags: Advertisement, Verizon Communications Inc., AT&T Corp., Jason D. O'Grady

Blog posts 2009-11-18

Yahoo's dwindling search share: Time to panic?

Typical MicrosoftThis is normal business practice for MS. Partner up with someone, take what they need, then discard them.Ask anyone from RealNetworks how their partnership went.It's about search.Wow, it looks like the volume of search users use the search engine that delivers better results.Google search is better than Bing...

Tags: E-mail, SEARCH, Google Inc., Yahoo! Inc., Bing

Discussion threads 2009-11-18

Printee for IE 1.7.1 (Windows)

Always annoyed by printing a Web page? Lots of ads, blank and other junk you don't want? Repeat 'Copy' and 'Paste' to Word for printing once and again? Printee is a Web Printing tool. You can pick, edit and print Web page only what you want.

Tags: Web, Microsoft Windows, Microsoft Internet Explorer, Web Page, Printing, Printee, Document Management, Channel Management, Enterprise Software, Software, Finance, Managerial Accounting, Marketing

Software downloads 2009-11-18