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Online ad strategies

There are more than 300 ad networks that focus on monetizing Web sites, so having a strategy is key. Ren Chin, marketing vice president for Yieldbuild, says that Web site publishers should consider three factors in their overall strategy for bringing in revenue: ad network selection, ad layout, and reporting.

Tags: Advertisement, Online Advertising, Strategy, Management, whiteboard, online, ads, marketing, monetization, strategy, optimization, website management

Whiteboards 2008-10-27

RegistarLite POS 1 (Windows)

Registar Lite is your basic Point of Sale or POS sofware geared towards ease of use and essential retail needs. Product features include item database for small or large item inventory, and transaction retention and search by day month or year. Version 1 added self-extracting .exe.

Tags: Point-of-sale, Microsoft Windows, ADS, Registar Lite

Software downloads 2008-10-15

Will Chrome need more polish?

The Internet search giant has released its brand new browser. ZDNet correspondent Sumi Das reports on why Google has jumped into the browser fray. Das also explores how the company hopes Chrome will support a faster, more stable, and secure surfing environment while also creating a lucrative venue for...

Tags: Web Browser, Search, Web Browsers, Internet, Google, Chrome, browser, Microsoft, Internet Explorer, ads, Firefox, Safari, tabs, web

Videos 2008-09-02

Additional Resources

EyeWonder malware incident affects popular web sites

During the last couple of hours, visitors of popular and high trafficked web sites such as CNN, BBC, Washington Post, Gamespot, WorldOfWarcraft, Mashable, Chow.com, ITpro.co.uk, AndroidCommunity; Engadget and Chip.de, started reporting that parts of the web sites are unreachable due to malware warnings appearing through the EyeWonder interactive digital advertising...

Tags: Web, EyeWonder, Malware, Web Site, Spyware, Adware & Malware, Cyberthreats, Viruses And Worms, Security, Dancho Danchev

Blog posts 2009-07-03

Facebook - Snatching Defeat From the Jaws of Victory?

What on earth are Facebook doing? Imagine going into a stationery store and buying a Filofax personal organizer and then over time filling it with personal contacts info, photos and notes. You come home one night and it's no longer...

Tags: Facebook, Security, Oliver Marks

Blog posts 2009-07-02

Judge's idea to outlaw links won't save newspapers

Judge's idea to outlaw links won't save newspapersPerhaps a kindle like device?Get rid of paper, and sell a yearly subscription with a Kindle like reader. The yearly subscription would help offset the hardware costs.Get rid of the paper, or charge extra for it like cellular companies do for optionsTo...

Tags: news industry

Discussion threads 2009-07-02

Analyst: Cheap ultrathin laptops push design limits; cracked plastic

Analyst: Cheap ultrathin laptops push design limits; cracked plasticIt's cheap for a reason, folks.Apparently, this lesson is never learned.Actually, metal case should not mean higher price tagThe fact is that the layouts for metal and plastic right now, pound for pound, are only different by.... 20 bucks? So, they wouldn't...

Tags: Notebooks, Product marketing, laptop computer, metal case, plastic case, product design

Discussion threads 2009-07-02

Apple forecast: 12% Mac sales growth quarter to quarter

Apple forecast: 12% Mac sales growth quarter to quarterdeclinig"with commercial Mac shipments up 25% [month over month] in May versus market growth of just 1%" if the broad market is up 1% and apple's 25% growth is part of that 1% number, than that means that the windows-pc market is...

Tags: Sales strategy, Blu-ray, Desktops, Notebooks, Mac sales growth quarter, growth quarter, Apple Inc., Mac sale, PC, Apple Macintosh, sales

Discussion threads 2009-07-01

Why Windows 7 should be free

Why Windows 7 should be freeAm I the only one who had zero problems with Vista?This issue has been debated thoroughly across zdnet, so I have no desire to rehash it. But I am still not convinced that Vista's problems are systemic...and I think they are more a PR issue....

Tags: Microsoft Windows Vista (Longhorn), Operating systems, Microsoft Windows Vista, Microsoft Corp., Microsoft Windows 7, Microsoft Windows

Discussion threads 2009-07-01

Web Help Desk Software 9.2.0.10 (Mac)

The free help desk software edition of Web Help Desk for Mac OS X server installation offers an industry leading web-based help desk software feature set that allows you to track and fulfill all of your technical support trouble tickets and customer service requests with ease, all through an intuitive...

Tags: Web, Customer Service, Apple Macintosh, MacsDesign Studio, Help Desk, Call Centers, LDAP, Channel Management, It Operations, Directory Services, Enterprise Software, Software, Marketing

Software downloads 2009-07-01

Can Firefox 3.5 wean universities off their IE addiction?

Can Firefox 3.5 wean universities off their IE addiction?Don't feel too badI have a handful of users who have to connect to a web app at one of our State offices that absolutely requires IE6. I have tried it with IE7, IE8, and FF, with no success.In January of...

Tags: Web browsers, Web browser, Microsoft Internet Explorer, IE addiction, Firefox 3.5, addiction, Mozilla Firefox

Discussion threads 2009-06-30

Firefox 3.5: Well positioned as mid-sized browser gorilla

Firefox 3.5: Well positioned as mid-sized browser gorillaFirefox 3.5: Well positioned as mid-sized browser gorillaFinally! It has been released. Now to download and install it. I'll be the first one at work with FF 3.5.Thank god I do not have the same attitudeRegarding your comment "I see no need...

Tags: Web browsers, Web browser, Opera Software, Mozilla Firefox, Firefox 3.5, browser gorilla, mid-sized browser gorilla, Well-Positioned

Discussion threads 2009-06-30

Microsoft seeks a name for its new Office Web Apps suite

Microsoft seeks a name for its new Office Web Apps suiteGiggle ME j/k nt Office Web Apps"Office Web Apps" sounds just about right to me.Since they never use the cool names anyway...Why not just call it Office for Web. :)Or the slightly more elegant "Remote Office". :)RE: Microsoft seeks a...

Tags: OpenOffice, Bing, Microsoft Office, Office Web Apps, Office Web, Microsoft Corp., Microsoft Office 2010, Web application

Discussion threads 2009-06-30

To blog or to Tweet? That is the question . . . here is an answer

I've noticed that many people have abandoned their blogs in favor of real-time blogging on Twitter or on Friendfeed. Their argument is that they can't do both. And it's understandable because it all takes time, lots of it. But it might be worth revisiting that strategy and...

Tags: Robert Scoble, Blog, Twitter, Friendfeed, Scobleizer, Blogging, Internet, Tom Foremski

Blog posts 2009-06-29

Report: IT salaries and benefits drop, IT job market over-saturated

Report: IT salaries and benefits drop, IT job market over-saturatedthat brings to mindsome training ads I hear daily on the radio still claiming that IT is the only field that will grow in the next 5 years.I'm wondering if folks taking those classes can file a class action lawsuit...

Tags: Workforce management, training and certification, Strategy, Benefits, information technology, IT Salaries, training, IT job, benefit

Discussion threads 2009-06-29

Sprint ad targets lapsing iPhone contracts

Sprint ad targets lapsing iPhone contractsDoesn't Apple mention it's ...... cometitors in their ads? PC versus MAC ring a bell? How can we take you seriously when you call out Sprint for doing what Apple does? RE: Sprint ad targets lapsing iPhone contractsSmart move by Sprint! ...

Tags: Sprint Communications, Apple Inc., advertisement, ad target, PC, Apple iPhone

Discussion threads 2009-06-29

GetGo Download Manager 4.2.0.287 (Windows)

Free Full Featured Online Video, Music and File Download Manager, Downloader and Accelerator. This Free Downloader is an Essential Internet Tool for Increasing Download Speed, Resuming, Scheduling, and Organizing downloads. Easy to use, customizable modern interface allows you to download all of your favorite videos, program, games, and music up...

Tags: Microsoft Windows, Video, Microsoft Internet Explorer, Web Browser, GetGo Software, GetGo, Corporate Communications, Web Browsers, Marketing, Internet

Software downloads 2009-06-28

Disruptive technologies disrupt - goodbye newspaper companies

Last week my Saturday Post was about how Internet based technologies have been used to create applications and services that devalue existing business models. It's a hugely disruptive process. [The Internet devalues everything it touches . . .] This trend is occurring because it can occur -- because...

Tags: Craigslist, Business Model, Internet, Strategy, Management, Tom Foremski

Blog posts 2009-06-27

Michael Jackson's death themed malware campaigns spreading

Michael Jackson's death themed malware campaigns spreadingLeave it to the scum of the world...... to use any and everything to scam users at the drop of a hat. What is even sadder is that people who are genuinely mourning Mr. Jackson's death are being subjected to even more potential loss.Never...

Tags: Spyware, adware & malware, Cyberthreats, Michael Jackson, malware campaign, malware

Discussion threads 2009-06-26

ShapeWriter: Must-try iPhone app

ShapeWriter Free is an amazing new iPhone application based on research that began in the late 1990’s at IBM. Its Almaden Research Center published the first rigorous mathematical optimization result of touch keyboard based on the Metropolis “random walk”  algorithm -- the same algorithm used by scientists to understand...

Tags: Algorithm, Apple iPhone, ShapeWriter Free, Engineering, Keyboards, E-mail, Hardware, Peripherals, Online Communications, Jason D. O'Grady

Blog posts 2009-06-26