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	<title><![CDATA[adidas ag Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/adidas+ag.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to adidas ag]]></description>
	<s:counts start="0" returned="9" found="9" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Greenpeace: running may be good for you, hurting the Earth]]></title>
		<link><![CDATA[http://blogs.zdnet.com/green/?p=4966]]></link>
		<description><![CDATA[Luxury product, big American retailers, greedy developing national leaders, resource exploitation.  You can almost write the script.  This time it's not soybeans or mahogany or mining.  It's leather for running shoes from Nike, Adidas and their ilk.  Greenpeace says consumers buying leather shoes from major manufacturers...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 01 Jun 2009 15:06:31 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brazil.html"><![CDATA[Brazil]]></category>
		<category domain="http://updates.zdnet.com/tags/greenpeace.html"><![CDATA[Greenpeace]]></category>
		<category domain="http://updates.zdnet.com/tags/nike+inc..html"><![CDATA[Nike Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/adidas+ag.html"><![CDATA[Adidas AG]]></category>
		<category domain="http://updates.zdnet.com/tags/greenhouse+gas.html"><![CDATA[Greenhouse Gas]]></category>
		<category domain="http://updates.zdnet.com/tags/harry+fuller.html"><![CDATA[Harry Fuller]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NKE</category>
		<category domain="tickers">NKE</category>
	</item>
	<item>
		<title><![CDATA[MySpace: What are 62,171 friends worth?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12517-0.html?forumID=1&threadID=27285&messageID=512647&start=0]]></link>
		<description><![CDATA[MySpace: What are 62,171 friends worth?Marketing, Advertising ROI DisconnectThe challenge for realizing a legitimate ROI is actually straight forward: there is NO call to action to DO anything.  This combined with the fact that, most people will see the Adidas friend's space as nothing more than a bunch of...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Sun, 12 Nov 2006 03:30:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/adidas+ag.html"><![CDATA[adidas AG]]></category>
		<category domain="http://updates.zdnet.com/tags/big+media.html"><![CDATA[big media]]></category>
		<category domain="http://updates.zdnet.com/tags/myspace.html"><![CDATA[MySpace]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
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	<item>
		<title><![CDATA[Sportswear Company Saves U.S.$2 Million a Year With Calendar Management Solution]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=326252]]></link>
		<description><![CDATA[From its headquarters in the Bavarian town of Herzogenaurach, the adidas Group coordinates the hundreds of processes involved in running a globally successful textile company. Employees at adidas must continually manage changing deadlines and priorities and quickly communicate updates worldwide. When the company expanded its operations, it recognised the need...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Fri, 01 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/adidas+ag.html"><![CDATA[adidas AG]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/groupware.html"><![CDATA[Groupware]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+office.html"><![CDATA[Microsoft Office]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+outlook.html"><![CDATA[Microsoft Outlook]]></category>
		<category domain="http://updates.zdnet.com/tags/office+suites.html"><![CDATA[Office Suites]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[The Impossible Team Online Game (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=743153]]></link>
		<description><![CDATA[Sportswear brand Adidas is launching a free online community and games portal centred around the FIFA World Cup in Germany. The site, at www.myplus10.com, features the Massively Multiplayer Online Game MMOG Impossible Team Online, an online community, coverage of the tournament, and various downloads. Adidas is launching the first ever...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Wed, 31 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/adidas+ag.html"><![CDATA[adidas AG]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/team.html"><![CDATA[Team]]></category>
		<category domain="http://updates.zdnet.com/tags/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://updates.zdnet.com/tags/typhoon+games.html"><![CDATA[Typhoon Games]]></category>
		<category domain="http://updates.zdnet.com/tags/world+cup.html"><![CDATA[World Cup]]></category>
	</item>
	<item>
		<title><![CDATA[FIFA: Adidas 'smart ball' not ready for World Cup]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-1035-0.html?forumID=1&threadID=15674&messageID=311899&start=0]]></link>
		<description><![CDATA[FIFA: Adidas 'smart ball' not ready for World CupIt's too bad he's dead, But Adi......Dassler[1] must be spinning in his grave![1]Adi+Das -> Adidas.(for those who didn't need it:  The Internet+Web have made it so tough to be a trivia maven. Everyone presumes anyone else who knew it, looked it...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 05 Dec 2005 08:20:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/adidas+ag.html"><![CDATA[adidas AG]]></category>
		<category domain="http://updates.zdnet.com/tags/fifa.html"><![CDATA[FIFA]]></category>
	</item>
	<item>
		<title><![CDATA[Photos: Interactive billboards]]></title>
		<link><![CDATA[http://content.zdnet.com/2346-9595_22-13726.html]]></link>
		<description><![CDATA[Reactrix Systems' technology is helping advertisers ranging from Adidas to Jelly Belly liven up their brands.]]></description>
		<s:doctype><![CDATA[Image galleries]]></s:doctype>
		<pubDate>Wed, 16 Nov 2005 01:26:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/adidas+ag.html"><![CDATA[adidas AG]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[advertiser]]></category>
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		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[brand]]></category>
		<category domain="http://updates.zdnet.com/tags/interactive.html"><![CDATA[Interactive]]></category>
		<category domain="http://updates.zdnet.com/tags/photograph.html"><![CDATA[photograph]]></category>
	</item>
	<item>
		<title><![CDATA[Photos: Interactive billboards]]></title>
		<link><![CDATA[http://content.zdnet.com/2346-9595_22-21333.html]]></link>
		<description><![CDATA[Reactrix Systems' technology is helping advertisers ranging from Adidas to Jelly Belly liven up their brands.]]></description>
		<s:doctype><![CDATA[Image galleries]]></s:doctype>
		<pubDate>Wed, 16 Nov 2005 01:26:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/adidas+ag.html"><![CDATA[adidas AG]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[advertiser]]></category>
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		<category domain="http://updates.zdnet.com/tags/interactive.html"><![CDATA[Interactive]]></category>
		<category domain="http://updates.zdnet.com/tags/photograph.html"><![CDATA[photograph]]></category>
	</item>
	<item>
		<title><![CDATA[The Sims - Adidas skin (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=690271]]></link>
		<description><![CDATA[This is the 2nd Female skin for The Sims.]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Thu, 23 Oct 2003 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/adidas+ag.html"><![CDATA[adidas AG]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/skin.html"><![CDATA[Skin]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
	</item>
	<item>
		<title><![CDATA[Mobile Marketing Association (MMA) Case Study - Adidas]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=174849]]></link>
		<description><![CDATA[A completely new software for mobile phones was developed, with which the customer can guide a virtual football crowd while on a phone call. Once the software is downloaded to the phone by sending 1 simple SMS message, then with a touch of one of the phone buttons during the...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/adidas+ag.html"><![CDATA[adidas AG]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
		<category domain="http://updates.zdnet.com/tags/phone.html"><![CDATA[Phone]]></category>
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